homepage Welcome to WebmasterWorld Guest from 54.204.127.191
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

    
Search Clicks showing for Inactive for Search Keywords
On Ads not changed since the quality filter on 8th Dec
webpublisher




msg:1147470
 4:33 am on Jan 13, 2006 (gmt 0)

Today I noticed that in one of my campaigns several adgroups were showing clicks and impressions for keywords that were supposed to be inactive for search.

I checked again and they were definitely for search and not content.

This was good news and I searched on the terms in Google and sure enough my ads were displaying.

Whether this will happen on my other campaigns only time will tell.

I can confirm that the ads had not been changed since the 8th Dec when many of my keywords were deemed "inactive for search" unless I paid a king's ransom.

I wondered whether anyone else had noticed this?

 

ronmcd




msg:1147471
 10:41 am on Jan 13, 2006 (gmt 0)

Inactive keywords have to get impressions occasionally so that google can re-assess the quality score, you just wont get nearly as many clicks as active would. I think thats whats happening.

deep_alley




msg:1147472
 10:50 am on Jan 13, 2006 (gmt 0)

I have noticed this too. It happens every once in a while. Google had replied, that if the over all quality increases, inactive keywords will display ads. The keywords might be active for a moment or even permanently, depending up on how they perform.

Tropical Island




msg:1147473
 12:42 pm on Jan 13, 2006 (gmt 0)

We had a very general term go inactive with a new CPC request of 20. We left it at 15 and three days ago Google started showing it again.

We are slowly lowering the CPC to try and get it back to the 5 it was at before all the changes but every time I lower the CPC I expect to see the inactive notice again. We'll see. The average click is now around 12 and I need to get it below 10 to keep it.

MovingOnUp




msg:1147474
 1:54 am on Jan 31, 2006 (gmt 0)

I'm seeing this pretty widely, too. On one of my highest traffic ones, I'm only able to afford a bid of $0.13. It has consistently shown that I need to raise it to $1.00 to activate. Today, I've received nearly over 10,000 impressions and nearly 100 clicks with an average CPC of $0.06 and an average position of 3.0.

Tropical Island




msg:1147475
 12:26 pm on Jan 31, 2006 (gmt 0)

We are slowly lowering the CPC to try and get it back to the 5 it was at before all the changes but every time I lower the CPC I expect to see the inactive notice again. We'll see. The average click is now around 12 and I need to get it below 10 to keep it.

Just an update.

I was able to get this term to a bid of 10. Anything lower than that and the disabled notice pops up.

The actual paid click is 7 to 8. Works for me :-)

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved