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tracking campaign and ad group and keyword
AffiliateDreamer




msg:1159091
 5:19 pm on Feb 25, 2006 (gmt 0)

Hi,

I want to track the campaign, ad group and keyword that was clicked on my adwords.

My target url is:

http://www.example.com/ppc.html?campaign=XXXX&adgroup=YYYY&keyword=ZZZZ

From what I read somewhere I can use {keyword} in my target URL and the adwords engine will replace it with the appriopriate keyword.

what about campaign and adgroup?

 

gopi




msg:1159092
 5:33 pm on Feb 26, 2006 (gmt 0)

There is currently no dynamic tag to insert campaign/adgroup name...Why dont you just hardcode it in the url of the ad itself?

poster_boy




msg:1159093
 6:08 pm on Feb 26, 2006 (gmt 0)

Important note: You can use {Keyword} within the ad group's default URL, but not if your URLs are unique per keyword (if each keyword goes to a different destination).

But - as Gopi said, it is pretty easy to hardcode all the variables you mentioned in the URL.

Good luck.

AffiliateDreamer




msg:1159094
 2:25 am on Feb 27, 2006 (gmt 0)

Yeah I could do that I know, I just wanted to know all the possible {} available..

thanks.

eWhisper




msg:1159095
 8:10 pm on Feb 27, 2006 (gmt 0)

Determines content vs search:
{ifContent:Content}{ifSearch:Search}
the :content and :search can be changed to fit your system.

{keyword} -- inserts keywords

{creative} -- inserts the ad id

{placement} -- inserts the referring webstie for site targeting campaigns

For use of Google Analytics, here's one of my typical URL strings:
http://www.example.com/?utm_source=AdWords&utm_medium=PPC&utm_term={keyword}&utm_content={creative}utm_campaign=AdGroup&Network={ifContent:Content}{ifSearch:Search}&SiteTarget={placement}

roitracker




msg:1159096
 11:33 pm on Feb 27, 2006 (gmt 0)

eWhisper, how do you distinguish between "Google Search" & the "Search Network"?

eWhisper




msg:1159097
 1:49 pm on Feb 28, 2006 (gmt 0)

Google search only comes from Google.com, so you can parse out everything from the ifSearch variable above to Google.com and non Google.com.

Every other site (including Google Local, Froogle, etc) that passes the search parameter is part of the search network.

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