I'm thinking about the possibility of creating landing pages which are not linked to the main navigation of my website. The intention of these pages is to create more related content for certain searches and as a consequence hopefully leading to more conversions.
I can't really find a lot of information on people's opinions on this method, so I was just wondering whether people did this and what they think about it.
i don't think there is a need to stop the SE's from indexing these pages. as long as the content is good would it not add value to your site? i can see it creating more fresh pages which, in my opinion is a good thing.
it is a good idea as you can create very specific pages relevant to the search term that you are targetting.
I do this for landing pages that are not related to the rest of the site. They're affiliate landing pages for a new niche I might be exploring, that might eventually break out into its own site. I don't link to them from the navigation system for the rest of my site, but let them gather just AdWords traffic. When I get enough data to show conversions and ROI, then I can decide whether this is a niche I want to explore further or look for a different one.
that's a good question. on one hand, you want the user be as concentrated on buying the good you advertise and prefer that they did not surf but just buy. on the other hand, it may be good if you added some onfo about your website to gain visitors' confidence that they are buying from a good place. i am just preparing to proper tests of landing pages and one of the options will be trying isolated landing pages with a link to propaganda page informing who we are but nothing else.
I suppose one of the questions I have is how you folks go about pulling up the page.
Let's say there's the simple static version where you have already created these new phyical landing pages - the landing pages are static html files. You merely link your adword ad to the url of that page.
Then there's the dynamic method which I'm looking at. I type certain variables into the url of the adwords ad. The user clicks on the ad and my script on my website will then take the variable/s and ascertain which version of the page should be delivered. It then delivers the page based on the subject of the ad/keyword. Is this the best way to go about it?