I am running a complex adwords for a client and have an interesting situation where I need to study the behavior of adwords visitor.
My precise question is –
If I am showing multiple listing of my few websites for the same keyword, "What do you think are the chances of same person hitting my more than one site after clicking on one adv and then coming back to google to see the second adv. which ofcourse I would not like to have then click in ideal situation"..How many people do come back to the search results page after clicking on an adv. on google?
Also, another question I have is -
I have 4 websites that are on similar topics (different offerings though) and have lot of keywords that are in common.
Is it possible that having multiple campaigns can entitle mwe to show ads for all those sites together with same keyword..any idea?