homepage Welcome to WebmasterWorld Guest from 54.242.126.126
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

    
Apostrophes
La_Valette

5+ Year Member



 
Msg#: 8446 posted 5:54 pm on Jul 1, 2006 (gmt 0)

I had the following exact match keywords in my keyword list:

[jeffs' widgets]

My ad shows up when I type in:

jeffs widgets

Isn't this wrong? Shoudn't the apostrophe prevent the ad from showing? Or doesn't it count?

 

BeeDeeDubbleU

WebmasterWorld Senior Member beedeedubbleu us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 8446 posted 6:13 pm on Jul 1, 2006 (gmt 0)

Semantic indexing will ensure that you find it.

Israel

5+ Year Member



 
Msg#: 8446 posted 9:40 pm on Jul 1, 2006 (gmt 0)

In my experience, the apostrophe is the only character Adwords recognizes as a word seperator. In other words, hyphens, periods, commas are stripped.

[jeffs' widgets]

is the same as jeffs widgets

However,

[jeff's widgets]

would not have shown for

jeffs widgets

if you were only doing an exact match on the terms. jeff and s each become a word according to how Adwords interprets things.

As I said, that's been my experience. The previous response was too highbrow for me ;)

Israel

La_Valette

5+ Year Member



 
Msg#: 8446 posted 4:25 pm on Jul 3, 2006 (gmt 0)

Thanks. It certainly looks like that's the way it works.

ps to the previous poster... what's semantic indexing?

bbcarter

5+ Year Member



 
Msg#: 8446 posted 6:38 pm on Jul 3, 2006 (gmt 0)

and grammatically speaking, jeffs' widgets is wrong anyway

in literary circles there is disagreement about the best way to write something like jesus's apostles. some would leave off the 's - the rule I've heard is that you should write it the way it sounds- if you pronounce the extra s, write it

but of course in adwords we have to deal with all the ways people could write it.

just a side note

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved