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This 213 message thread spans 8 pages: < < 213 ( 1 2 3 4 5 6 [7] 8 > >     
Google AdWords: Landing Page Quality Update!
jim2003




msg:1156876
 2:55 am on Jul 8, 2006 (gmt 0)

"'.....From time-to-time, we improve our algorithms for evaluating landing page quality (often based on feedback from our end-users), and next week we're launching another such improvement. Thus, over the coming days a small number of advertisers who are providing a low quality user experience on their landing pages will see increases in their minimum bids. It is important to note, however, that the vast majority of advertisers will not be affected at all by this change, as they link to quality landing pages........"

At least this time Google is giving a heads up.

 

Green_Grass




msg:3003535
 4:03 am on Jul 12, 2006 (gmt 0)

An algo that cannot differentiate between an ecommerce site and an MFA cannot be good and has to be flawed.

My landing page has got decent content relevant to what I sell but has no 'unique' content because it would be stupid of me to put 'unique irrelevant information' on my landing page when I want to sell my cheap widget products in stock. Mine is a simple estore selling one specific targetted product. The algo has determined that my page is not of high quality. ( I don't sell high quality products , you foolish algo.. I sell cheap low cost 'decent quality' widgets which people want to buy in my country). I don't need a high quality fancy looking landing page with irrelevant , over the top content to impress my customers or the stupid dumb algo.

So my main keyword has been hiked 400% and is no longer cost effective for me.

hannamyluv




msg:3003550
 4:17 am on Jul 12, 2006 (gmt 0)

Just out of curiosity, how many merchants that got hit are using a off site shopping cart?

Powdork




msg:3003554
 4:26 am on Jul 12, 2006 (gmt 0)

Finally, my landing pages are none of Google's g*ddammed business. If I want to buy ads and point them to pictures of my aunt's flying monkey butt, that's my business, not theirs.
You are way off base there. I am responsible to my users for every link off my site. I am glad Google feels the same way (finally).

There is not a single advertising venue on the planet that tries to evaulate an advertisers' post-action experience, and certainly none that then use the experience to determine the advertisers' next insertion order pricing.
You're right. Noone else is doing it? Brilliant! They will lose alot of money in the short run, too, which makes it rather ballsy.

Whoever told them they had that kind of power, and that they have that right? There is simply no precedent in any other media company in history that I'm aware of. Can you imagine if print publications tried this crap? "Uh, Mr. Jones, we looked at the website that you referenced in your ad and we didn't really like it. My ad manager hates green, and you use a lot of green. So, we're going to raise your rates by about 10x next month.
Nobody has to tell them they have the right. It's their program and you can stay or go. Who are YOU to try and tell them they can't charge whatever they want for THEIR product? There are people in my town to whom I won't sell advertising because of their actions, views, or whatever. I know for a fact I have lost clients because of my actions or views (which at times can be over the top).

However, I am guessing there are problems with implementation. There would have to be because it's not a one-size fits all web out there. Google will adjust, but unfortunately, so will the MFA's and other garbage out there.

And finally, I am glad you got back in

simey




msg:3003636
 6:27 am on Jul 12, 2006 (gmt 0)

Damn! I was going to buy 'monkey butt', until I found out it will cost me $10 click.

Guess the listings already up there have landing pages more relevant to 'monkey butt'.
"Looking for Monkey Butt? find it on ebay"

Powdork




msg:3003640
 6:34 am on Jul 12, 2006 (gmt 0)

I would expect eBay ads will also go. There is no love lost between the two companies.

Powdork




msg:3003642
 6:38 am on Jul 12, 2006 (gmt 0)

It occurs to me there may be another factor in the landing page quality score. Google could easily factor in the number of times a site or page or directory is present in the competitive ad filter of publishers in the content network. While this would seem to skew the results against those in the content network, it would be easy to work around.

Soze




msg:3003664
 7:09 am on Jul 12, 2006 (gmt 0)

Interesting. I had a keyword in a paused adgroup that was a min bid of .05. I unpaused it and waited for it to show. It didn't, so I checked diagnostics and it says the bid is lower than the min cpc. It doesn't say so in my adgroup. It says it's still active.

Soze




msg:3003681
 7:23 am on Jul 12, 2006 (gmt 0)


LOL. I can't beleive that is showing. The page is 100% adense. The ad is simply the keywords, one on each line in bold.

It will get removed when a human reviews it, but apparently the spider thinks it's ok.

simey




msg:3003689
 7:28 am on Jul 12, 2006 (gmt 0)

I have a feeling the MFA's will adjust to this change 100x better than joe average advertiser. But I hope I am wrong.

vanillaice




msg:3003694
 7:32 am on Jul 12, 2006 (gmt 0)

Well I got the standard "improve your quality score" reply from Google from the support e-mail. Looks like i'll be calling them tomorrow. I doubt i'll get any better luck with that, but at least it's worth a try. I wish I had a rep.

leveldisc




msg:3003712
 8:21 am on Jul 12, 2006 (gmt 0)


If I pay the huge increases, does that mean my landing page has suddenly become acceptable to google?

Green_Grass




msg:3003721
 8:37 am on Jul 12, 2006 (gmt 0)

Now all my kewords over all my campaigns have been deactivated.

First they hit my best performing keywords and then my low performing ones.

Gotta look at new sources for traffic.

BTW most MFA 's including ebay/hog guy/best sites still active on my keywords.

They are destroying their own business model.

cjshu




msg:3003792
 9:56 am on Jul 12, 2006 (gmt 0)

If I pay the huge increases, does that mean my landing page has suddenly become acceptable to google?

Good One! :) Exactly!

CJ

Smiley




msg:3003822
 10:27 am on Jul 12, 2006 (gmt 0)

I would expect eBay ads will also go

Why would Google kill what is potentially thier biggest client, shareholders would not be happy.

hdpt00




msg:3003851
 11:19 am on Jul 12, 2006 (gmt 0)

If google was mad at me before when I threw 10,000 keywords at a single topic, I am now going to throw 50,000 keywords per topics. I don't care if I need 100 AdWords campaigns.

On another note, I think cloaking will work.

Still doing ok here, lost a bit, maybe 40% of my keywords, but nothing too killer yet.

System
redhat



msg:3003955
 11:46 am on Jul 12, 2006 (gmt 0)

The following 10 messages were cut out to new thread by bakedjake. New thread at: google_adwords/3003953.htm [webmasterworld.com]
9:11 am on July 12, 2006 (edt -4)

mukoh




msg:3009691
 6:35 pm on Jul 15, 2006 (gmt 0)

My IMHO is that Google is basically just wanting to eliminate as many resellers/affiliates as possible out of the ad system by making it not worth while for any affiliate to market a product.
Taken into account that they know most peoples conversions and cost per lead with their tracking it is not hard to see that they want actual END users of the traffic to be more prevalent.
End users are able to pay more since affiliates are eliminated as a 20%-50% of the overhead for trafic and conversions.
People who are marketing sites that are not their own will slowly be drowned out by any PPC anyways.

My two cents.

georaza




msg:3009711
 6:56 pm on Jul 15, 2006 (gmt 0)

New Landing Page Quality Score Announced for Google AdWords Advertisers

The Google AdWords blog has announced new changes that will be seen next week that will result in some advertisers faced with higher minimum bids to keep their campaigns running on AdWords, as a result in changes being made to the landing page quality score algorithm. While a small number of advertisers will be affected, AdWords is targeting those landing pages that offer a poor user experience to those who click the ads.

It is suspected that those doing click arbitrage will likely be amongst the first to be affected, as many offer landing pages with nothing or little else other than Google or Yahoo ads. Click arbitrage involves buying inexpensive pay per click traffic, such as from Google AdWords. The advertiser then hopes that each visitor will hit the landing page and then click a higher-paying ad (often Google AdSense or Yahoo ContentMatch) to leave the page. As a result, many click arbitragers have either no content on the page other than the ads or just enough content to influence the AdSense ads.

Next week, the new algo for the landing page quality score will be released, and affected advertisers will see their minimum bid prices changed in the AdWords account. Google stresses only a small number of advertisers will be affected, and offers assistance for those advertisers who feel they have been wrongly impacted by the new changes. All advertisers can access the landing page quality guidelines here.

[edited by: eWhisper at 10:57 pm (utc) on July 15, 2006]

inactivist




msg:3010410
 2:41 pm on Jul 16, 2006 (gmt 0)


I cannot think of a single product or service you can purchase that you do not get an exact price for before purchase.

So, ebay and every auction house in the world will be doing what?

Comparing ebay -> AdWords is like apples and oranges: On ebay, the seller sets terms (minimum price, buy it now, return policy, etc.). eBay has only minimal involvement and acts only as a listing agent and a facilitator to the transaction.

On AdWords, at least for the content network, the seller of advertising real estate (the web site publishers) do not get to set the terms at all - Google/AdWords sets the terms, sets the price, and decides which ads to run on the publisher's site, apparently without regard to maximizing the benefits to the AdSense publisher (this must be true, or we would not be having this discussion.)

In order to maintain the 'auction' facade and claim neutrality, Google would (should?) have to allow the AdSense publishers significantly more control over the ads placed on their real estate: minimum price, subject matter and ad text, quality, etc. But this is probably something that Google cannot do if it wishes to maintain the ability to tweak all the knobs and dial in revenues on an as-needed basis -- not to mention the delays that such publisher control would introduce into the system.

Frankly, I'm surprised that web publishers don't realize just what they are giving up by running AdSense ads - we give up nearly all control over what's displayed on our sites, and often for a song. Can you imagine any other paper or non-web electronic publication [radio, tv, etc.] doing the same?

europeforvisitors




msg:3010423
 3:01 pm on Jul 16, 2006 (gmt 0)

Frankly, I'm surprised that web publishers don't realize just what they are giving up by running AdSense ads - we give up nearly all control over what's displayed on our sites, and often for a song. Can you imagine any other paper or non-web electronic publication [radio, tv, etc.] doing the same?

In the U.S., does the local network affiliate get to pick the commercials that run on the network shows, outside of station breaks? I don't believe so.

A major reason for using an ad network like AdSense is to have a set-and-forget solution. Google says, in effect, "Give us a block of ad space, and we'll help you earn money from that space." If you want to micromanage your partner, why outsource in the first place? And if you were Google AdSense, why would you want to let untold thousands of micromanagers have absolute control over the distribution of your ad inventory?

(And by the way, isn't this a topic for the AdSense Forum, not the AdWords Forum?)

Oimachi2




msg:3010459
 3:35 pm on Jul 16, 2006 (gmt 0)

I bid on a local moving company in Canada. No competition basically. I get 1-5 position at 5 cents a click no problem.

But now Google increased my minimum bids to $10...

And that is for a local search with no competition!

This is NOT good.

I spend over $12 000 a year on adwords...but now they won't take my money? What is going on?

hfactor




msg:3010534
 4:41 pm on Jul 16, 2006 (gmt 0)

He all,
I've read though all these posts and I must say some very interesting points have been made.

I too have been hit by Google’s attempt to rule the world. What is very confusing is the random nature of what keywords have been affect and what keywords have been left alone. If Google really wanted to target my sites with their new and improved "quality" regulations/standards, why not disable all of my keywords? Why just hit a few? And how can some keywords targeted toward sites are deemed OK, yet others that are very close in description be deemed inappropriate. It really does not make any since.

The random nature of this new quality requirements leads be to the believe that this is more “bottom-line” driven than anything else.

Oh well just a few points I wanted to make…

europeforvisitors




msg:3010538
 4:42 pm on Jul 16, 2006 (gmt 0)

I spend over $12 000 a year on adwords...but now they won't take my money? What is going on?

[adwords.blogspot.com...]

inactivist




msg:3010607
 5:59 pm on Jul 16, 2006 (gmt 0)

A major reason for using an ad network like AdSense is to have a set-and-forget solution. Google says, in effect, "Give us a block of ad space, and we'll help you earn money from that space." If you want to micromanage your partner, why outsource in the first place? And if you were Google AdSense, why would you want to let untold thousands of micromanagers have absolute control over the distribution of your ad inventory?

I agree with your observations. I was really trying to point out that part of the 'deal' is that AdSense publishers give up just about all control over ads. And that some AdSense publishers don't seem to realize it.

(And by the way, isn't this a topic for the AdSense Forum, not the AdWords Forum?)

True. My bad. Won't happen again. :D

vanderbolt




msg:3010639
 6:38 pm on Jul 16, 2006 (gmt 0)

We have not been hit by the latest changes. However, I would have expected to see our keywords rise in the rankings or we'd get lower cpcs, resulting from this carnage being experienced by most posters here. In otherwords, if many campaigns have been affected adversely, then it should benefit the ones that have not been affected.

Could it be that the problem only affects a small minority of adwords users who screams the loudest, whereas the majority is silent? In any event, I sympathise with most of the posters hit hard here.

sailorjwd




msg:3010760
 9:06 pm on Jul 16, 2006 (gmt 0)

Here is a possible solution to the landing page quality score changes occuring earlier this week. (for me anyways)

Since we have been told this by G already I guess many of you have figured it out.

I can't give the complete details but basically involves the coordination of the keywords, ad text and landing page. Close coordination isn't close enough.

fischermx




msg:3010778
 9:31 pm on Jul 16, 2006 (gmt 0)

Sailor:
Please, do give some more details! ;)

sailorjwd




msg:3010784
 9:50 pm on Jul 16, 2006 (gmt 0)

Nevermind...

It was fixed for only 1 hour and then reverted back to inactive :(

ronmcd




msg:3010787
 9:52 pm on Jul 16, 2006 (gmt 0)

Close coordination isn't close enough.

Exact coordination?

ebuilder




msg:3010948
 1:41 am on Jul 17, 2006 (gmt 0)

It reverted as soon as you started getting clicks probably. Once they see a high ctr on a keyword they ask for $10. It is the new policy. Have a good landing page that converts, get a high ctr with a keyword (i.e. good user experience) and then we sharge you $10.00 per click. I can't wait to see the CPA model they are getting ready to role out. That will probably cost you 50% of what ever you are selling.

bumpaw




msg:3010993
 2:37 am on Jul 17, 2006 (gmt 0)

The random nature of this new quality requirements leads be to the believe that this is more “bottom-line” driven than anything else.
Exactly! MFA makes Google money and soon merchants using Google Checkout will make them money. Space needs to be made for the merchants that will show the little shopping cart by their ad. It's all about money and "Quality" is a smoke screen. Profit is the reason for a business to exist.
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