homepage Welcome to WebmasterWorld Guest from 54.196.24.103
register, free tools, login, search, subscribe, help, library, announcements, recent posts, open posts,
Subscribe to WebmasterWorld
Visit PubCon.com
Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

    
New Feature: AdWords site demographics
poster_boy




msg:1116849
 10:36 pm on Mar 8, 2006 (gmt 0)

Message just appeared in my Account:

New! AdWords site demographics.

Want to reach 18-24 year-olds, or women with children? Site tool demographics match your ad with your audience. Available now for campaigns targeting the United States.

Learn more Dismiss this message

Looks like MSN's targeting lead is shrinking already...

 

ryan26




msg:1116850
 11:14 pm on Mar 8, 2006 (gmt 0)

More here:

https://adwords.google.com/support/bin/answer.py?answer=33743&hl=en_US

eWhisper




msg:1116851
 11:54 pm on Mar 8, 2006 (gmt 0)

It's only part of site targeting. If it were part of PPC targeting, then it would really get interesting.

The demographic website data used by AdWords comes from comScore Networks, the respected marketing information provider. At this time, AdWords has demographic information on users from the United States only. For this reason, demographic site selection is available only for campaigns which geo-target users in the United States. If your campaign doesn't geo-target the United States, you will not see the demographic option on the site tool.

Based on comScore data - not Google data.
US based only.
[adwords.google.com...]

Zygoot




msg:1116852
 1:03 am on Mar 9, 2006 (gmt 0)

Looks like MSN's targeting lead is shrinking already...

Not really, MSN's targeting is based on data entered by the user while Google is just guessing.

TRex




msg:1116853
 10:51 pm on Mar 20, 2006 (gmt 0)

MSN still has the one-up on Google with their demographic site targeting as well b/c Google only does this for American sites.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About
© Webmaster World 1996-2014 all rights reserved