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|Google AdWords: Landing Page Quality Update!|
"'.....From time-to-time, we improve our algorithms for evaluating landing page quality (often based on feedback from our end-users), and next week we're launching another such improvement. Thus, over the coming days a small number of advertisers who are providing a low quality user experience on their landing pages will see increases in their minimum bids. It is important to note, however, that the vast majority of advertisers will not be affected at all by this change, as they link to quality landing pages........"
At least this time Google is giving a heads up.
Good point hannamyluv, these massive price increases are hardly new.
I very happy to hear all the MFA people suffering. Now if Google can just extend this new thing to contents, I will be dancing all day.
|I very happy to hear all the MFA people suffering |
That's just it. I havn't heard of many MFA sites suffering. Affiliate sites, badly designed merchant sites are who I have seen get affected. My sites had adsense but I made very little from the adsense and they certainly had them in less prominate locations than a few big players I could mention. I really was using them in the manner they were intended, which was as an alternative if the product I put forward to the visitor was not satisfactory. And my pages always led to the product they were looking for.
This is an image thing. I firmly believe that this is about G "keeping up appearances" and only putting forward sites that look good.
If they were really concerned about overall quality, they would move it out to the content side, which would affect most of the MFA sites.
"I very happy to hear all the MFA people suffering. Now if Google can just extend this new thing to contents, I will be dancing all day."
This is an incorrect and totally misinformed statement. I run an ecommerce site and my primary keyword CPC is now up 400%. I sell cheap widgets and cannot afford this new CPC. So what do I do now?
Google tells me, improve my landing page quality. What crap! My ad perfectly describes my website and I have no interest in encouraging poor quality clicks.
It seems the new algo is totally flawed and ill conceived. When G finds its revenues falling drastically, they will revert to old. So I do nothing for the next few days and watch.
I do not think their income will fall in the short run. People who are still being displayed are paying more. I posted yesteday, I had not seen anychange. Seeing it this AM. Nice increase in my CPC across the board.
|Anyone seeing much action over this? I have not noticed much change anywhere. |
As a publisher, I've noticed a definite improvement in clickthrough rates in the past couple of days. CTR is the highest it's been in a long, long time. Could be a coincidence, of course.
The last time they did this and changed some algorithm somewhere, I went ahead and okayed the switch from 50 cents to $5.00, or whatever it was. I never DID actually PAY $5.00, and within a few days my words were back down to where they were supposed to be, and have stayed there ever since. I don't know why exactly they do it this way, but it seems to be some kind of a test that Google tosses out to determine how much you really want it.
Granted, I wasn't spending my own money, but for clients, but if it happened to me, I'd okay A FEW of the higher CPC terms, and watch very carefully to see if I was actually getting charged the full amount, and whether or not it came back down over time. I realize it costs money, but how much would you lose if you didn't advertise at all?
From my own experience, it looks to me as if that if your pages ARE relevant, and you maintain a high CTR on that keyword, your CPC *does* actually fall back down.
Now, whether or not Google should be playing games this way is a whole nother question, and one that should be addressed, but if you are suffering from having your ads go inactive, you probably want to pay more attention to that first.
Maybe I should do another 'Are you as happy with Google Adwords as you were this time last year' thread.
This thread is 7 pages long but I can only get 3. I would love to read the rest is there anyway to do that?
This 69 message thread spans 3 pages: < < ( 1 2  )
is what it tells in my screen....
but no doubt it will become 7 pages....
negative traffic effects already start to show clearly at
It really looks they randomly killed many of our best keywords/landingpages, average CTR suffering cause plenty
really not so well performing ads are left active.. I hope
they will still tweak this landing page quality factor.. since
it's clearly broken now.
"It really looks they randomly killed many of our best keywords/landingpages, average CTR suffering cause plenty
really not so well performing ads are left active.. I hope
they will still tweak this landing page quality factor.. since
it's clearly broken now"
Yes, this is an interesting point. Poor performing keywords are still active. Only the best performing ones have been knocked out!
|This thread is 7 pages long but I can only get 3. I would love to read the rest is there anyway to do that? |
I think they recently (this past weekend maybe?) had a software upgrade here on WWW and there's still a few bugs in the system, including the page count. I read something about it somewhere - maybe here:
"Yes, this is an interesting point. Poor performing keywords are still active. Only the best performing ones have been knocked out!"
Same here. Our most profitable keywords and best performing keywords have seen increases. Really bad. I was told to increase our bid to $10.00 on the phone with a google rep, and then the bid would work it's way down. But $10.00 on a keyword that gets over 3,000 clicks a day historically would be $30,000 if the bid does not go down!
"I was told to increase our bid to $10.00 on the phone with a google rep, and then the bid would work it's way down."
I wouldn't take that advivce :)
If anyone actually thinks this is anything more than a money grab, I think they're woefully mistaken.
Let's face it folks....with only one source of income, google has to find a way each and every quarter to squeeze more profit out of it. Such are the joys of being a publicly traded company. perhaps if they management would stop churning non-profit per (beta) project after pet project, then perhaps they could focus creating another income stream.
...and you have to love it when they make statements like:
|It is important to note, however, that the vast majority of advertisers will not be affected at all by this change, as they link to quality landing pages |
...which subtley hints that anyone who is hit with these redicluous new bid max requirments ($.15 to $10.00!) is responsible due to a low quality page/site. Of course, all the conversion data google has mined for the apst few years has NOTHING to do with it (90% of the keywords hit in our account had high conversion rates).
Ah well....such life with a single engine that has such a market share. Sooner or later another wiz-kid will come along and invent a better engine.
Until then....I'm afraid we've just been priced out of google adwords. I'm off to work on my MSN/Overture campaigns ;-)
Say... did anybody here, who's suffering keyword deactivations for what are in fact the real money-making bids, have problems with their site recently? we have had a few downtimes/very slow response-times, of sometimes even a few hours, last month..
it would not explain why some ads, have lost good keywords,
but kept bad ones, and other ads the opposite (!), but, site
reachability if taken into account into 'landing page quality' on a momentary basis (when bot spiders a particular page),
WOULD randomly deactivate keywords perhaps.
It also would explain why setting these ridiculous mandatory minimum maxbids indeed some time, could bring the keyword back in action at normal price.
Meanwhile signed up on yahoo/overture first for one ad, and
same set of keywords as on adwords, pity it takes 3 days for the review. Also tried MSN, BUT there SIGNUP already did not allow my firefox/linux in, demanding explorer.. very disappointing...but they DO have a facility to IMPORT your adwords ads and keyword sets from the adwords downloadable lists! very smart,
"I'm off to work on our MSN/Overture campaigns".
LOL - same here, anyone recommend any good books for best practices on Overture (Yahoo! Search Marketing)? The do not have the volume we would like
people giving away the conversion data for all kinds of products may be to be blamed in part for all of this...it allows google to squeeze the most out of their advertisers.
Using google tools that get to SEE your sales results is very bad for biz.. for you who do it and for all in the trade.
I can see why Google would want to put the squeeze on MFA sites, but Adwords advertisers are not the same as content publishers. This is where this "substantial content" idea is flawed.
Customers tend to want a fairly brief description of a product, a price and a picture. Sometimes it works well to have a long sales blurb, but not always. Does everyone want to see an essay before buying something? Not for all products.
Our solution (as far as google goes) is to simply do nothing. Based on the number of deactivated keywords, it appears that our google spend will drop about $40k a month (although sales will suffer as well). We've collectively decided not to allow google to mandate what they think a customer is worth. We know our ROI down to the penny, and cannot afford to acquire customer's at $10 a pop.
Half a mil a year in advertising revenues is probably small potatoes to google, but I'm sure we're not the only small advertiser to be feeling the pinch.
Having said that, there may be some (unintended) results to this snafu of Google's - perhaps as more advertisers turn their focus to MSN/Overture, they will actually cause a dent in google's bottom line large enough for them to rethink these drastic changes. I can certainly understand prices going up slightly....but 1000%, 2000%, 5000% OVERNIGHT?
Frankly, having added over a million to google's coffers over the last 3 years, I'm more insulted than anything. Our business can survive without google, and has before, but treating paying customers so callously smacks of little more than greed. If they were TRULY worried about quality to the extent they talk about, they would simply disallow the pages/sites from bidding on the keywords in question, as opposed to extorting redicluous bid amounts. I mean, does anyone else see the hypocrisy here?
"We'll allow [what we percieve] as low-quality pages into our advertising program, but we'll just charge them an arm and a leg to do it."
Do no evil my ass.
|Our most profitable keywords and best performing keywords have seen increases. Really bad. I was told to increase our bid to $10.00 on the phone with a google rep, and then the bid would work it's way down. But $10.00 on a keyword that gets over 3,000 clicks a day historically would be $30,000 if the bid does not go down! |
I wouldn't do it either, but the general idea, if you wanted to try, is that you cap your daily spend at a relatively low amount, bid high for a few days, and see what happens to your required bids.
BTW, we haven't been hit by these increases, although we noticed that many of the MFA sites appearing on google search results, for the same terms we bid on are by and large, gone.
Overnight. Not all. But many. We'll see.
it seems that they are still rolling this out... if you havent been affected yet, brace yourself.
not only more sites/accounts may get hurt, the damage for already affected sites may increase.. I just notice that within an hour or so, in one of our accounts the number of deactivated keywords went from 365 to about 400 now!
(Go to 'tools' in adwords, select find and edit keywords,
select some capaign(s) and look for all inactive keywords,
will give you such info).
Just FYI....was having some trouble with our MSN account (lots of error messages). Spoke to my MSN rep who told me (maybe a bit too gleefully) that thousands of new accounts are being opened this morning which is affecting system speed.
Sign o' the times?
Is anyone else also seeing the following...
No matter how targeted my landing page, for new ads that I try to create all minimum bids are also at this vulgar high minimum CPC. Regardsless of how many advertisers or anything?
Anyone else seeing this or tried this?
Where is AWA when u need him...
Yep, MFA now means Made for Adcenter.
|Spoke to my MSN rep who told me (maybe a bit too gleefully) that thousands of new accounts are being opened this morning which is affecting system speed. Sign o' the times? |
Or simply a sign of panic. To paraphrase an old expression:
"If life hands you a lemon, make like a lemming."
[edited by: europeforvisitors at 5:19 pm (utc) on July 11, 2006]
I cureently have my totally irrelevant ad up and it is staying at .01 cpc. My old relevant ad went up to .20
Google is basically telling us that they know more about our pages and our customers than we do. Do they really think we would be paying money on ads if they weren't relevant to our pages? They get manually reviewed anyway.
Well, just some friendly advice... and from here you can figure it out.
It is not your landing page that got hit, it is your domain.
There are rumours that these are human reviewed sweeps. There are also rumours that you can ask for a re-review if you make changes to your site.
I think G is really shooting themselves in the foot with this one. Not because the are doing it, but because of the way they are handeling it. They are recreating the culture that exists in the organic side. There is not transparency and no communication. More importantly, there is no appeal process. Heck, they won't even admit to you that you have been affected. And they do not have to do this. That's what blows my mind. Give an advertsiser a clear list of changes that would fix it, and they would do it and be thrilled.
What this will do is drive away good advertisers with sites that could use improvement but don't know how to make improvements and will drive bad advertisers who figure out how to game the system to create massive amounts of adwords spam sites so that they can make as much money as they can before they get booted. Sound familer?
You will always have money grubbing webmasters, but without a good appeals process, they will be left with nothing but bad webmasters.
I find it so amazing that they did not learn this lesson the first (organic) time. This time, they have the chance to call up an advertiser and say, hey, it sucks, but if you do this, this and this and give me a call back, we will re-review your site. The money is there and they (and the advertiser) stand to gain. They are not doing and and it will hurt them in the long run.
The changes they want would increase the advertisers conversion, which would increase the money the advertiser had to spend, which would mean more long term profits for G.
Can an advertiser make changes now, sure, but they have no garuntee that those changes will help or not. Most business owners don't want to invest money in things that "might work, for a little while". They leave that junk to the get rich types.
Remember, most advertisers are in adwords because they don't have the stomach or know how to compete in the SERPs. Now G is telling them, they need the stomach and the know how. It won't fly.
The way it is done now, you will have an advertiser basically say, welp, don't need that kind of volitile advertising. I'll just do something else.
I did and I know what I need to do to get back in their good graces, for now. But I don't want to deal with this roller coaster. That's why I didn't get into SEO in the first place. Plenty of ways out there to make a buck. G don't need me, I don't need G.
I was just about to post this domain thing. I normally can move the ad to other adgroups and get new cpc's, but now everytime i use the domain, it gets a high cpc. If i create a new ad in the same adgroup, but with a different domain, it goes back down.
"I'm off to work on my MSN/Overture campaigns"
yup you and a lot more buddy..
I can see google's argument that it will force users to make their sites more pertinent and informative and offer an enhanced experience.. but why not offer a cost discount instead of a cost penalty?.. but no it's onwards and upwards every t$me
However they coat it and justfy it they are simply playing into other PPC SE's hands and the sooner a viable rival is born the better for all concerned.
Affiliates can't have uber targeted landing pages as they must offer far more content and scope apparently, yet at the same time now they must now be highly targeted..
it's no longer google.com.. it's G$$gle.com now ..
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