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USA Today: Search Advertising an $8 Billion Market Smaller firms switching to SEO? rogerd msg:1229738 3:04 pm on Oct 31, 2005 (gmt 0) [ ...] usatoday.com
No huge surprises - legal terms are among the most expensive clicks. Some smaller firms are getting priced out of the market, though, according to the article.
Kalle82 msg:1229739 9:03 pm on Oct 31, 2005 (gmt 0)
I've just checked the keyword “Chicago personal injury attorney” with the Overture Bidding Tool. The top bid is at $100 per click ;) sharbel msg:1229740 9:45 pm on Oct 31, 2005 (gmt 0)
Makes you want to start a nice optimized content site about Chicago Personal Injury, and do some Adsense :) googie23 msg:1229741 9:50 pm on Oct 31, 2005 (gmt 0)
I have been buying a ton of local lately for my clients using google and most recently Kanoodle for 3-5 dollars a click in the bigger markets and get great returns. Some of those yahoo/overture bids are insane and its mostly the class action people bidding like that...