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Google's new review everything policy is ruining their testability.

 3:27 pm on Feb 15, 2006 (gmt 0)

I don't know if it's just my accounts, but I can't make any instant chages like I did in the past. Now any changes I make take nearly a week to be put into play. This ruins - or atleast greatly dampens - my ability to do any A-B testing. This is one of the main factors that set them apart from the rest. I hope they realize this and try hard to maintain.



 3:31 pm on Feb 15, 2006 (gmt 0)

Sounds like Overture :-)


 3:31 pm on Feb 15, 2006 (gmt 0)

I have noticed that some of my campaigns have dropped in performance since ive made some changes to cpc, the title and adding more keywords.
Are these the sort of changes you refer to that can cause google to review a campaign?


 5:16 pm on Feb 15, 2006 (gmt 0)

Every night one of my adgroup's goes disapproved for no reason whatsoever.

I get an email and it's a load of nonsense. Even the support guys and my rep agree....

They need to fix it because it's starting to get like Overture.

Calc Richmond

 5:57 pm on Feb 15, 2006 (gmt 0)

It's true - even taking out good performing keywords out of an existing ad group into a new one seems to royally go wrong and now these keywords are doing nothing...


 6:05 pm on Feb 15, 2006 (gmt 0)

my "valentine campaign" wasn't fully approved on time :(


 6:26 pm on Feb 15, 2006 (gmt 0)

I've also experienced LOTS of AdWords problems. One area in particular seems to be messed up and that's the Active / Inactive (pay us more) status.

It used to be that if a keyword didn't perform, the keyword would be disabled. Then they changed policy saying that you could use under-performing key-words, but you'd have to pay more (which was fine with me). Lately I've heard that they had implemented a performance measure on the landing page and its "fit" with the Ad you were placing.. ie, if you were advertising for plump cherries and the landing page was plugging hairy bearries, they'd charge you more (which again, is reasonable).

But, did you know there's a time penalty (I was told 90 days) so that if you don't receive sufficient impressions, the keyword will be "disabled", even tho it shows "active".

Also, I was told new keywords were reviewed and that upset me becaused I moved one keyword from one campaign to another and they considered that a new keyword.

Does GA publish an accurate/comprehensive document on the current procedures?

Does GA treat the "big" guys better than the "little" guys? I know the "big" guys get their own rep. Being a "little" guy, I often get offended by seeing the "big" guy getting coverage for key words that GA won't let me use, even tho I'm willing to pay for it.

Maybe I should be selling sour grapes instead of plump cherries!


 6:47 pm on Feb 15, 2006 (gmt 0)

I recently started another adwords account because I had reached the 25 campaign limit. On my old (very established) account, listings/changes tend to go through immediately (when they don't go through instantly, it is usually obvious why, such as a certain word in the ad is obviously tripping some kind of filter--in these cases I have noticed that it is taking much longer than it used to to get approval--used to happen in 24-48 hours usually, now takes about a week).

I set up my first campaign in my new account 6 days ago--the ads are not running yet. Too bad I can't pass along some of the seniority to my new account (the accounts are linked under a main login)


 6:52 pm on Feb 15, 2006 (gmt 0)

Changes to my long-established account ads go through almost immediately. It must be new accounts that need manual review.


 6:57 pm on Feb 15, 2006 (gmt 0)

I've had GA for 3 years and am running into the delays(problems) described in my earlier post.

Maybe you need to be a 5 or 7 year veteran?


 7:16 pm on Feb 15, 2006 (gmt 0)

I don't see this. I made a minor wording change in my ad text and within a few minutes it was updated in Google. It is out of AOL like it always is but changed in Google. Lets not start a panic. Google has not made any changes on their site [adwords.google.com].

Why can't I see my ad?

Check back later.
Although in most cases your ad is up and running almost immediately after activating your account, sometimes there is a server upload delay and it takes more than a few minutes for your ads to start running. If you still cannot see your ad after an hour and you've checked all of the possibilities below, please contact us to let us know.

This may just be server problems.


 7:17 pm on Feb 15, 2006 (gmt 0)

The one time I tried to start using Adwords I gave up after a week because every change I made resulted in my account going under review - it was too frustrating.


 7:24 pm on Feb 15, 2006 (gmt 0)


You should only have to put in a request with Google AdWords to increase your total campaign allotment.


 9:00 pm on Feb 15, 2006 (gmt 0)

I have seen similar immediate updates in ad text changes.. but did you know that updated ad text can show, but your ad visibility is (might be) shown less frequently until reviewed?

You seem to come across as not having ANY problems with GA. Your comment "Google has not made any changes on their site." is just not correct from what I have gone thru and experienced. THINGS ARE/HAVE BEEN CHANGED!

I just tried to get a keyword to show (actually a phrase like cherry pit juice . Now, you'd think it would show up within a minute or so(last year. say May/June adding a new keyword or phrase as broad match) right away. Now it doesn't. I've checked for negative key words and use of the pharse in other campaigns, so that's not the problem.

Yet, I can try another key word combination and it shows up right away. There's something quite squirly about how new key words are added. I think there are a LOT of things that go on that we don't know about.

I'd welcome someone from G to address these questions rather than have us speculate as to what's going on.



 11:12 pm on Feb 15, 2006 (gmt 0)

this morning i have created a new add with a lot of keywords and it was approved in a few hours, this was very strange, usually they spend more than 3 days to approve new ads

by the way, I only publish in Spanish market


 2:12 am on Feb 16, 2006 (gmt 0)

What I said is they have not made any changes to the documentation. They may be taking a while to get things approved for some people. This may be a sign that they are using their resources for a Big Daddy rollout. G only has so much computing power and sometimes they move the priorities around. They may also have started approving things manually in certain areas. They must be doing something or yall would not be seeing it. We need to have more people with differnt types of accounts (new,old,big little) and differnt types of kw areas test it out to know for sure what is actually going on.


 3:21 am on Feb 16, 2006 (gmt 0)

Just speculation on my part, but I wonder if this might be a policy change or experiment to combat credit card fraud?

Put new accounts on a very short leash. Require everything to be approved for the first xx days. Perhaps 1.x typical credit card billing periods.

Established accounts don't need to be on the short leash, once they have gone through 1-2 credit card billing periods without a charge-back.

If credit card fraud is becoming a significant issue for Google, I'd expect them to play it close to the chest, and not say a lot, if anything, about this.

There are certain things they can look for in a new account that might suggest credit card fraud. Some can be automated, but an eagle-eye would help too.

This would also discourage many of the "dirty tricks" that can only be practically done using stolen credit card information. For example, massive double/triple/quadruple/etc. bidding. The delays take a lot of the incentive out of this. These scams depend on being able to get a large number of clicks in a short period of time.


 3:30 am on Feb 16, 2006 (gmt 0)

"These scams depend on being able to get a large number of clicks in a short period of time."

A lot of sellers depend on that as well, not just the scammers - It's what made Google the Giant it is today. They will hopefully find a better way to combat it, if that is what they are doing. Wihout their quick flexibility, they just become another search engine.


 6:50 am on Feb 16, 2006 (gmt 0)

But, did you know there's a time penalty (I was told 90 days) so that if you don't receive sufficient impressions, the keyword will be "disabled", even tho it shows "active".


Yes I've noticed that too. That would be a fine thing for my purposes since they obviously aren't working well. However I wish they'd mark them somehow.

Without keeping even more elaborate records than I care to, I have no way of knowing which keywords have only been out there a day vs. which were there over 90 days. Doing it Adgroup by Adgroup is tedious.

In the "Disabled" days, I didn't fret. I just deleted them and moved on. Made for a much cleaner account since I maintain a lot of Adgroups.

FWIW, I'm a 3 year advertiser and am making changes as we speak. I spot checked a changed ad and a new keyword from different Adgroups and both were in action (on Google only of course) within 5 minutes.

I'm not a "big boy" either.



 3:45 pm on Feb 16, 2006 (gmt 0)

Btw: Overture has become really fast and hassle free! I had my share of trouble with them [webmasterworld.com] but they made a 180 degree change. I'm going to do some campaign work in AdWords now - hope I can't confirm your problems...


 4:24 pm on Feb 16, 2006 (gmt 0)

New campaign was up within minutes.


 7:06 pm on Feb 16, 2006 (gmt 0)

pmkpmk, did you already have an established Adwords account, or did you just set one up from scratch? And if you just set one up, were you previously an Adwords customer?


 8:25 pm on Feb 16, 2006 (gmt 0)

3 year old account


 2:53 am on Feb 18, 2006 (gmt 0)

If you have an account that has been around for a while, call up your rep and request to participate in the beta program for the Adwords Editor. Basically, its a download that allows you to change and edit your existing campaigns, add keywords etc locally, and then "push" the changes back up to Adsense automatically, without them going through the review process. It has a few bugs, but overall its alot faster than waiting for a Google employee to do the review and approve your changes.


 3:45 am on Feb 18, 2006 (gmt 0)

I have editor - but I haven't been using it much. I'll have to test it out and see if what you say is true.



 8:14 pm on Feb 18, 2006 (gmt 0)

I couldn't wait to get it. However, the first thing it does on its own is to download your entire account, including deleted campaigns, etc.

It consistently locked up on my older PC (800 MHZ) after 39/51 campaigns. I've only got 16 campaigns running, the rest represent ancient history, long ago deleted.

I'll try it on a faster PC and see what happens.

It would be nice if I could pick the campaigns to download.



 8:43 pm on Feb 18, 2006 (gmt 0)

I have just started up a google ads campaign for a new company. I was expecting the ads to be up in minutes as stated on google site - it's quite frustrating to have to wait as this is our only source of business so although the site has been available for several days we haven't had any orders.

The ads were set up at about 12 noon wednesday GMT time, I contacted them about the same time on thursday asking why the ads werent up, and so far havent received a response or any ad impressions.


 12:40 am on Feb 24, 2006 (gmt 0)

Just opened my first account and my ads were running within minutes. Might be sector related?


 8:38 pm on Feb 24, 2006 (gmt 0)

I am also seeing huge delay times now. It's killin me.

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