I'd like to know the guidelines on this as well. It seems like sometimes I start new ads, and they go up right away. I changed some around yesterday, and they still aren't running.
When an ad in a campaign is edited or a new one is created and goes under review , how come some accounts are live getting impressions during the review while others are in a state of 'suspension' until the new/edit ad is reviewed?
When you create and ad or edit an existing one, most of the changes go live straight away. They will be reviewed manually after this.
A lot of mine have been taking quite a while to show up lately. And if I do any on the weekend, many don't show up until after Sunday.
It also depends on the topic or keyword I believe.
Many, many keywords and ad copy can be considered 'sensitive' and won't show even on Google itself until reviewed by a person during weekday business hours.
Obviously, any keywords/ads which reference kids, children, boys, girls and a whole host of words that you'd never suspect fall into this category. For instance, a "Boy George" CD would likely have to wait, not because of the nature of Boy George, but because of the use of the word 'boy'.
Like I said, the list of words which are automatically flagged at ad entry/keyword entry time are long and sometimes words you'd never think to associate a nefarious meaning with.
In a nutshell, you'll never show on the Search Partner or Content Networks until your ad is looked at by a person. You may or may not show up on Google searches themselves from the get-go. It all depends on how the giant, brilliant algo interprets the meaning of your ad.
In my experience, in general almost all new ads will appear on Google within 15 minutes and on search partners within 72 hours. If you have a rep, you can often reduce the approval time for partners to same day.
I also think its geography based. Ads show up much faster in the US(15 minutes). Takes a while longer in other countries.
Are ALL the ads reviewed by people(at some point in time)?
BluBay, there is no limit as to how many times you can create a new ad. There is a limit to the total number of ads in an ad group.
Yes. I have been told by Google reps that EVERY SINGLE AD is reviewed by a human being. There are rooms full of editorial reviewers in Mountain View.
|Kings on steeds|
i know your had has to be review before you can be "blue bared" as well.
i didnt know there where "whole rooms" of reviewers in mountin view