I've been seeing much more traffic from some of the Meta search sites (they appear to be part of Google’s Search Network) which only show PPC ads from Google and yahoo.
Yes I like traffic, but this stuff is junk which doesn't convert, and here is why:
1) They are using PPC to get the traffic so they are competing against me on many keywords, which is fine but
2) The ad copy they use targets users very unlikely to convert (my ad copy discourages these types of visitors), then
3) Once these users get to these site of ads, my ad is on or near the top, so these visitors click to my site, but don't convert.
These #*$!s are pissing me off because they use very misleading ad copy just to get a click, but it's not the visitors I'm targeting. If these were MFA sites in the content network that wouldn't be too bad as I could exclude the site.
However these are Google's lower tier search partners and all I can do is disable the search network altogether, which I'd prefer not to do as I'd like to keep traffic from AOL and a few others.
So for now, I've disabled Google's search network.
Any suggestions? Google, can you please give us the ability to exclude some your "search partners" or am I missing something here?