homepage Welcome to WebmasterWorld Guest from 54.205.207.53
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

    
New Feature: AdWords site demographics
poster_boy

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 7676 posted 10:36 pm on Mar 8, 2006 (gmt 0)

Message just appeared in my Account:

New! AdWords site demographics.

Want to reach 18-24 year-olds, or women with children? Site tool demographics match your ad with your audience. Available now for campaigns targeting the United States.

Learn more Dismiss this message

Looks like MSN's targeting lead is shrinking already...

 

ryan26

10+ Year Member



 
Msg#: 7676 posted 11:14 pm on Mar 8, 2006 (gmt 0)

More here:

https://adwords.google.com/support/bin/answer.py?answer=33743&hl=en_US

eWhisper

WebmasterWorld Administrator ewhisper us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 7676 posted 11:54 pm on Mar 8, 2006 (gmt 0)

It's only part of site targeting. If it were part of PPC targeting, then it would really get interesting.

The demographic website data used by AdWords comes from comScore Networks, the respected marketing information provider. At this time, AdWords has demographic information on users from the United States only. For this reason, demographic site selection is available only for campaigns which geo-target users in the United States. If your campaign doesn't geo-target the United States, you will not see the demographic option on the site tool.

Based on comScore data - not Google data.
US based only.
[adwords.google.com...]

Zygoot

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 7676 posted 1:03 am on Mar 9, 2006 (gmt 0)

Looks like MSN's targeting lead is shrinking already...

Not really, MSN's targeting is based on data entered by the user while Google is just guessing.

TRex

5+ Year Member



 
Msg#: 7676 posted 10:51 pm on Mar 20, 2006 (gmt 0)

MSN still has the one-up on Google with their demographic site targeting as well b/c Google only does this for American sites.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved