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Sudden increase of CPC recently?
My campaigns are full of inactive keywords.

 6:37 pm on Apr 5, 2006 (gmt 0)

I didn't review my campaigns since last week, I remember a campaign with arround 1000 keyword in which I had about 150 "inactive for search".
Today I have 750 "inactive for search"!

Does anybody get any similar to this recently?



 5:47 am on Apr 12, 2006 (gmt 0)

Hi guys, some of my ad positions were affected yesterday but today they are back up there!

Looks like some kind of a roll back of the algo?


 9:23 am on Apr 12, 2006 (gmt 0)

I'm using both Adwords and Adsense, and I see the hikes in Adwords but no such increases in Adsense. So Google is getting a raise this way? I'm not familiar with the MSN or Yahoo keyword bid levels - is Google simply using this as a way to catch up with competitor keyword price levels?


 9:55 am on Apr 12, 2006 (gmt 0)

I just came on to see what was up with adwords and found you're all noticing the same thing (good ole WW).

One of my major terms is asking for a minimum 22p per click, i'm running position 1.8 out of a full set of advertisers and yet when i go below 22p it blocks it asking to increase quality.... i'm getting an excellent CTR so surely that's a quality ad!

I used to pay 17-18p per click and hang around position 4-5, now it's impossible for me to appear there unless i lower the quality of my ad...

i'm a merchant and it seems my jumps aren't so significant as others.. it's still forced our daily spend up 50%, if only there was some quality competition out there!


 10:24 am on Apr 12, 2006 (gmt 0)

One of the problems is that google's system is so good to work with. Anyone who's tried Yahoo Search Marketing will know what I mean. It's a million years behind. If Yahoo had any sense they'd capitalize on these kinds of problems to take more market share.

I've not tried MSN yet. Has anyone seen good results with them?


 10:48 am on Apr 12, 2006 (gmt 0)

This increase makes big business sense, at least in the long term, if google does not improve the quality of the landing pages, users will cease to click on those ads due to their poor targeting, it seems to me that google is witnessing a drop in the overall click through on their search ad network, thus the need to improve the ad quality to incite users to clicks the ads rather then click on the free organic listings.

Over the long term this should produce more revenues to Google through high users satisfaction and a high click through rate, while in the other hand google can continue to milk those with irrelevant landing pages for money through an extremely high price per click, which should compensate for some of the lost ad revenue on the short term from the effective blockage of thousands of advertisers.

Since google is a business, any change in their algorithm is designed to boost revenues for the future, remembering this would explain a lot of google moves


 11:05 am on Apr 12, 2006 (gmt 0)

What I think is sort of funny is nearly all that's left on the ad side now is shopping search engines, ebay and one or two megastores (amazon, taget, etc). Considering that there are, what... like 4 or 5 major shopping search engines so the block is filled.

They all look nice, but as a searcher, I am going to get darn frustrated to just have search engines or ebay and amazon to choose from. Plus those places spend soooo much time on crafting a quality ad, right?

If I were a merchant, I'd make sure all my shopping search engine ads were up to date. And we all know how affordable they are *rolls eyes*


 11:50 am on Apr 12, 2006 (gmt 0)

It's amazing to me how crappy Yahoo's system is, as one of the comments above notes. They are literally leaving millions on the table! I am spending around $10k per month on AdWords, and would probably be able to spend about 1/2 of that on Yahoo, but the system is just so incredibly lame that everytime I go in there, I end up just getting frustrating and quitting.

As for the topic at hand, lately I have had some good success using Site Targettign rather then straight ahead cpc to bolster my campaigns and get an overall lower CPC. While search is by far the #1 way to acquire customers, when the prices start to rise, add some very carefully selected site targets, at very low CPM rates, and you might find, as I have, that it lowers the overall customer acquisition cost.


 12:07 pm on Apr 12, 2006 (gmt 0)

I said it earlier in this thread and I will say it again, on the adsense publisher side we are seeing extremely large ctr increases across a large network of sites and several million visitors a month.

I believe this has to do with relevancy as G stated and not as much to do with increasing revenues, that as always with many G decisions is a byproduct and comes with the increase in relevancy which then increases clicks which in turn increases click happiness and blahblahblah.

As was pointed out earlier, G knows you cant afford the 5 or 10 buck clicks, it is a polite way of saying your landing page isnt what we want, please fix it so it doesnt say "Free vacation to Rome!" and then lead to a page about installing a toolbar for roman link spam.


 12:08 pm on Apr 12, 2006 (gmt 0)

I'm sure that the rise in CPC is also due in part to their use of the landing page quality score. I've read this multiple times over the last couple weeks, and have heard of people being able to lower their bids again, once changes (astetics, content, etc) were made.

I have a suspicion that this isn't all dependent on a single theory, but multiple ones, even though it would be much simpler to swallow.


 12:14 pm on Apr 12, 2006 (gmt 0)

for a given keyword, does everyone get the same minimum cpc?


 12:55 pm on Apr 12, 2006 (gmt 0)

I stopped my adwords campaigns and put everything in froogle yesterday. Show up in the products search results right under the sponsored advertisements. No more paying for clicks and worrying about click fraud.


 12:59 pm on Apr 12, 2006 (gmt 0)

I have called Adwords support center, they told me that they have received many calls about this problem.

It looks like this has been caused by a change in algo quality score of landing pages, but she has admited that my keywords and the associated text ad are relevant to my landing page so I have just to wait for some days and everything will be restored as it was last week.

Anyway she is going to address my specific problem and will call me later...


 1:00 pm on Apr 12, 2006 (gmt 0)

I said it earlier in this thread and I will say it again, on the adsense publisher side we are seeing extremely large ctr increases across a large network of sites and several million visitors a month.

If you are seeing increases, it's unrelated. Advertising costs on the content side seems unaffected. They don't mind letting the undesirables run on the content side because most people don't realize it's a G ad anyway. The only way this is affecting you is b/c large numbers of those affected are turning on content in an attempt to make up for the loss in traffic which translates into a better pool to match from, which traslates to better targeting.


 1:45 pm on Apr 12, 2006 (gmt 0)

Yeah, my Adsense revenue is very slightly up (across a few sites), but not enough to be too noticable. This might have to do with the particular niches, of course.


 1:59 pm on Apr 12, 2006 (gmt 0)

I said increases in ctr which directly has to do with quality of the ads, not increases in cpc.


 2:26 pm on Apr 12, 2006 (gmt 0)


I think the point is , is that the CPC increases only affect the search network. I don't think anyone posting in this thread has had an ad disallowed to run on the content network because of the issue being discussed. It is very very likely that any increased relevence you are seeing in ads appearing is coincidental to this problem.


 3:11 pm on Apr 12, 2006 (gmt 0)

hannamyluv, I concur your thoughts. I don't know how many G$$gle "opinion controllers" are here on these boards... yet I will restate for those who "didn't understand" - G$$GLE IS GETTING YOU OUT OF BUSINESS.

Well, it has been obvious for a while that G$$gle having trouble distinguishing quality. So my other (side) theory is that they've desided to eliminate small players alltogether. No money - no traffic, you are not competing. Done. Keep searchers going circles between Google, eBay, shopping networks and whoever can pay $1-$5 per click for commercial searches.

Whoever thought it happened because "your landing pages are bad"...I am sorry my dear, our eCommerce store converts at 4%, and any ads we had are going directly to each product page. I don't know how you can get a "better landing page" than that. It is all BS, it has nothing to do with quality and everything to do with MORE MONEY TO G$$GLE.

Unfortunately, pulling the plug on Google now and moving your ad money elsewhere will not make a slightest difference. G$$gle will make so much more on increased bids, they could loose 4 out of 5 advertisers and still be ahead.


 3:21 pm on Apr 12, 2006 (gmt 0)

I understand Jim2003, I also see large scale increases in ctr happening the exact same day this occured on the search network. Maybe it is to do with more adverts being bought on the content network by higher scale advertisers due to the deactivated campaigns as was pointed out to me.

I do find it hard to believe that this is the only reason our ctr has risen so much. I can say without a doubt the ads are much more relevant since the 5th across our 2 largest multi mill uniques a month sites in almost every of the 150 verticals they cover. Like I said just my 2cents but I really do think this has more to do with exactly what Google is saying then anything.


 3:27 pm on Apr 12, 2006 (gmt 0)

And of course, they probably just put this up to confuse us, right?



 3:52 pm on Apr 12, 2006 (gmt 0)

It may well be an algo change, but as far as my site is concerned: I get less traffic while I've risen in the SERPs. This might suggest that there is less traffic globally (or in the US where 50% of my traffic comes from) due to seasonal factors, or whatever. If there is less traffic, then sites will want more traffic from Adwords and pay more per click.

Just a thought.


 5:16 pm on Apr 12, 2006 (gmt 0)

I'm not surprised actually, if Google's ultimate goal is to improve user experience in order to increase their share of the search engine market-space then logically they would try to increase the relevancy of their top search engine results for keywords relevant to a users search. Unfortunately those who haven't built a site that are relevant to the terms will pay more to advertise those products, services, etc. Although the business model of buying keywords low and selling adsense for a markup is a good idea, it isn't what Google is looking for in their search experience for their visitors. Perhaps building sites relevant to keywords might be a concept for lowering costs of purchasing keywords or better yet, build a site that ranks for keywords organically!


 8:48 pm on Apr 12, 2006 (gmt 0)

Whoever this is directed to will know: Look, guys, you don't fool me, I run my own forum. In my world, you'd be red-flagged.

Anyhow, just a reminder, the topic is not called "G$$gle is so great", the topic is called "Sudden increase in CPC". I'd be asking moderators to delete irrelevant posts.

To ConfusedWriter:

I am quoting from your G$$gle link:
If your keyword or Ad Group's maximum cost-per-click (CPC) meets the minimum bid, your keyword will be active and trigger ads. If it doesn't, your keyword will be inactive for search

The cost jumped 10-fold, from $0.10 to $1.00 and occasionally more. Lots of keywords got disabled. Simple logic, really simple, this is not rocket science.

reddog: I'm not surprised actually, if Google's ultimate goal is to improve user experience...

And how do you know that? Did they call you and tell you their ultimate goal? In fact, being a huge corporation, their goal is to create monopoly.

Quantam Goose

 9:17 pm on Apr 12, 2006 (gmt 0)

AMEN aleksl! As I said in a previous post, stop being tangled up in the trees and see Google the Company...profit and market share reign supreme. All this "They are trying to improve the expereince" is just so much pablum. If anyone really believes that, I have some options for sale on the planet Pluto.


 9:18 pm on Apr 12, 2006 (gmt 0)

After reading this entire post, I just went back and checked the history on my six client accounts, encompassing probably 6500 keywords total. I've had two go inactive in the past 30 days, one of which had to be raised from 3 cents to 4 cents. Hard for me to find a widespread conspiracy or even a technical issue in that, although I grant you that one example does not a proof make.

My impression is that Google is focusing on quality pretty much above all else (including revenue at the moment) and figuring that improved quality will bring in improved revenues (for everyone, but specially for Google) down the line. It's called long-range planning. I'm not saying they are necessarily going about it the right way, but I think that's what they're aiming at. I come to this conclusion by way of my own observations for my own sites, my client's sites, my AdSense accounts, my AdWords accounts, various communications with Google and the articles and interviews I've read.

And I'll even look at Pluto options with an open mind.


 9:38 pm on Apr 12, 2006 (gmt 0)

Amen Nutmeg!

Who ever gets the most eyeballs gets the most advertising dollars. Relevant results create more eyeballs, pretty simple to me and I hear Pluto ain't so bad this time of year.


 9:51 pm on Apr 12, 2006 (gmt 0)

All right, just to recap then:

1) quality has nothing to do with it
2) the only reason there is an increase in bids is because of Google Analytics
3) Google is the Devil

Looks like we're getting somewhere now...


 10:12 pm on Apr 12, 2006 (gmt 0)

The real answer is ... there is no simple answer. Google isnt the devil, Google isnt a saint. The days of "do no evil" might be over, and yet, strangely I suspect google have more than just revenue and profit in mind with these recent changes.

Im sure google are trying to improve quality of the results, but at the same time they of course would like more revenue - who wouldnt. Most of the people who read this forum would frankly shaft each other for a little more cash in their pocket (legally of course) so lets not get high and mighly about google doing the same to advertisers, whether its intentional or not. If its a mistake they will fix it, if not then we have to move on if adwords has becomes unprofitable.

The one thing that does annoy me, assuming the changes are to improve quality, is that google created the problems themselves when they let adsense run amok. The natural SERPS are full of made for adsense trash sites, and adwords is just as bad. If this update removes some of those sites from adwords then great, but its still a problem of their own making. But there you go.


 2:46 am on Apr 13, 2006 (gmt 0)

One thing I have noticed is that a few campaigns of mine that have seen the largest bid increases have landing pages which are no longer cached. For the past few days people have reported indexed pages disappearing in various data centers. This started happening, at least to some sites I manage, at about the same time the CPC went up. Every campaign has a few inactive keywords but the campaigns with landing pages no longer in the index have every word inactive.

Maybe Google is changing several things at once or changing one thing has broader implications?


 2:50 am on Apr 13, 2006 (gmt 0)

What I think is sort of funny is nearly all that's left on the ad side now is shopping search engines, ebay and one or two megastores (amazon, taget, etc). Considering that there are, what... like 4 or 5 major shopping search engines so the block is filled.

This is not the case in our particular consumer goods space.

Ours is dominated by manufacturers selling their own brands direct, followed by online retailers selling multiple brands, followed then by Amazon and the shopping comparison engines.

Any affiliate-only and drop-shippers were priced out two or three years ago.

I'd be surprised if any of the advertisers in the space saw any changes at all in their ad costs.


 3:12 am on Apr 13, 2006 (gmt 0)

Any affiliate-only and drop-shippers were priced out two or three years ago.

And this is now across the board IMHO.

So jacking up the prices in little less competitive niches is a nail in coffin of mom-and-pop eCommerce. Thank you, G$$gle, you did it, you stepped and burried webmasters that made you who you are. And how? With garbage-like "quality" of serps, millions of made-for-adsense sites and lots of spin doctors.

Welcome, MSN.


 3:28 am on Apr 13, 2006 (gmt 0)

Google is desperate for cash revenue for the latest earnings report. Just because they have 2 Billion in the bank doesn't mean anything to investors - you need to prove revenue growth; not profitability and they are not show the revenue growth Wall Street wants to see.

This 229 message thread spans 8 pages: < < 229 ( 1 2 3 4 5 [6] 7 8 > >
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