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Google Adwords Editor
Google Adwords Editor

 1:16 pm on Jan 25, 2006 (gmt 0)


Has anyone checked out the latest adwords editor by G. [services.google.com...]

Please let me know if anyone is ready to share the invitation code.



 1:24 pm on Jan 25, 2006 (gmt 0)

Nice find, and welcome to WebmasterWorld!

If this tool does what it looks like it does, it would come in extremely handy. I just emailed my AdWords contact and see if I can get in.


 10:15 pm on Jan 25, 2006 (gmt 0)

It seems really powerful with my limited testing.

It has a very nice search feature, the ability to upload keywords, ad text and campaigns.

Have not looked at any of the reporting yet.

My overall impression that once you get past the initial slowness of importing your account, it is extremely fast at will be very helpful when trying to clean up accounts. The other nice feature is you can sync your current settings, work on them offline and post them later.


 10:17 pm on Jan 25, 2006 (gmt 0)


(Just finished the second day of restructuring campaigns)


 10:29 pm on Jan 25, 2006 (gmt 0)

Should be an awesome new tool! Just the ability to upload campaigns (if ya don't have a rep) will save so much time.


 10:48 pm on Jan 25, 2006 (gmt 0)

ugh - windows only.


 11:05 pm on Jan 25, 2006 (gmt 0)

Very cool. Any chance of getting a login?


 11:29 pm on Jan 25, 2006 (gmt 0)

I'm having trouble downloading AdWords Editor. What should I do?

AdWords Editor currently is available only to a limited number of advertisers. If we invited you to try AdWords Editor and you're having trouble downloading the application, please contact us.

If you aren't a beta participant, please be assured that we're working to release AdWords Editor to a larger number of advertisers in the near future. Please feel free to let us know if you'd like to be involved in the future.


 11:33 pm on Jan 25, 2006 (gmt 0)

>> Just the ability to upload campaigns (if ya don't have a rep) will save so much time

Skibum, In my limited testing it seems you can just bulk upload keywords and ad text...still have to manually add adgroups and campaigns.


 11:56 pm on Jan 25, 2006 (gmt 0)

Is it fairly easy to add url / text / keyword combinations?


 11:57 pm on Jan 25, 2006 (gmt 0)

Thanks for that info pageoneresults. By the way, for those looking for the full-on FAQ, it's here:


And you can express your interest in having access here:


Glad to see the comments so far, including some nice ones. I suspect the teams involved with AdWords Editor will be reading this thread at least a time or two during the coming days, so you have their ear. ;)



 12:24 am on Jan 26, 2006 (gmt 0)

Thanks AWA. I've put in my request for access already. The thing I've always found very slow with Adwords is where a large number of different target URLs are involved - I've applied for the API key to try to automate this but that's not arrived yet. Hopefully the Adwords Editor will be a quick way around this!


 12:34 am on Jan 26, 2006 (gmt 0)

FYI - also discussed here:


 1:22 am on Jan 26, 2006 (gmt 0)

Just got this of the support team, looks like they are not accepting any new participants...

Thank you for your interest in AdWords Editor. Currently, this product is only available as a limited release test to a small number of advertisers. Unfortunately, we're unable to accept additional participants at this time. However, should the need arise for more AdWords Editor beta participants, we will be in touch.



 3:11 am on Jan 26, 2006 (gmt 0)

Ok - seems I can reply :)

There is a new version available. So, if you're using the beta, make sure you've downloaded the latest version - think it came out yesterday or today.

1. Speed!
The ability to manage campaign changes at desktop speed rather than web speed is amazing.

2. Campaign/AdGroup Creation
The ability to add several ads and keywords at once (same format as the bulk upload, if you don't add columns it parses out the info appropriately) is great.

3. Upload on your schedule
Done with your changes? Then upload everything and take a break while it's happening. It is similar to the API in that it might take a few minutes for the campaign to appear.

4. Search
The fact that search is segmented by ads, keywords, adgroups, or campaigns is great. It's also a better search than the account search as it only brings back matches which contain all the words in a search and not every match (i.e. a search for 'boston ads' in the MCC brings back anything that matches Boston OR ads - this program only brings back 'phrase matches' for 'boston ads').

Upgrades I'd like to See:
The ability to pull the info from the program into a spreadsheet (like the bulk outpost function).

Ability to edit all ads/keywords in a campaign at once. (i.e. when you click on 'add multiple keywords' or 'add multiple ads' you're presented with a tab seperated box - let us edit here as well).

Easier notification when something won't be uploaded. If there is an error, sometimes I have to fish around for the error to correct it.

More resizing ability (i.e. I'd rather see most of the screen as the ad text when editing ads, and not have so much screen space taken up by the 'color key').

Ability to add IP targeting to a campaign.

Ability to post a campaign at a future date.

Ability to link it to an MCC and pseparatedull any account without adding all the accounts and passwords (just require a password to open the program - same as accessing the MCC).

Custom date range for viewing stats.

Most common errors I've encountered (which is me missing a field - and relates to a feature above):
1. Forgot to add max CPC to an adgroup
2. Too many characters in an ad
3. Forgot to add daily budget to a campaign

I'm sure there's more - it's a very handy little program.

[edited by: eWhisper at 8:21 am (utc) on Jan. 26, 2006]


 6:58 am on Jan 26, 2006 (gmt 0)

Ability to link it to an MCC and pseparatedull any account without adding all the accounts and passwords (just require a password to open the program - same as accessing the MCC).

Are you saying you would like to be able to login to an MCC vs logging in to individual accounts? If so the version that I am running lets me use my master MCC and go to any account below it, even if they had numerous tiered MCC's within it.


 7:56 am on Jan 26, 2006 (gmt 0)

My rep (Dublin based) emailed me and said they don't accept new applicants right now :-(


 8:20 am on Jan 26, 2006 (gmt 0)

It would help if I could spell - right, George?

I'd like to be able to input a single password/MCC into the program and then pull all the sub accounts & sub MCCs from that one login. Currently, if I download a new account I have to re-enter the password again.

Maybe the functionality is there and I'm just missing the proper input.

Are you just entering your MCC and all the sub accounts show up (which I've not tried with the latest release)?


 3:03 pm on Jan 26, 2006 (gmt 0)

Are you just entering your MCC and all the sub accounts show up (which I've not tried with the latest release)?

Exactly. I think we have 40 odd accounts divided into 4 main MCC's and the main 4 are there when I log in to the master MCC. Then I can naviagte to any sub account within any of the other MCC's w/out putting any usernames or passwords in.

One thing that would be nice would be the ability to create a new account.

Also I am with Gopi, and would love to see a feature that lets me bulk upload campaigns, just like the bulk sheet I send to my rep now. If there is a way to do this, I could not figure it out.


 4:16 pm on Jan 26, 2006 (gmt 0)

I just got a support email saying it's only available in the US for now.


 5:09 pm on Jan 26, 2006 (gmt 0)

Ahh, I see the MCC functionality now - very nice.

I also like the fact you can bulk download from the account.

The very first suggestion I sent to G about this editor was a bulk import function - I totally agree with that suggestion.


 5:10 pm on Jan 26, 2006 (gmt 0)

Got declined via the request form too. Makes two "Thanks, no-thanks" - I'm done for the day :-(


 12:40 am on Jan 27, 2006 (gmt 0)

I'm with Chico_Loco ... Windows 2k & XP only? What a way to start! It's going to be a hassle for them to port it over to other OSs if they are starting from Windows. Better to start with a broader, less-restrictive environment and then modify stuff for Win.


 5:37 am on Jan 27, 2006 (gmt 0)

I'll be passing on all of your AdWords Editor feedback in tonight's Advertiser Feedback Report - so many thanks!



 2:02 am on Jan 31, 2006 (gmt 0)

Google API calls should also work with this. Like we just change API url to our localhost and voila. (If they can't do that, then they must allow the Adwords Editor to handle scripts so that bulk change that can be done thru API can be done in it too.) Letting API calls work on the Adwords Editor gives us these benefits:

1. Scripts/Codes/Programs that were built for API can be still used with minor modifications.

2. No more API quota! I don't know about you guys, but I used up my entire API quota this January in only three days.

Umm those are the only ones on top of my head right now. FOr me, the most important thing is the API quota, I guess.


 5:47 pm on Feb 2, 2006 (gmt 0)

I played around with this today and I am not that impressed. Until I get a way to bulk upload both adgroups and their KWs together, these sort of things just won't help speed things up.

I don't know why they don't have a bulk adgroups feature anywhere (maybe with the API but I just havn't had time). It is almost like they are begging for people to create crappy ads with thousands of keywords attached.

I will say one thing. G has now given me the ability to work while on long car trips and on vacation. Something I am not quite sure I needed. ;)


 7:39 pm on Feb 2, 2006 (gmt 0)

I will say one thing. G has now given me the ability to work while on long car trips and on vacation. Something I am not quite sure I needed. ;)

I'll pass that on the team, hannamyluv. Maybe we can find a way for you to schedule shutting off AdWords Editor access. ;)

By the way, I'll soon be forwarding all new feedback since last week, in the Advertiser Feedback report that goes out each Thursday night.

We'd love to hear your /criticisms/comments/praise. So have at it.



 7:45 pm on Feb 2, 2006 (gmt 0)

After removing the columns that I did not need I found that if you stretch out the column headers from left to right to read what they say and make them wide enough to see the data below them, the ones to the far right begin to compress and cannot be read. Why not just have a horizontal scroll bar so they all can be read?


 8:58 pm on Feb 2, 2006 (gmt 0)

I would also like the horizontal scroll bar if possible, ran into an issue yesterday where that could have helped.

I am still trying to figure out what functionality I would like out of this, but one thing I was working on today involves creating new ad copy. I would like to take everything I have in an account now, and copy it, but keep the original, then make changes to new copy, and post them as new, so I now have my old and my new.

The other thing that would be nice, would somehow allow you to copy whatever screen you were on (think alt+a , ctrl+c to copy it) then allow me to past it into excel for quick editing, then paste the changes back in as either A a change, or B overwrite the existing...


 3:27 am on Feb 3, 2006 (gmt 0)

Latest ideas just added to the Advertiser Feedback Report - thanks!


This 31 message thread spans 2 pages: 31 ( [1] 2 > >
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