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Google and Click To Call Something on the roll out? trillianjedi msg:1111211 2:28 pm on Jun 21, 2006 (gmt 0) A change in google's robots.txt often precedes a roll out of some kind:-
Right at the end:-
Nothing there but an XML package with an error message and "callerID field" at the moment but according to BT's header check tool it's coming from a server called "ctcserver":-
HTTP/1.0 200 OK Set-Cookie: PREF=ID=0a75758b327e8dfe:TM=1150880453:LM=1150880453:S=OQr3J79m6hSjqhl5; expires=Sun, 17-Jan-2038 19:14:07 GMT; path=/; domain=.google.com Set-Cookie: S=callhost=WJfb_CsgF-8; path=/; domain=.google.com Cache-Control: no-cache Content-Type: text/xml Server: ctcserver Date: Wed, 21 Jun 2006 09:00:53 GMT Connection: Close I know they've been messing around with click to call in AdWords ads for a year or two - are we looking at a full scale Alpha release shortly?
TMF_Melissa msg:1111212 1:45 pm on Jun 23, 2006 (gmt 0)
Lots of 2nd and 3rd tiers have experimented with this - Business.com, Looksmart, etc.
Google is one of the few that allows you to put your phone number in your ad - tracking that is a challenge (I use a service call VoiceStar) but the volume just hasn't been there for the 2nd and 3rd tiers - Google could make it work I'm sure. Something to watch. Or even better to ask the Google guys at the next Webmaster World Conference - VEGAS BABY!