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AdWords to Receive New Feature: Ad Scheduling

 12:56 pm on Jun 3, 2006 (gmt 0)

Ad Scheduling is Google's word for 'Day Parting'.

This is a feature where one can list the time of day and days of the week they wish their ads to run. Google will automatically start and stop the ads based upon advertiser settings.

In addition, one will be able to change Max CPCs based upon time considerations.

This feature will be released in June.

This feature is tied to the Time Zone Settings [webmasterworld.com] of an account.

How businesses are expected to use the feature:

Small Businesses: Set their ads to run during normal business hours. This will ensure that their phone doesn't ring at hours when they aren't in the office.

Sophisticated advertisers: Measure ROI based upon Time of day and day of the week. Then ads can be paused or CPCs changed based upon ROI considerations.

It's a very welcome release from Google, and should allow many a new level of control.

The 'coolness feature wish list'.

Not sure how many would ever use this, but it would definitely be one of those 'wow' offerings.

Allow a small business to tie their Google Calendar to their AdWords account. A SME could then set their appointments in the calendar, and as their time became too busy to answer the phone (think massage therapist who only has one table, a plumber who is out of the office on a call, etc) their ads would be automatically paused by the ad serving system.



 7:43 pm on Jun 5, 2006 (gmt 0)

Doctor Gerlis

With this new feature I'm expecting that you can schedule your ads to start at 8am UK time and finish at 5pm if you want to.

So there is no real reason not to accept UK time for your Adwords account.

If you stick with US time this might just cause more hassle for you in later months.


 7:49 pm on Jun 5, 2006 (gmt 0)

Does anyone know if Adsense is also going to move to local time

this is going to be a major issue to address, thanks for pointing it out. now i'll wait to migrate till adsense is also ready with timezone setting.

its better to wait then to experiment as, as of now we can choose timezone setting only once


 8:12 pm on Jun 5, 2006 (gmt 0)

This should also reduce click fraud for criminals working out of the time zone you set.


 8:25 pm on Jun 5, 2006 (gmt 0)

Does anyone know if Adsense is also going to move to local time? otherwise my reporting for the two will be out of sync.......

For the present, AdSense is not moving to local time. That said. I'll make sure the right teams know that to do so would be desirable.

wow......finally i am seeing atleast one of the request to adwords advisor resulting in implementation.

This is great news Google and thanks for seeing it through AdwordsAdvisor!

I can absolutely not take any credit - though I assure you that I do pass feedback from this forum on each and every week to a really large number of folks who have asked to hear it. And it is taken very seriously indeed. ;)

Speaking of feedback to pass along, the thread below (always one of my favorites) has sunk pretty far down the page...

Google Adwords Features I'd Like to See, #6


<edit> fixed unsightly typo </edit>

[edited by: AdWordsAdvisor at 8:45 pm (utc) on June 5, 2006]

doctor gerlis

 8:36 pm on Jun 5, 2006 (gmt 0)


Thanks, but here's the problem-I can reset my time zone in the uk and I can do it only once so there is no return to Pacific Time. Also the day setting is not available in the UK so as yet I cannot set my start and finish times-so it looks like I would be locked in to a midnight start for my campaign-seems odd that I should be offered the facility to set the time zone but not yet the timing of my campaign-will someone tell me if I can set my start/finish times yet in the UK? If not now, when?


 8:49 pm on Jun 5, 2006 (gmt 0)

AWA can you give us any idea when this feature will be made available?


 9:27 pm on Jun 5, 2006 (gmt 0)

I can absolutely not take any credit

nor do we at webmasterworld need any credit, just thanks a ton for saving my moolah.


 9:53 pm on Jun 5, 2006 (gmt 0)

AWA can you give us any idea when this feature will be made available?

natim, I've learned over time that it's best not to mention a hard date - as there is always the possibility that it could end up being earlier or later. So, rather than being wrong later on, I'd prefer to quote from eWhisper's first post, below. That's about as precise as I can get. ;)

This feature will be released in June.



 9:12 pm on Jun 9, 2006 (gmt 0)

It will affect Adsense webmasters earnings


 4:03 am on Jun 14, 2006 (gmt 0)

So maybe late Saturday night after Mr. Loser gets home from the bar and starts surfing boozily and clicking any ads that seem funny to him, will not be a popular time to run adsense ads... then again, if he has his credit card handy... (should we call ads targeted for Saturday night adsloshed ads?)


 8:02 am on Jun 16, 2006 (gmt 0)

I have just used it on a few accounts and it is really easy to use. Just set the hours when you want your ads to run. Ads can be started/stopped in 15 minute intervals and you can even pay more or less for your bids (as a percentage) during each time frame.

Well done Google! :)


 8:13 am on Jun 16, 2006 (gmt 0)

activated mine just now, hope it works fine. Also why cant they have same for adsense as well?


 10:35 am on Jun 16, 2006 (gmt 0)


Kewl: just got scheduling on my (UK-based) AW a/c.

Does everything that I want so I'm taking it for a spin!

ObBug: it seems that the "v" button to copy your schedule to other campaigns in a multi-campaign edit does not work.



PS. And it is a shame that the Scheduler and BO cannot paly together...


 1:12 pm on Jun 16, 2006 (gmt 0)

Good feature. Just tried it out on my uk adwords account. Works well so far.

Note - You need to set the correct time zone. Appears obvious but I forgot and then took me a while to figure out what was wrong. As usual forgot to RTFM.


 10:13 pm on Jun 16, 2006 (gmt 0)

I'll pass your comments on (whether + or -) later in the evening - probably in about 5 hours (and then, again, next week). So I hope you'll weigh in on how ad scheduling is working for you.



doctor gerlis

 8:01 am on Jun 17, 2006 (gmt 0)

Thanks guys-I have got it working now-let's see how it goes


 10:02 am on Jun 17, 2006 (gmt 0)

Thank you Google and AWA! This is a MUST HAVE! Now any news on the search network exclusions?! :>


 6:06 pm on Jun 17, 2006 (gmt 0)

One improvement I think would be nice. Noticed that when my ads are paused due to scheduled "down time" this is not reported on the interface. Could we have something to say that the campaign is paused - perhaps change the clock icon to red.


 1:17 am on Jun 18, 2006 (gmt 0)

It will affect Adsense webmasters earnings

It might, might not. As an advertiser, any convenience google adds to the mix to make my job easier and get a better ROI, means I start to rabbit up advertising.

All things being equal, I'm probably looking at doubling the CPC we'll be willing to pay for our ads just as a result of the scheduling option.

The bad news is that all things aren't equal, and we WILL NOT be advertising on the content network until google cleans up its MFA act. Period!


 12:32 pm on Jun 18, 2006 (gmt 0)

So far I've found the ad scheduling combined with varied pricing based on time of day to help ROI significantly.

By the way, Why whine about MFA sites on the content network - either you get a decent ROI or you don't.

Personally I find domain parking sites to be more suspect and usually cannot block them. And, there are just as many (as a percentage) MFA 'search' sites (IMHO).


 1:31 pm on Jun 18, 2006 (gmt 0)

It will affect Adsense webmasters earnings

yes, for me its too early to say, but first two days I have seen some very positive results. Hope trend sustains for ever.


 5:22 pm on Jun 20, 2006 (gmt 0)

Another suggestion: Got a client that wants to run a campaign only when the world cup soccer games are on TV. Product is for non soccer fans. This is kind of hard to set up but if we could scheule for particular dates it would be easier.


 5:05 am on Jun 21, 2006 (gmt 0)

You can do that now with ad scheduling....But it does require some man power on your part. Find out the times of the world cup and run your ads accordingly.


 7:27 am on Jun 21, 2006 (gmt 0)

I activated this last week and I have noticed that the budget spreading feature doesn't seem to work now. Before having scheduling my ad was shown about 85% of the time for the whole 24 hour day. Now it seems to reach budget at about 8pm and stop showing. I schedule the ad to be off between 3am and 8am.
I still have the option for spreading throughout the day selected.
Has anyone else noticed this?


 4:07 pm on Jun 21, 2006 (gmt 0)

I use Google conversion tracking snippets to analyze keyword, ad group and campaign ROI.

I know it's cookie based and therefore not as accurate as the shopping cart logs, but it's proven close enough for me to use it to control my parameters (bids, budget, etc) for effective ROI control.

And now, we can control dayparting.

So, logical next step is to run some reports and see what times of day do best and make adjustments.


There are reports within AdWords that can now show clicks and spend and the usual "run" ads metrics / data by hour, but when I run the reports and include conversion metrics, the data is all hosed up. It looks like for each hour, it reports the day's average conversion metrics (same data repeated for each hour throughout 24 rows, then next day shows same thing).

I have allowed enough time to pass since the implementation of dayparting feature to have plenty of hourly data to look at. There are two reports with hourly data - Campaign Performance & Account Performance - which make sense since dayparting is a campaign level feature. Anyone know if the hourly reports are still being worked on, especially concerning the granularity of the hourly conversion metrics they contain?

Had to use the new feature without my glasses...

(Yep, I could use my external-to-adwords conversion data to determine my desired dayparting settings, but since times should be all synched within AdWords, and I've found it good enough for ROI control in the past, was trying to stick with similar reporting and stearing mechanisms and to also maximize my use of these convenient tools (features and reporting needed to accurately use them) that G has added.)

This 55 message thread spans 2 pages: < < 55 ( 1 [2]
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