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Google & MapQuest form keyword deal
MapQuest Visitors requesting maps etc now see targeted offers
rbester




msg:1156239
 7:37 pm on Jun 23, 2003 (gmt 0)

In a new deal Google provides keyword ads to Mapquest.

Visitors to MapQuest requesting maps or driving directions now see offers for further information in six categories, such as hotels, resorts and real estate. Each category links to a page of eight paid listings from Google's AdWords program.

...more in this article:
[internetnews.com...]

 

jeremy goodrich




msg:1156240
 7:42 pm on Jun 23, 2003 (gmt 0)

Here is a link to the Google Press Release [google.com]

Robert Charlton




msg:1156241
 7:15 am on Jul 16, 2003 (gmt 0)

A client reports he's starting to notice "quite a few daily referrals from MapQuest." Too soon to say whether these are converting. He is tracking it.

Visitors... now see offers for further information in six categories, such as hotels, resorts and real estate...

Anyone know what those six categories are? We're trying to figure out what searches trigger the referrals.

rbester




msg:1156242
 4:37 pm on Jul 23, 2003 (gmt 0)

Google provides ads to Weather.com also:
[internetnews.com...]

The Weather.com deal is similar to a partnerships Google has signed with AOL-owned MapQuest and Switchboard. Mapquest returns listings using Google's AdWords, matching up the city searched with one of six category keywords like hotels and real estate. Switchboard, an online directory, uses AdSense to match paid listing with local content.

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