I have campaigns that are running at or near the daily limit, but the "Recalculate Recommended Budget" tool says that my budget is OK. I find that hard to believe. Is there a way to figure out what my budget should be if I wanted to make sure that my ads were never limited?
Msg#: 7752 posted 10:19 pm on Mar 17, 2006 (gmt 0)
Raise your budgets dramatically for one day and test it.
I would test it by increasing your daily budget by 5x (as long as you don't have the ad optimiser on)
To the above advice I'd add this: never raise your daily budget higher than you are comfortable with paying, especially if your product or service is the sort of thing that might get unexpected and sudden media attention.
I'm reminded of the advertisers who advertised DeLorean parts, and who saw really substantial spikes with 'Back to the Future' appeared on TV. Please at least keep this advice in the back of your mind when raising your daily budget by large amounts. ;)