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Split test bid price? Optimize bid price?

10+ Year Member

Msg#: 7425 posted 2:33 am on Jan 31, 2006 (gmt 0)

Is there any way to split test a bid price? We have quite a large budget and we have madly optimized ad text, display urls, landing pages etc etc, but it seems the bid prices really need to be optimized to figure the perfect ratio.

Sure you can split test by the day by changing the bid price, but that is not a true split test as other variables come into play.

How do you guys do your optimizing for bid prices to get that perfect ratio?


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