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Is my budget limiting my impressions and clicks
Not sure how to tell...
travisk




msg:1124002
 6:20 pm on Mar 16, 2006 (gmt 0)

I have campaigns that are running at or near the daily limit, but the "Recalculate Recommended Budget" tool says that my budget is OK. I find that hard to believe. Is there a way to figure out what my budget should be if I wanted to make sure that my ads were never limited?

 

poster_boy




msg:1124003
 6:22 pm on Mar 16, 2006 (gmt 0)

Raise your budgets dramatically for one day and test it.

inbound




msg:1124004
 1:25 pm on Mar 17, 2006 (gmt 0)

The algo for calculating how often to serve adverts to stay within a budget is flaky at least.

We have tested it on several campaigns and found it to restrict advert delivery at hugely different multiples of actual spend.

We have one campaign set to 20 times the daily spend yet others set at just double.

I would test it by increasing your daily budget by 5x (as long as you don't have the ad optimiser on)

AdWordsAdvisor




msg:1124005
 10:19 pm on Mar 17, 2006 (gmt 0)

Raise your budgets dramatically for one day and test it.

I would test it by increasing your daily budget by 5x (as long as you don't have the ad optimiser on)

To the above advice I'd add this: never raise your daily budget higher than you are comfortable with paying, especially if your product or service is the sort of thing that might get unexpected and sudden media attention.

I'm reminded of the advertisers who advertised DeLorean parts, and who saw really substantial spikes with 'Back to the Future' appeared on TV. Please at least keep this advice in the back of your mind when raising your daily budget by large amounts. ;)

AWA

venrooy




msg:1124006
 10:44 pm on Mar 17, 2006 (gmt 0)

The algo for calculating how often to serve adverts to stay within a budget is flaky at least

That is true! Why is that? I have some of my campaigns set to rediculous amounts just to keep them running. If any of these actually hit the limit, I'd be in big trouble.

jtara




msg:1124007
 11:38 pm on Mar 17, 2006 (gmt 0)

I'm reminded of the advertisers who advertised DeLorean parts, and who saw really substantial spikes with 'Back to the Future' appeared on TV.

Guess the advertiser didn't make it clear that they weren't selling flux capacitors. ;)

ikkyu




msg:1124008
 12:27 am on Mar 18, 2006 (gmt 0)


Guess the advertiser didn't make it clear that they weren't selling flux capacitors. ;)

It was his own fault if he didn't list it as a negative keyword:)

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