homepage Welcome to WebmasterWorld Guest from 54.226.191.80
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

    
Adwords changed my min CPC to $35.00 on it's own!
crak_bot




msg:1111948
 3:51 am on Jun 6, 2006 (gmt 0)

I was checking my account and noticed that in about two minutes my daily spend doubled.

A quick glance showed that one of my ad groups had it's minimum CPC set to $35.00! It use to be 0.55. I have not touched that adgroup in weeks so it was not me and no one else can access the account. My daily budget for that group is $35.00 so I can only guess the system glitched and, ON IT'S OWN, set my min CPC to $35.00

I sent an email to Adwords support and I hope I can get a refund. Luckily it was not my main group or I would have been bankrupted at that rate.

I know with my Yahoo/Overture account things like "content match" would suddently get turned on for no reason. I hope goole has not sunk to this level.

 

poster_boy




msg:1111949
 5:26 am on Jun 6, 2006 (gmt 0)

...and I hope I can get a refund.

I'm assuming that your max CPC was less than $35, so the increase would've inactivated you... so, why is a refund justified?

bostonseo




msg:1111950
 2:47 pm on Jun 6, 2006 (gmt 0)

I guess it's inevitable that errors like this happen from time to time. What's most concerning to me is that the advertisers are almost always the one's to discover errors such as these - and if we don't it's just more money we spend and Google makes. There should be some kind of penalty when errors like these occur; or if nothing else we should be compensated for our time 'catching' these errors.

crak_bot




msg:1111951
 3:03 pm on Jun 6, 2006 (gmt 0)

I'm assuming that your max CPC was less than $35, so the increase would've inactivated you... so, why is a refund justified?

no, no, no. The bid amount was increased and the keywords continued to run. This WAS NOT a case were Google was asking for a higher amount and inactivated my keywords. They just raised the bid amount $35.00

netmeg




msg:1111952
 3:04 pm on Jun 6, 2006 (gmt 0)

Did you go look at the changes in your account to see if you could pinpoint when the change occurred?

AdWordsAdvisor




msg:1111953
 4:31 pm on Jun 6, 2006 (gmt 0)

I was checking my account and noticed that in about two minutes my daily spend doubled.

A quick glance showed that one of my ad groups had it's minimum CPC set to $35.00! It use to be 0.55. I have not touched that adgroup in weeks so it was not me and no one else can access the account. My daily budget for that group is $35.00 so I can only guess the system glitched and, ON IT'S OWN, set my min CPC to $35.00...

In the absence of more precise information, here are a few thoughts. I think there may be some confusion here regarding the difference between Minimum CPC and Maximum CPC. There may also be some confusion regarding the difference between Maximum CPC and daily budget.

* First, it sounds as if both the daily budget and the Maximum CPC may have been set to $35.00. Possible? (As an aside, it is a good practice to never set one's Maximum CPC to an amount higher than you one would actually wish to pay for a click.)

* Maximum CPC is set at the Ad Group level, and controls the most one may spend for a click.

* Daily budget is set at the campaign level and controls the maximum amount of clicks that all Ad Groups within that campaign may accrue in a 24 day.

* Minimum CPC and Maximum CPC are not the same thing:

* Maximum CPC is set by the advertiser, and defines a cap beyond which the cost per click may not go.

* Minimum CPC is defined by the AdWords system, per keyword, and is not a fixed amount. It varies according to the Quality Score of that keyword as used in that particular account. Depending on Quality Score, Minimum CPC can go either up or down over time.

* When Minimum CPC is adjusted by the system on the basis of Quality Score, it uses as its upper limit the Maximum CPC that was set by the advertiser. If the Minimum CPC goes higher than the Maximum CPC set by the advertiser, then the keyword will become 'Inactive for search' (as implied by poster_boy earlier).

* In the particular case being discussed here, if the Maximum CPC had been set to $35.00, then the Minimum CPC could go as high as that - but not beyond.

Hope that helps to bring some clarity. More than likely, it'll take a look at the account to get to the bottom of this - and I hope you get a response shortly, crak_bot.

AWA

poster_boy




msg:1111954
 4:33 pm on Jun 6, 2006 (gmt 0)

**EDIT**

AWA said it MUCH more eloquently than did I... {please delete this post)

crak_bot




msg:1111955
 5:54 pm on Jun 6, 2006 (gmt 0)

Just to clarify, the MAX cpc was changed to $35.00. I manage my account several times a day and when I saw the increased ad spend and opened the adgroup in question, the 35 jumped out at me.

I talked to a rep and they say the account was created with a max CPC of $35.00 which I know for a fact is incorrect. The max was and is now .55 per click. That group contains keywords for products that only I sell so there is little competition. There is no need for me bid that high and I would of noticed after several months of looking at my account several times a day huge number like that.

Also, if the max CPC was always that high I would have other anomolous days with unusualy high click prices, but I don't. My average CPC was .26 for months until suddenly yesterday I was paying over $2.00 per click. Once I changed the max CPC back to .55 my CPC is back to the average.

The rep told me that even with the increase cpc in question my average was still only .34 per click, close to my .26. This was an insult since the error was caught quickly and that an hour of increased CPC, no matter how high, would not have a signifigant effect on months and months of lower click prices.

Either way, the problem was caught early and the amount of money in question was relativly small. Overall I am happy with Adwords so I will let this one go and just chalk it up as another mystery of the voodoo we call PPC advertising.

poster_boy




msg:1111956
 8:30 am on Jun 7, 2006 (gmt 0)

Have you checked under: Tools > My Change History?

bostonseo




msg:1111957
 2:09 pm on Jun 7, 2006 (gmt 0)

crak_bot I believe what you state happened - I have had similiar things occur to my clients. Again what is very concerning to me is that it's almost always the advertiser who catches these bugs.

I love (sarcasm) how Google always defends their product when I have found problem/inaccuracies by stating 'we have automated tools that would have caught this problem and corrected it - any overcharges would have been credited back to your account....you really have nothing to worry about'.

To which I reply I've caught at least 10 errors in the last 3 years and they've never once caught an error and informed me - so I don't 'buy' their defense that THEY would have recognized their problems and resolved them. It's always such a battle with them to admit errors - it's their stubborness and inability to ever admit fault that drives me crazy.

crak_bot




msg:1111958
 4:25 pm on Jun 7, 2006 (gmt 0)


Have you checked under: Tools > My Change History?

I did and it does not show any increase, just my change from $35.00 Max CPC back to .55. But I suspect some sort of glitch which shows the campaign started that way.

I went through 4 months of data for that group and not ONE day varied more than $1.00 from the average for that group. Until yesterday when I paid 17 times more for the same amount of clicks I normally get. If the max cpc was always $35.00 I would have had at least a few other days of unusualy high click prices, but I don't. Just this one day when clicks, impression, and position were right on average, just the amount I paid increased .

Bostonseo, these errors do happen like you said. I use to see them with yahoo/overture and I know others have as well. I just never had it with google before. With Yahoo, I think they knew about the content match being turned on glitch but chose to leave it. With google, I think in this case, it was just an error somewhere in the sytem. Either way, I am keeping an even closer eye on all aspects of my accounts just to be safe.

gregbo




msg:1111959
 8:27 pm on Jun 7, 2006 (gmt 0)

To which I reply I've caught at least 10 errors in the last 3 years and they've never once caught an error and informed me - so I don't 'buy' their defense that THEY would have recognized their problems and resolved them. It's always such a battle with them to admit errors - it's their stubborness and inability to ever admit fault that drives me crazy.

I think people are starting to wake up to this. Robert Cringely of PBS recently wrote about problems with G customer service in his forum.

Tinus




msg:1111960
 9:01 pm on Jun 7, 2006 (gmt 0)

Hi Crak_bot

Did you by any chance use the new Adwords editor described in one of the other threads?
[webmasterworld.com...]
There the same problem is described.

bostonseo




msg:1111961
 10:08 pm on Jun 7, 2006 (gmt 0)

And what's with their slogan - "do no evil" or something? Anyone ever hear their account manager say that? Ok just because they have a slogan I feel better :) I'll stop checking my campaign and click performance :)

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved