The search engine Redzee contacted me today offering me top 3 placement in the organic section of their search engines. I'm wondering if this is legal because they are not informing their users that their organic results are not natural, but are in fact paid for. Redzee does offer sponsored listings that it represents correctly down the left side of their results.
If anyone has any comments on the legality of this, please advise. To me, it seems unethical because it is clearly misrepresention of what are supposed to be natural listings. However, if others think it is ok, then I may be interested in their service.
I have never heard of anything like that as being illegal. Most of the so-called natural listings on the 1st page of Yahoo are pay-per-click. The Search Submit Program is a front for what is a bottom line pay-per-click program. I have used it many times and Yahoo indicates that your ranking is not affected by the fact that you pay- per - click. Ya, right. If that were the case they would charge a monthy fee instead of per click. It does work I wont argue with that, but it is a pay-per-click that appears as a natural listing. It seems that is the way all the search engines are going. It does make sense. As far as ethics goes - who gives a flying flip if it is an advertisment as long is its relevant. Thats all search engines are about - advertising! Why do you think every company in the world wants to be on the front page.
As far as Redzee goes, I checked it out. It seems to be a new search engine, but its cool. Check out the redzee pedia. Thats something new!