For 14 months I have plugged away on adwords.
My site (ecommerce) is only 14 months old, so in the beginning - every sale could be attributed to adwords.
The conversion cost was approx 4% of turnover. Now the site is ranking, (and i am not the best at implementing coversion tracking) i thought maybe i should use a professional to manage the adword campaign.
Since hiring a so called pro, sales have fallen.
Every week i receive a progress report, and the thing that stands out - is the ctr. Whilst managing my own campaign the ctr was 9.5%, it is now 1.8%
I am seeing click through phrases in the stats like... small thin blue widgets - even though i only sell fat red widgets
Basically, the reason for this post is - can anyone point me to a brilliant alround thread on the basics of adwords? cos it looks as though (as usual) if you want anything doing right, do it yourself
Cheers
Mark
