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Trademarked terms in ads
are the small players getting screwed?

10+ Year Member

Msg#: 7450 posted 3:52 am on Feb 3, 2006 (gmt 0)

I recently had an ad disapproved because it had a term in it classified as a trademarked term. I applied for an exception and received the following response, summarized:

We are unable to grant the exception requests listed below...your ad or keyword is no longer active...I've included your original message to us directly below each policy violation.

Trademarked Term: widgets
Your explanation: Upon searching for "blue widgets", I find there are 6 other Adwords advertisers on page 1 all selling blue widgets using the word "widgets". I'm assuming this ad kicked out by mistake and that "widgets" is not really a trademarked term.

What am I missing here? Why is it OK for some but not all?

[edited by: mona at 11:24 pm (utc) on Mar. 7, 2006]
[edit reason] no emails excerpts, please -thx! [/edit]


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