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Google AdWords Look Has Changed
deviantlnx




msg:1137675
 4:32 pm on Jun 29, 2006 (gmt 0)

I noticed that AdWords has quietly released some new changes to the way that AdWords looks.
It looks like they've cleaned up the interface adding tabs to reduce clutter. Everything is on separate tabs. So far it seems pretty cool.

This is what Google says about the changes:

As AdWords has developed more features for advertisers, the Ad Group pages have begun to overflow with data. We've redesigned the page to display more information and present it in a way that's easy to grasp.

These changes do not affect the performance of your ads or of your account. The only change is in the way Ad Group details are displayed to you.

Your account statistic tables are now presented on separate tabs, which can be found along the upper right edge of the table. These are the available tabs:

* Summary displays the performance totals for your Ad Group.
* Keywords shows you how individual keywords are performing, and allows you to add new keywords or edit existing ones. This tab appears only in campaigns with keyword-targeted ads.
* Sites shows you how your ad is performing on individual sites you have selected. You can add new sites or change your bid for existing ones. This tab appears only in campaigns with site-targeted ads.
* Ad Variations displays all the ads you have created for this campaign. You can add, edit or delete ads here.

At any time, you can view the information from all your tabs on a single long page. To do so, click the View all tabs at once link below the display table. To return to the tab view, click Condense tables into tabs.

The date range selection tool for your statistics has also changed significantly. It previously was displayed along the right edge of the table. The date range is now shown along the top left of the table. Click the new Change range link to choose different dates.

You'll also notice changes to these other features on the page:

* The Create New Ad links have been moved to the Ad Variations tabs.
* The Edit Sites and CPMs feature has been renamed Edit Site Settings.
* The keyword tool links, formerly at the top of the table, have been moved to the Keywords tab.
* The Delete Ad Group function has been moved to the pull-down menu on the Summary tab.
* For clarity, the Filter keywords function has been renamed Search this list.

What do you think about it?

 

toddb




msg:1137676
 5:29 pm on Jun 29, 2006 (gmt 0)

Unless you just freaked out thinking all of your keywords had been deleted. Will never get that minute of my life back otherwise it looks ok.

eWhisper




msg:1137677
 5:32 pm on Jun 29, 2006 (gmt 0)

FYI: AdWords Help File for the New Layout
[adwords.google.com...]

wrgvt




msg:1137678
 7:03 pm on Jun 29, 2006 (gmt 0)

I can't say I'm thrilled with the change. Soon it will take as many clicks to edit an ad as it does on MSN's AdCenter.

I'm not sure what the point of this "improvement" is. Putting the same information on more pages just makes it more frustrating. Yes, I know you can click the button to put it all back on one page. I think the only thing this adds is they want to highlight the fact that I have no clicks on the content network, and they really really really want us to use the content network.

eWhisper




msg:1137679
 7:18 pm on Jun 29, 2006 (gmt 0)

Since there's an easy check box to change back and forth from the new to old view, I don't think there's a display issue.

I do like the fact that more stats and conversions by ad are pulled back into the interface. Before, one had to run a report to see this information, and this allows one to easily dig into conversion rates by ad copy by date range quite easily.

I do miss the content summary on the keywords page. While the keywords themselves don't have content numbers, knowing that baseline while looking at keywords would be useful.

venrooy




msg:1137680
 8:35 pm on Jun 29, 2006 (gmt 0)

I've only just started looking at it, but I'm already happy with what I've seen. Being able to look at conversion rates for each ad without running a report is huge.

Cladson




msg:1137681
 10:19 pm on Jun 29, 2006 (gmt 0)

As already mentioned, the addition of the conversion stats to the interface for each ad is definitely very helpful as well as the ability to see such stats for any date range.

Also, it is now easier to compare ads against each other as the stats are listed in columns as opposed to under the ads and they can be sorted by Clicks, CTR, Conversion Rate,... It is also now possible to delete multiple ads at once. Who knows, maybe a pause button will soon appear next to the delete button. One stat missing from this tab is the average position.

I'm not sure of the advantage or added functionality in splitting up the rest of the data into two tabs - Summary and Keywords. It would have been just the same to have it all on one tab in one table as it was before.

eWhisper - where is this check box that you talk about located? Maybe it is not yet available to all. I can view all tabs at once, but that is not much better than switching tabs.

rkhare




msg:1137682
 10:32 pm on Jun 29, 2006 (gmt 0)

noticed the changes just now, let me explore it first before commenting on it

eWhisper




msg:1137683
 10:48 pm on Jun 29, 2006 (gmt 0)

I was wrong about the old view checkbox (was seeing an account that didn't have the feature enabled).

It's either all tabs at once or a tabbed view.

Guess it's still some options.

Usually when Google makes a UI change it's for adding new features that their current system doesn't support. So, is this just a UI change, or is there a new feature in the pipeline that needs this UI?

TerriGW




msg:1137684
 10:57 pm on Jun 29, 2006 (gmt 0)

Being able to put a date range in when you are viewing the adgroups is gone when you are looking at keywords. You have to click back to the adgroup listing and change the date range there. I will miss that feature as this will result in more clicking...

eWhisper




msg:1137685
 11:06 pm on Jun 29, 2006 (gmt 0)

If you click on 'Change Range' in the adgroup (in the keyword tab) you can change the date range. It starts collapsed on the page.

chief72




msg:1137686
 2:16 am on Jun 30, 2006 (gmt 0)

I can't say I'm thrilled with the change. Soon it will take as many clicks to edit an ad as it does on MSN's AdCenter.

I'm not sure what the point of this "improvement" is. Putting the same information on more pages just makes it more frustrating. Yes, I know you can click the button to put it all back on one page. I think the only thing this adds is they want to highlight the fact that I have no clicks on the content network, and they really really really want us to use the content network.

wrgvt, couldn't agree more.

outland88




msg:1137687
 2:35 am on Jun 30, 2006 (gmt 0)

>Putting the same information on more pages just makes it more frustrating<

Agreed.

With an already clunky interface adding more clicks to see the same things is just a pain in the rump. When you could just reset the date range to see prior days now you must click back and fourth reloading pages. Ease of use was probably decreased for many.

sem4u




msg:1137688
 7:59 am on Jun 30, 2006 (gmt 0)

The ability to change the date range at AdGroup level needs to be put back. It will take much longer to do tasks otherwise.

Send feedback via the link in AdWords if you are not happy with this change.

bobby_boy




msg:1137689
 11:10 am on Jun 30, 2006 (gmt 0)

Couldn't agree more sem4u. This is now a massive headache to get any reporting data from any day other than the current.

Have sent feedback to Adwords.

sem4u




msg:1137690
 11:57 am on Jun 30, 2006 (gmt 0)

If you click on 'Change Range' in the adgroup (in the keyword tab) you can change the date range. It starts collapsed on the page.

I should have read what eWhisper wrote more carefully. If you do this your account should remember to display the date range change drop down menu every time you go into an AdGroup.

RhinoFish




msg:1137691
 12:41 pm on Jun 30, 2006 (gmt 0)

"The ability to change the date range at AdGroup level needs to be put back"

AGREED. My only issue so far.

Love the ad stats!

running scared




msg:1137692
 12:52 pm on Jun 30, 2006 (gmt 0)

Anybody know what sort of technology they use for all this collapsing and tabbing as "load" times are very quick.

Angelis




msg:1137693
 1:15 pm on Jun 30, 2006 (gmt 0)

"The ability to change the date range at AdGroup level needs to be put back"

You can, click on the change range link...

I actually love the new system, and if you want to see everything at a glance just click on the "View all tabs at once" link.


Only thing missing now is content reporting so I can see which keywords im wasteing money on.

lijo




msg:1137694
 1:27 pm on Jun 30, 2006 (gmt 0)

Other than freaking out for a moment that all my keywords had disappeared the tabbed browsing is great especially since we can do a quick ad analysis without having to run the ad performance report.

It would have been great if all the deleted ads were also shown on the create/edit ad page as this would help in avoiding copy that didn't work in the past.

AdWordsAdvisor




msg:1137695
 3:58 pm on Jun 30, 2006 (gmt 0)

Unless you just freaked out thinking all of your keywords had been deleted. Will never get that minute of my life back otherwise it looks ok.

This is the kind of quote I love to pass on, as in a very brief way it is extremely expressive of how an advertiser experiences new features, new UI, etc.

Sorry about that minute, toddb. ;)

Thanks for all the feedback, whether positive or negative. I'll be quoting a number of you in the Advertiser Feedback Report later this evening - and also linking to this thread. So feel free to leave more comments. The right folks will see them.

AWA

cindyt




msg:1137696
 4:12 pm on Jun 30, 2006 (gmt 0)

I am glad I read through all the posts before replying. Thank you to everybody for your comments.

I finally found the "change range" link on the Summary tab. Whew, that works for me.

What I don't like is that once you have clicked "View all tabs at once", the "Condense tables into tabs" ends up at the bottom, which means you have to scroll all the way down to find it. It would be nice if it was also listed at the top where all that white space is now.

Soze




msg:1137697
 7:46 am on Jul 1, 2006 (gmt 0)

I don't care for it. I see no advantages. I have to do multiple clicks to be able to do the same things I could do before with 0 clicks.

Unless this make the adwords system faster overall, I'd say it was pointless.

arrowdevelopment




msg:1137698
 5:08 pm on Jul 3, 2006 (gmt 0)

I'm not sure what the point of this "improvement" is. Putting the same information on more pages just makes it more frustrating. Yes, I know you can click the button to put it all back on one page. I think the only thing this adds is they want to highlight the fact that I have no clicks on the content network, and they really really really want us to use the content network.

This is clearly intended to "feature" the content network and is a major annoyance for anyone who has done the testing for their particular industry and found that Googles "content network" converts very poorly or not at all.

With that said, this wouldn't be a big deal if they allowed you to set the tab you want to show up first by default in the settings.

This will allow me to customize my account to work more efficiently while giving newbies an easier way to unsuspectingly unleash themselves on G$$G's "Content Network."

cline




msg:1137699
 8:34 pm on Jul 5, 2006 (gmt 0)

I've given it a bit of time to get used to it. In general I like the separation of the keywords and ad sections. The summary tab seems to be unnecessary. The summary is a small amount of info that would easily be incorporated into the other two tabs.

TRex




msg:1137700
 11:58 pm on Jul 6, 2006 (gmt 0)

I find the keyword position feature to be very interesting, but I think it would be more usefull if there was a column beside them all to see your most clicked position without having to go in and check the list for each individual keyword

skunker




msg:3000514
 10:33 pm on Jul 9, 2006 (gmt 0)

Folks,
When I logged into Adwords, I accidently dismissed the message and now my tabs are gone. How can I get them back?

Brett_Tabke




msg:3004288
 4:44 pm on Jul 12, 2006 (gmt 0)

I can't find it right now skunker, but the option is buried in there somewhere, because I did the exact same thing.

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