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WOW, look at the new * Sponsored Link *
Google Adwords * Sponsored Link *
4crests




msg:1143449
 2:49 am on May 9, 2002 (gmt 0)

Has anyone noticed the *Sponsored Link* in the Google serps? My serps have moved up today on www2, and also seeing a *Sponsored Link* in the regular serps for all my adwords select URL's... It looks like this:

www.mydomain.com * Sponsored Link *

Is this brand new? Or have I just been missing it. I can be a little slow sometimes.

 

4crests




msg:1143450
 2:52 am on May 9, 2002 (gmt 0)

they seem to be taking the #2 adword and making it the #8 serp.

4crests




msg:1143451
 2:57 am on May 9, 2002 (gmt 0)

actually, the #2 adword is showing up at the #8 search result on every page.

I bet the page owner will get charged for every click on this one also.

4crests




msg:1143452
 2:59 am on May 9, 2002 (gmt 0)

I also lost my most recent cache when they did this. Seems to now be a cache from about 10 days ago. A couple of my keywords also moved up one place.

I wonder if they will insert the other adwords into the search results?

feeder




msg:1143453
 3:04 am on May 9, 2002 (gmt 0)

Not seeing it. Can you let me know what keywords you're searching on?

4crests




msg:1143454
 3:06 am on May 9, 2002 (gmt 0)

so, what's better? A #1 adword, or a #2 adword that includes #8 in the search results ??? Guess it depends if you were already #8 or above in the search results.

4crests




msg:1143455
 3:07 am on May 9, 2002 (gmt 0)

feeder...

it should work on anything that has an adword.

I am using the term HERALDRY

4crests




msg:1143456
 3:09 am on May 9, 2002 (gmt 0)

feeder..

just tried it for the keyword CARS

works also. You might have to try using www.anonymizer.com to view it instead. Might just be showing up from certain locations. Where are you from ??

feeder




msg:1143457
 3:15 am on May 9, 2002 (gmt 0)

I'm from New Zealand.

Yes, with anonymizer I can see the sponsored link.

They're not delivering the sponsored links to our part of the world (yet)

Oh dear, Google. Why was this move necessary??

4crests




msg:1143458
 3:18 am on May 9, 2002 (gmt 0)

feeder...

more $$$$ for google, I'm assuming.

Unless this *Sponsored Link* is free of ppc charges. I doubt it, but We shall see.

mcguffin




msg:1143459
 3:20 am on May 9, 2002 (gmt 0)

Mixing editorial and paid listings may be an economic decision for Google, but as a user, it makes me less trusting of its editorial results overall.

Most respectable newspapers don't place advertisments on the editorial page. It weakens the value of both the masthead and the editorials.

I think, in some ways, same here. The greyed "*Sponsored Link*" doesn't follow Google's established ad pattern, and it may deceive the person who only scans the results quickly before clicking.

(edited by: mcguffin at 3:21 am (utc) on May 9, 2002)

Everyman




msg:1143460
 3:20 am on May 9, 2002 (gmt 0)

On Feb. 23, 2002, GoogleGuy told me:

I think one of most valuable things Google tries to do is demarcate the "shameless consumerism" off into a well-marked area that's separate from our search results.

Well, eat your words, GoogleGuy. This latest stuff is over the line. I'll never believe you again. I have to admit, you folks are clever about doing it all one tiny step at a time. But in the end, I must insist, it all amounts to the same thing.

Getting ready for an IPO, are you?

chiyo




msg:1143461
 3:24 am on May 9, 2002 (gmt 0)

interesting. im seeing it from malaysia.

The fine line between advertising and "pure" search results does seem to be starting to be encroached upon. Before this you knew that everthing under the first two were "pure". Even though these no 8 listings are being clearly marked as sponsored as well, it is introducing "impure" results amongst the pure results. It may not be much, almost imperceptible at this stage, but it does reduce, ever so slightly the utility of searching on Google. What is more worrying is if this is the start of a trend. If Google users are happy with this, we soon may see no 1 ad word at position 3, no 3 at position 10 etc, and we will be back to having more carefully assess the quality of SERPS rather than using them in a carefree matter as we do now. Even more interesting - will these no 8's also appear on AOL in a few months, will they turn up on API queries?, and a host of other things...?

It may be a slight change but is could also be the thin edge of the wedge. Google's only major unique positioning competitive advantage is results untainted by "paid for in cash" listings. Fiddle with that, even in a small way but given that is Google's raison detre for surfers, and it could represent a risk of damage to the Google brand that may be more substantial than immediately apparant.

feeder




msg:1143462
 3:27 am on May 9, 2002 (gmt 0)

It's definately crossed the line.

Is this an indication the PPC ads to the right weren't working particularly well?

Credibility dropping Google....

brotherhood of LAN




msg:1143463
 3:32 am on May 9, 2002 (gmt 0)

I "was" number 8 with a non-sponsored link for a keyword

Now Im below a "sponsored link" in a page showing 11 SERP's.

Cant be good for my CTR thats all I can say :(

Mind you, Id put a wager on there being "AOL-type reasons" for them doing this

4crests




msg:1143464
 3:34 am on May 9, 2002 (gmt 0)

From a user standpoint, I am saddened by this development. However, from a business standpoint, I can understand why all search engines are moving in this direction. The old way wasn't as profitable. I would probably reluctantly have to do the same thing if Google was my business. It's just another thing we have to live with when promoting our sites. It will help some of us, and hurt others. Life isn't always perfect I guess.

Doofus




msg:1143465
 3:37 am on May 9, 2002 (gmt 0)

Today, position 8 on page 1 for the sponsored link.
Next month, position 7.
Month later, position 6.
Month after that, position 5 and 9.
Month after that , 4 and 8.
Then 3 and 7.
Then 2 and 6. Switch to tiny font on the "sponsored link" tag.
Then 1 and 5 and 9.
Then 1 and 4 and 8.
Then 1 and 3 and 7. Drop the tag.
Eventually, 1,2,3,4 and some "real stuff" from 5 to 10 just to support the ad revenue stream and make it look like Google is still a search engine.
Hey, it worked for Microsoft!

4crests




msg:1143466
 3:37 am on May 9, 2002 (gmt 0)

brotherhood...

yeah, I feel your pain. happened to me on a few keywords also.

Anyone see anything positive in this move ??

KnowMatt




msg:1143467
 3:40 am on May 9, 2002 (gmt 0)

This sucks.

mcguffin




msg:1143468
 3:40 am on May 9, 2002 (gmt 0)

SE users are like female chickadees. If the SE's song isn't up to par, they will stray elsewhere.

Google established the high-road for itself. Now, its current practices will have to compete with that past high-road image.

Will users perceive a difference and modify their behavior? Alternately, will any of the other SE's try to capitalize on Google's change and advertise their own "pure editorial results"? It's a possiblity.

brotherhood of LAN




msg:1143469
 3:41 am on May 9, 2002 (gmt 0)

>>>Anyone see anything positive in this move ??

Google makes lots of money, and since it wants to promote its squeaky clean image, it will invest this money in improving its search engine technology

If otherwise Im going to print myself a Teoma T-Shirt

chiyo




msg:1143470
 3:54 am on May 9, 2002 (gmt 0)

Well called doofus.

The other risk to the Google brand, is that it is the first time that they havent been "up front". Sure the Adwords are labelled, but its a sneaky thing to quietly slip them into the holy grail. Many people and seriou researchers have up to now used Google as a research tool to find out things like most popular sites, linked to sites, content popularity on the Web. If these sponsored lists are "parsed" by these programs and methodologies Google's results suddenly become invalid, (given for sure that there was no competition).

The worst prospect for google is that it looks like they are levelling the playing field - rather than being able to play on their own playing field, it looks like they could soon be playing with Teoma, Alltheweb, AV, and a possible heap or new newcomers in the next year or two. Wonder whether BBC will include the no 8's?

1. I will not be surprised if more publically funded efforts like the BBC arise in the future to fill the gap that google looks like it may be leaving. The BBC is right. People do want (and need) relevant, content related search results. I expect to see more quasi-government or government-funded relevant search engine development.

2. It may also speed up the trend of people using other methods to "find stuff on the web" - though credible sites, vortals, etc etc.

If Google does go in this direction, they will lose their "non commercially influenced" brand, which ive said already, but they still have their "quick, fast loading search" which is a secondary but less valuable competitive advantage.

I thing 4 crests you right about a business' first responsibility is in being to stay in business! The problem is that google's brand is clear and strong up to now. They will have to face a major rebranding exercise.

eljefe3




msg:1143471
 4:02 am on May 9, 2002 (gmt 0)

Seeing it here also in Thailand. Looks like they take the description straight from the adwords as it's real short and full of sales copy. $$ Ching ching $$ (the sound of google's billing machine hard at work).

4crests




msg:1143472
 4:04 am on May 9, 2002 (gmt 0)

to be honest, as long as it doesn't go any further than this, I think 99.9% of all web users out there will never know the difference.

I do understand most peoples concerns though. "give 'em an inch and they'll take a mile". This thread kind of reminds me of the one that was started when Google started the Adwords program. Guess we will just have to wait and see how far it goes.

I've always been more of a "Cups half full" type of guy.

Chris_R




msg:1143473
 4:06 am on May 9, 2002 (gmt 0)

can someone post a screenshot - I don't see it.

GoogleGuy




msg:1143474
 4:08 am on May 9, 2002 (gmt 0)

This is a bug.

Our new ad distribution code had a flaw.

It is mostly fixed already. It should be completely gone soon.

mcguffin




msg:1143475
 4:09 am on May 9, 2002 (gmt 0)

Googleguy,

Thanks for the quick clarification, especially at such a late hour! :)

brotherhood of LAN




msg:1143476
 4:10 am on May 9, 2002 (gmt 0)

Googleguy, I was beginning to think what you said in the toolbar thread was you getting your coat and running for your life! ;)

PS I remember hearing something about google not mixing adwords with its SERPs, im sure others remember it too.

So how come this happened? :) Who pressed the big red button

4crests




msg:1143477
 4:10 am on May 9, 2002 (gmt 0)

it's now only showing on www2 for me

msgraph




msg:1143478
 4:11 am on May 9, 2002 (gmt 0)

I really like how the * Sponsored Link * is a mild light greyish color that doesn't stand out that well on some screens. Right on the title line too!

This 83 message thread spans 3 pages: 83 ( [1] 2 3 > >
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