If there are pop-ups on the landing page your campaign will not work.
When you say it will not work do you mean it is not allowed or it will perform badly?
YOur ads that lead to pages with pop-ups will be declined upon review. Of course, if you will be lucky enough to get a review, because my ads are waiting to be approved (and not running all this time) for several weeks already. Hope you'll be more lucky
Thanks guys this helps alot.
Add to that having pop-ups that appear when a visitor closes a browser while on your site will also disable ads.
Munster, a good place to look for formal answers to questions relating to AdWords guidelines is the Editorial Guidelines page, which you'll find right here:
Quoting from that doc, on the subject of pop-ups:
|No Pop-ups |
We do not allow links to landing pages that generate pop-ups when users enter or leave your landing page. We consider a pop-up to be any window, regardless of content, that opens in addition to the original window.
Are your popups for additional information about your site, like a newsletter or something? Or is it advertising?
Do you think people visiting your page would benefit from these popups?
IMO, advertising popups are annoying and cheapen a site. I am sick of seeing advertising for baby back ribs, and online degrees. I mean REALLY!
The website is a major houshold brand and the popups on the landing page are for a new model which is about to be launched, although I dont like popups I'd have to say the content is of very high intrest to the website users.
The fact is, I think about 80% of all users have popups blocked - and going up, I suspect. Since most of the major players such as Earthlink, AOL, etc advertise how their software blocks popups, I suspect that good info or not, popups are going the way of the Dodo.
Besides, if I see a competitor with popups and Google ads, I report them :)
Just an aside and a bit off topic, but this was funny - Went to some blog site a couple days ago that was filled on all 4 sides with Google ads.
And the main editorial up at that time was about how greedy Google was.. (and btw, yes it also had popups).