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Google AdWords Forum

Budget and Position

 5:50 pm on May 4, 2006 (gmt 0)

Does anyone know if a campaign's budget has an impact on an ad's position with AdWords? Meaning, if your budget is too low do they lower the position of the ad to make the budget last longer?



 5:55 pm on May 4, 2006 (gmt 0)

Ahh you mean like will setting your daily budget to $100 vs $1000 affect how high your ad appears in the listings even though you'd bid the most amount for the keyword?

Thats a good question. Im interested in that answer as well. Adwords professionals.. where art thou?


 6:50 pm on May 4, 2006 (gmt 0)

Adwords professionals.. where art thou?

One is here ;-)

Concerning that question - nobody exactly knows what is involved in Quality Score algoritm.

My PERSONAL view is that the daily budget is not involved.


 9:02 pm on May 4, 2006 (gmt 0)

I think budget has nothing to do with ad position but I think Google determines how many times your add will be shown in one day based on your daily budget.

If your daily budget is too low your ads, even if they have great CTR and good CPC could be missing impressions.

It's just my idea based on what I've read. Please correct me if I'm wrong.


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