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I had the following exact match keywords in my keyword list:
My ad shows up when I type in:
Isn't this wrong? Shoudn't the apostrophe prevent the ad from showing? Or doesn't it count?
Semantic indexing will ensure that you find it. Israel
In my experience, the apostrophe is the only character Adwords recognizes as a word seperator. In other words, hyphens, periods, commas are stripped.
is the same as
would not have shown for
if you were only doing an exact match on the terms. jeff and s each become a word according to how Adwords interprets things.
As I said, that's been my experience. The previous response was too highbrow for me ;)
Thanks. It certainly looks like that's the way it works.
ps to the previous poster... what's semantic indexing?
and grammatically speaking, jeffs' widgets is wrong anyway
in literary circles there is disagreement about the best way to write something like jesus's apostles. some would leave off the 's - the rule I've heard is that you should write it the way it sounds- if you pronounce the extra s, write it
but of course in adwords we have to deal with all the ways people could write it.
just a side note