|Manga! Google did a Free PPC Campaign (PPC cost only - no service fee) for my client and managed to squeeze a bit more converting traffic and thats all good for the client. My traffic still gives a higher ROI so once the trial is over my client will re-evaluate the situation. |
The problem is this is your client. More importantly, this is a client that you originally sold on using Adwords. So you brought this business to Google. For Google to now come in and try and steal them from you is beyond unethical.
What incentive is there for you or anybody else to do the work of getting clients if Google is going to try and steal them?
I don't know how Google can promote its AdWords Professional program on the one hand, and then screw the people sending them business on the other. Makes no sense at all.
|The problem is this is your client. More importantly, this is a client that you originally sold on using Adwords. So you brought this business to Google. For Google to now come in and try and steal them from you is beyond unethical. |
There is no doubt in my mind that what G are doing is very wrong. I wounder though if such actions are legal. "Price fixing" (to start with) is illegal in many countries. G can be easily sued (and PAYUP) if they continue with this crap.
Are we absolutely sure that the people calling clients ARE indeed from Google?
I wounder if any of this apply to this case.
|From Wikipedia: |
Antitrust or competition laws are laws which seek to promote economic and business competition by prohibiting anti-competitive behavior and unfair business practices. Government agencies known as competition regulators regulate antitrust laws, and may also be responsible for regulating related laws dealing with consumer protection.
The term "antitrust" derives from the U.S. law which was originally formulated to combat "business trusts", now more commonly known as cartels. Other countries use the term "competition law". Many countries including most of the Western world have antitrust laws of some form. For example the European Union has its own competition law.
A business with a monopoly over certain products or services may be in violation of antitrust laws if it has abused its dominant position or market power. Although not all anti-competitive behavior which is subject to antitrust laws involve illegal cartels or trusts, the following types of activity are generally prohibited.
Sorry to hear about your predicament Yelled_Boy, its tough to sell against your supplier when they go direct to poach your clients but you can overcome by deploying your own strategies.
Do the smooth talkers from google do the campaign management or do they hand it off to faceless employees? How accountable are they to the client? Do they have genuine interest in the success of their clients? Do they bring any value? Will google promise not to share info with your clients competition? Are they as accessable as you are for customer service?
Do some home work and sell against them just like you would with any competitor. Learn their weaknesses, point up their lack of ethic. Although ethics seems to be a laughable trait nowadays, you'd be surprised by how many business owners respect vendors that have integrity. Smart clients have learned that dealing with dodgy vendors always costs more in the long run.
As an Organisation grows big it tends to attract a different type of people then it earlier did. These new people are more interested in their personal development rather than the actual goals of the organisation. It happens with all Big organisations and it now seems to be happening with google.
Google has called every client of ours (for whom we already manage AdWords campaigns) and attempted to convince them that they would do a better job then us.
Just wait till you try opening an Adwords account for a large client and Google tells you "No way. We are going to manage that account ourselves".
Go on AWA. Tell us officially 'that never happened'.
Now that we have AWA2, maybe he will be so kind as to respond to this thread?
I am sure that they are indeed from Google, i don't want to over elaborate, at the risk of ruining any relationship with Google and/or any of my clients, but this is policy here on some levels, we have rather big local clients, that is subjectively speaking they are the big advertising spenders in the local market, if Google is to make an example of how SEM is effective, by way of how "Google can bring targeted traffic, leads.. etc, etc" some of them would potentially make proper cases.
That being said, the logical deduction would be that they want to max as much SE dollar as possible, and if Google asks directly... its looks different.
I am also in London attending the SES, met several SEMs from India who said that is happening there as well.
Is happening in Belgium also...
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