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{KeyWord:Use this keyword} Tool not working
Dynamic KW upload into headline not working
purpleC




msg:1146958
 9:47 am on Mar 30, 2006 (gmt 0)

I have been using this tool to place the keyword searched for into the headline of my ad. However, I have been doing some tests and it does not appear to be working ie. The phrase I am searching for is not displayed in the headline but another one of my keywords is there instead.

Have I written the code wrong? Are there any rules around using this eg. does all my keywords need to be on broad match for example?

Any help on using this feature would be gratefully received.

 

Kings on steeds




msg:1146959
 12:41 pm on Mar 30, 2006 (gmt 0)

you are about the 10th person to report this in a week!

AWA, any update? at first i fote it must be just people's imagination... but now....?

purpleC




msg:1146960
 1:19 pm on Mar 30, 2006 (gmt 0)

Interesting. Has AWA commented on this in other threads?

Kings on steeds




msg:1146961
 1:50 pm on Mar 30, 2006 (gmt 0)

Yes he said he hadnt heard anything,

[webmasterworld.com...]

Israel




msg:1146962
 2:36 pm on Mar 30, 2006 (gmt 0)

Have I written the code wrong?

Quite possibly, there is a learning curve that took me a bit of time to master.

Are there any rules around using this?

A fair amount of strict rules. Length is a BIG issue.

eg. does all my keywords need to be on broad match for example?

No, any match type is fine.

This thread [webmasterworld.com] got me over the hurdles.

On the other hand, there could be some Google bug active that is impeding even properly constructed dynamic ads at the moment. Mine are working fine though.

---
you are about the 10th person to report this in a week

Now purple mentions "this tool". Is this tool some 3rd party thingy that's supposed to construct them for you? Perhaps, some buggy tool has suddenly become popular - another possibility!

Good Luck!

Israel

AdWordsAdvisor




msg:1146963
 3:29 pm on Mar 30, 2006 (gmt 0)

you are about the 10th person to report this in a week!

I guess this is how rumors get started. ;)

To be precise, there have been three threads about this subject so far this week, with two of them being started by the same person. Between the three threads this is where we stand:

* Including this thread, three people report that they are having some sort of issue with Keyword Insertion.

* Also, three people report that it is working just fine for them.

AWA, any update?

Again, I have not heard of this as an problem elsewhere, and I keep my ear very close to the ground for emerging issues.

My best advice to those who are having problems is to contact AdWords support, and ask them to take a look at the account. Be sure to specify the campaigns and Ad Groups in question, and include a detailed description of what is (or is not) happening.

That said, I'll continue to keep my ears open.

AWA

eWhisper




msg:1146964
 8:06 pm on Mar 30, 2006 (gmt 0)

While it's working fine for me, there are two cases where I've see it cease to work:

1. When an adgroup contains misspelled keywords.
2. When an adgroup contains trademarked terms.

GAds




msg:1146965
 3:52 am on Mar 31, 2006 (gmt 0)

purpleC,

Make sure if adding the phrase you searched to the title, the total length of the title does not exceed the 25 character limit. If it does Google will not show the phrase but that 'use this keyword' you put in the dynamic insertion syntax instead.

purpleC




msg:1146966
 11:26 am on Mar 31, 2006 (gmt 0)

I am a little confused. If the headline character length is a max of 25 characters then why does the default keyword need to be 15 characters and not the 25?

Israel




msg:1146967
 1:54 am on Apr 1, 2006 (gmt 0)

PurpleC,

Your confusion is justified, but don't give it much thought. There is a very good reason.

Remember, you must include a default keyword or phrase. The first line will only take 25 characters regardless of what type of ad you set up.

So if your default keyword is We Sell Widgets, the syntax necessary to indicate that is {keyword:We Sell Widgets} - there you've used the 25 postions available on that first line. The same principle applies to lines 2 and 3.

----

However, you should never see the default wording appearing since you control your keywords. Remember, if you're not already aware, it is not the searcher's query that shows up in the ad's dynamic space, but your keyword that triggered it.

So the searcher types in "i want to find some red or green widgets" and you have a broad matched keyword of
Red & Green Round Widgets, your keyword phrase will show on the dynamic line, not their query. Get it? Took me a while too.

Remember when setting up a dynamic adgroup, you control the keywords so there is no excuse for your keywords exceeding the limit of 25/35 unless you can't count ;)

So that 'default' keyword probably will never show.

Israel

jtara




msg:1146968
 5:53 am on Apr 1, 2006 (gmt 0)

the syntax necessary to indicate that is {keyword:We Sell Widgets} - there you've used the 25 postions available on that first line.

That's not true.

The default keyword can be up to 25 characters for the first line, 35 for subsequent lines. The UI should allow you to enter a default keyword which is the full length of the line. (So, including the additional syntax, it will be more than 25 characters.)

There might be problems if you have Javascript turned off (is it even possible to use the Adwords UI with Javascript turned off?) of if using an incompatible browser or Javascript implementation. You'll also have problems if you forget the opening bracket or the syntax is otherwise incorrect.

Alex_Miles




msg:1146969
 6:10 am on Apr 1, 2006 (gmt 0)

I found a dynamic keyword insertion bug. Perhaps it is related.

When you use a question mark at the end of the line, outside the brackets, and this question mark puts you right on the character limit, the add will accept the data but you will get a little box telling you you have too many characters.

No matter how you count it you haven't too many characters, but Adwords thinks you have.

I keep mentioning this bug in the exception request box, but it keeps appearing. My exception requests are granted.

I've not told support about the bug. It takes five weeks of sustained effort to get one simple question answered. Lifes too short to be wading through cut and pastes for five weeks, for free.

purpleC




msg:1146970
 10:50 am on Apr 3, 2006 (gmt 0)

Very helpful exaplanation Israel... thanks

xor0




msg:1146971
 7:48 am on Apr 5, 2006 (gmt 0)

The dynamic keyword insertion isn't broken. Its just that keywords now need to be reviewed before they can be inserted. Check again in a few days and they'll be in. Probably they started reviewing cos people were using it to get around trademark blocks in ad text...

jtara




msg:1146972
 5:03 pm on Apr 5, 2006 (gmt 0)

Probably they started reviewing cos people were using it to get around trademark blocks in ad text

So, Google finally caught this.

I noticed this (innocently) a while back.

I have some generic ads with keywords that identify specific products. When a product performs well, then I write a specific ad for that product.

I noticed that sometimes writing a specific ad for a product generated a trademark warning and I had to submit an exception request. But the generic ad had previously been running, WITH the trademarked term.

I had no idea that I was using a trademarked term in the keywords, since Google didn't check.

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