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AdWords on AOL
can't get keyword ads to appear on AOL

 11:29 pm on May 6, 2002 (gmt 0)

Am buying the phrase "auto tool" and can get my ad to appear on Google no problem but not on AOL. The ad complies with all of Google's editorial restrictions but still doesn't appear. Really sucks that Google obvioulsy has one set of editorial guidelines for Google and another more restrictive set for AOL. This snafu must be costing AOL a bundle (by my calculations at least $50K per day).



 11:43 pm on May 6, 2002 (gmt 0)

Im not sure if you've waited or not but it takes a few hours for the listings to apear. I thought the same thing for my listings then they apeared a while later.


 11:49 pm on May 6, 2002 (gmt 0)

Started buying Adword keywords a week ago, mostly for the purpose of replacing what I lost as a result of Overture's losing its AOL contract. Was able to get thru to someone in tech support at Google last Thursday and she was able to get my ad for the phrase "auto tool" up on AOL. But the moment I made a change to it it didn't appear anymore. Tried calling Google's tech support again, but haven't received a return call. I think they are having major problems with their keyword buying program in relation to AOL. One thing is certain: AOL has lost the better part of the keyword revenue it was getting from Overture and won't get it back for some time. A major loss for a company already bleeding a lot of red ink.


 12:42 am on May 7, 2002 (gmt 0)

I had the same problem, followed all the rules and regulations about posting and for 3 days nothing happened. So I emailed tech support. Got an email back saying. My site had been approved for sydnication and partnership listing. When I looked I was up.

I didn't read anywhere that your ad's had to go through some time of approval, but whatever, I am and in no1 for most of our phrases.


 1:22 am on May 7, 2002 (gmt 0)

Thanks for the info sparrow, have been trying a site out the last couple days, and was also not seeing AOL results.


 1:25 am on May 7, 2002 (gmt 0)

thanx for all the advice from everyone. emailing Google's tech support dept was the ticket to success. fortunately, Google is a terrific company with some very dedicated people. they're obviously overwhelmed, but once they get a handle on their CPC keyword buying program I think I'm going to see some very good results.


 1:30 am on May 7, 2002 (gmt 0)

Your welcome, here to help and get help too.


 2:03 am on May 7, 2002 (gmt 0)

How is the traffic from the ad....?
Worth the money?


 2:11 am on May 7, 2002 (gmt 0)

What kinds of ads are they allowing on AOL? Some of the keywords I've looked up do not have Adwords at the top. Not adult terms, but adult products like l*nger*e (not sure if I'm supposed to use the term here - not sure why but... ;) ) Are they not allowing certain terms to have Adwords on AOL at all or just now?


 2:11 am on May 7, 2002 (gmt 0)

re traffic from the ads we've been running on Google, we're had pretty good results. Google users tend to be more affluent and more likely to use the Internet for sourcing and purchasing products.


 2:18 am on May 7, 2002 (gmt 0)

Absolutely, worth the money! People just have to remember it is a different theory than overture. Your not necessarily trying to out bid a competitor, but rather to have more relevance than your competitor, the clicks per impression or the "CTR" and your maximum bid rate produce your ranking. The more click throughs the cheaper the click.

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