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When Will Google Deal With AdWords that Link to Pages of More PPC?
Time for a direct answer on MFA ads
rbacal



 
Msg#: 8156 posted 5:13 pm on May 13, 2006 (gmt 0)

This has been talked about on and off, but maybe we could get a direct answer to explain.

At times it has taken my ads up to two weeks to be approved for display on the content network. So, obviously google is "doing something" to ensure ads are legit and appropriate.

Or are they? When I look at ads on my site (or in google search (ok, maybe they aren't reviewed for google search insertion), I see many many MFA sites.

No content on them. Whey are these allowed to appear?

I have concerns as a advertiser, publisher, and generally for the program.

1) I have to compete with these low quality ads, and low quality pages to advertise. My ads for legit content also have to appear in the same listings. I don't particularly like that. It's guilt by association. In fact, I don't like it so much that we've cut our adwords ad budget to almost zero.

2) How does having these ads ANYWHERE, encourage regular internet users to pay attention to the ads? As a user, I don't bother anymore. I'm getting ad blind, in google search and on content sites, because honestly, if 50% of the ads are bogus for a topic, there's no point even bothering. It's gotten so bad, I'm switching to use of other search engines.

3) As a publisher I don't want these ads on my sites, and I don't have the time or inclination to spend an hour each day trying to filter them. Sorry, but they aren't good for our business. So, we've had to start cutting our impressions allocated to adsense.

OUR ads are delayed seriously before going online supposedly so they can be reviewed. Fine. If there is a review process, why is it there are SO MANY bogus ads for bogus sites?

And, why are they there? Does anyone benefit?

I simply don't understand.
I would really like an answer. Even if it's going to stay that way, I'd feel better knowing why.

[edited by: skibum at 3:58 am (utc) on May 17, 2006]

 

metakomm

5+ Year Member



 
Msg#: 8156 posted 1:58 am on May 17, 2006 (gmt 0)

I guess no answer...Makes google less credible to me...

fischermx

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 8156 posted 3:46 pm on May 17, 2006 (gmt 0)

Sorry but it seems the lack of answers is that you're showing you are on the same business (you mentioned having adwords campaigns and also using adsense).
The only difference is that those MFA are probably the kind of pages which have just ads and a scrapped listing page results, while your landing pages are full of rich content.
Yes, there's a difference but in the end the same business.
Now, if you take a closer look you'll see that big publishers like Ziff Davis, CMP Media, etc are also doing high CPC with tiny bids in order to get traffic to their sites. And those sites sell their CPM at quantities of $30.00 or $40.00. Also the same business.
Buying traffic to sell advertisments.

rbacal



 
Msg#: 8156 posted 3:57 pm on May 17, 2006 (gmt 0)

Yes, there's a difference but in the end the same business.
Now, if you take a closer look you'll see that big publishers like Ziff Davis, CMP Media, etc are also doing high CPC with tiny bids in order to get traffic to their sites. And those sites sell their CPM at quantities of $30.00 or $40.00. Also the same business.
Buying traffic to sell advertisments

I suppose one could look at it that way, but a) We are not in the same business (we are both adwords advertisers and publishers). What these sites are doing is akin to tricking people to their pages, and that's NOT the business we are in. Perhaps you are.

Second, I don't have a problem with buying traffic to sell ads. I DO have a problem with false advertising that claims the site has the best material on [targetword] but has nothing but more ads.

There are a number of reasons I have a problem with this, from lack of usefulness to normal surfers, to lowering the value of legitimate ads in terms of user perceptions. Long term, it reminds me of how regular banner ads in the old days got to be ignored as they became more intrusive, and exceedingly misleading (like the common "You've won a car" ads).

It is in the interests of legitimate advertisers to have people pay attention to adwords ads because users believe they are helpful, and valuable in helping them find what they want quickly. Deceptive ads, or those that require the user to go from one place to another to another unnecessarily to get to the nugget, just demean the value of MY ads.

sunnylyon

10+ Year Member



 
Msg#: 8156 posted 4:58 pm on May 17, 2006 (gmt 0)

rbacal is spot on.

In mature media - newspapers, magazines, television - and so on there are advertising standards authorities that control this. The google model - automise everything - has created a Frankenstein monster that's so huge it's now beyond anyone's capacity to ensure proper quality control.

This is a profound issue. My guestimate is that it'll take at least five years to put right (based on nothing more than instinct, I should say) and that during that time genuine advertisers are going to have a hard time getting a proper look in. Adwords was good for us up until about November of last year, but we're now, somewhat desperately, looking for alternative ways of marketing (back to affiliate schemes and so on), to hedge against something which I fear is finished for us.

rbacal



 
Msg#: 8156 posted 5:15 pm on May 17, 2006 (gmt 0)

In mature media - newspapers, magazines, television - and so on there are advertising standards authorities that control this. The google model - automise everything - has created a Frankenstein monster that's so huge it's now beyond anyone's capacity to ensure proper quality control.

With many things google, I agree that the automated nature of things creates many problems that are difficult to solve.

What I do NOT understand, hence the original post, is this: Google claims that they manually review all ads to be shown on content partner sites. It's not uncommon for us to wait MONTHS (no joke) for review of OUR ads.

So the mechanism to deal with deceptive ads in adwords exists already, and is supposedly used.

What I do not understand is why it is apparently applied to us as advertisers, but not to MFA site ads which also run on the content network.

I understand that ads on the google network itself are not approved, so that's a different situation (they probably should be but if google wants to offer junk and reap whatever consequences ... sigh.

I'd just like to know. I can't plan well without some information, and without information I just turn off all of our adwords campaigns (which I did again last night).

queenbee

5+ Year Member



 
Msg#: 8156 posted 3:51 pm on May 19, 2006 (gmt 0)

I'd like to see an answer from google here myself. We're in the same boat. Same feeling of desperation for a solution. It's been back to direct mail advertising and magazines for us.

dbar

10+ Year Member



 
Msg#: 8156 posted 6:35 pm on May 19, 2006 (gmt 0)

I DO have a problem with false advertising that claims the site has the best material on [targetword] but has nothing but more ads.

I have a BIG problem with this and other misleading ads that I am competing with. Yes I agree many of these sites should be removed, but At A Minimum And ASAP we need the ability to block our ads from showing on these sites if they are in Google's Search Network similar to the way we can block sites in the content network.

What I am experiencing (and discussed in another thread) is these sites use very misleading ad copy to get high ctr's but from the wrong type of visitors. Then since I pay higher $$ my ad shows up on the top of their page, but I don't want the crap visitors they attract.

dbar

10+ Year Member



 
Msg#: 8156 posted 6:42 pm on May 19, 2006 (gmt 0)

What I do not understand is why it is apparently applied to us as advertisers, but not to MFA site ads which also run on the content network.

Are you sure they are on the content network and not the search network?

rbacal



 
Msg#: 8156 posted 6:51 pm on May 19, 2006 (gmt 0)

Are you sure they are on the content network and not the search network?

It's always possible. I am not aware of a way to determine that by looking at a sight. In any event it doesn't really matter. The results are the same. Low quality, deceptive ads that lead a visitor to more low quality deceptive ads before even a glimpse of something useful, are not constructive whether on the search net or content.

In any event, until things improve and we decide to commit a full budget to adwords, we're going with ads on google only, no search net, no content net.

Besides, I can't justify advertising on the search network unless I can verify where our ads and money are going. And I'm not interested in competing within a network with junk ads.

We are monitoring MSN, so that when/if they get their stuff together, we're ready to fling some test money and ads at them.

TerriGW

10+ Year Member



 
Msg#: 8156 posted 8:38 pm on May 19, 2006 (gmt 0)

These ads are on google search as well, not just content and search network. They are competing with us and as you said, it is just a listing of search ads with useless ad copy. I have complained and submitted a ticket, and have gotten no response as of yet. MSN is much cheaper, they have some of the same crappy ads, but not near as many AND (here's the biggest part I like) they listen and reply. We are very happy with it so far, and if nothing changes with Google, we will be weaning funds from there and putting more with MSN as it grows. Yes they have a few junk copy ebay and shopping ads, but they will reply to you and you can appeal junk ads and they take it seriously. Will Google?

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