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Adwords help please
Wasted money on professional service
burcot

5+ Year Member



 
Msg#: 7594 posted 11:04 pm on Feb 26, 2006 (gmt 0)

For 14 months I have plugged away on adwords.
My site (ecommerce) is only 14 months old, so in the beginning - every sale could be attributed to adwords.
The conversion cost was approx 4% of turnover.

Now the site is ranking, (and i am not the best at implementing coversion tracking) i thought maybe i should use a professional to manage the adword campaign.

Since hiring a so called pro, sales have fallen.
Every week i receive a progress report, and the thing that stands out - is the ctr. Whilst managing my own campaign the ctr was 9.5%, it is now 1.8%

I am seeing click through phrases in the stats like... small thin blue widgets - even though i only sell fat red widgets

Basically, the reason for this post is - can anyone point me to a brilliant alround thread on the basics of adwords? cos it looks as though (as usual) if you want anything doing right, do it yourself

Cheers

Mark

 

macker123

10+ Year Member



 
Msg#: 7594 posted 11:13 pm on Feb 26, 2006 (gmt 0)

I would HIGHLY recommend you pay some money and buy one of the Adwords eBooks out there. There are a couple that are brilliant that will help you know how to do this properly and a few tips that most people do not know about. I have read many books and they are brilliant.

[edited by: eWhisper at 2:06 pm (utc) on Feb. 27, 2006]
[edit reason] Please no specifics. [/edit]

eWhisper

WebmasterWorld Administrator ewhisper us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 7594 posted 8:04 pm on Feb 27, 2006 (gmt 0)

[webmasterworld.com...]

That's a good thread to start.

There's also the AdWords Library:
[webmasterworld.com...]
that has the best of the best threads in it.

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