homepage Welcome to WebmasterWorld Guest from 54.237.235.12
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

This 38 message thread spans 2 pages: < < 38 ( 1 [2]     
dynamically inserting "keyword" in "title"
is it possible?
mac_johnson

10+ Year Member



 
Msg#: 722 posted 9:48 pm on Jun 17, 2003 (gmt 0)

Does anyone know how can direct me to a resource about using dyanmic content in adwords. When a user types in 'used widgets' then I want my adword to display that search string.

 

Vadian

10+ Year Member



 
Msg#: 722 posted 9:10 am on Jul 22, 2003 (gmt 0)

Same applies to the 2 copy lines, btw...

dsmmg

10+ Year Member



 
Msg#: 722 posted 7:09 pm on Jul 29, 2003 (gmt 0)

Question... If anyone is still out there!

I just inserted this onto my title, sorta. Instead of entering "{keyword:backup} Widgets", I just entered "{Keyword} Widgets", mainly because I couldn't think of a good overall back-up word. What apears to be happening is that when it matches a search term of mine, it displays it perfectly every time. This means, however, that if it was a very long search phrase, it displays it all!

So, If the user searched for "Very Long Descriptive Words That Could Describe My" my adwords title shows up as "Very Long Descriptive Words That Could Describe My Widget"! In displaying the enormous amount of characters (45 or so), it also happens to stretch out the side adwords boxes for all shown on the page.

Will I be penalized for this? Or is it an allowed thing to do because it matches the search phrase exactly?

defanjos

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 722 posted 7:30 pm on Jul 29, 2003 (gmt 0)

Will I be penalized for this? Or is it an allowed thing to do because it matches the search phrase exactly?

It is only a matter of time before G disallows all the terms that make your title go over 25 characters - you can be sure they will find it eventually. You won't be penalized, they'll simply disallow those terms.

Giacomo

10+ Year Member



 
Msg#: 722 posted 7:19 pm on Aug 1, 2003 (gmt 0)

seth_wilde/webdiversity, thanks for sharing this!

I've been experimenting with this (undocumented) syntax and it works great: my CTR has nearly doubled!

Very powerful and useful for aggregating related keywords under a single ad.

sucks for me that my keywords are loooooonnnnggg words. So I can't fit them in 15 characters

Good news, too_much_information: the 15-character limit has just disappeared! Now you can enter a backup title up to 25 characters long.

I have also learned the following:

Targeted keywords = apple banana cherry
Headline definition = {KeyWord:Fruits}

Search query = apple banana cherry
-> Resulting headline = Apple Banana Cherry

Search query = cherry apple banana
-> Resulting headline = Apple Banana Cherry

search query = apple banana cherry kiwi pineapple
-> resulting headline = Apple Banana Cherry

Pretty cool, isn't it! :-)

gengar56

10+ Year Member



 
Msg#: 722 posted 9:41 pm on Aug 15, 2003 (gmt 0)

yeah, what many seem to be forgetting is that {keyword} is not what the searcher types in. they are the keywords that *you* typed in, in google adwords for that ad when you created it.

Pierre2003

10+ Year Member



 
Msg#: 722 posted 2:27 pm on Aug 18, 2003 (gmt 0)

Hi Gang,

I just implemented this cool feature on one of my campaigns and waiting to see the results...

BTW - I use {keyword:bckup} as previously mentioned but it only capitalizes the first word. Is there a tag to capitalize evey word's first letter?

like:
search: "nike shoes"

Ad:
Buy Nike Shoes

Thanks!

Giacomo

10+ Year Member



 
Msg#: 722 posted 2:38 pm on Aug 18, 2003 (gmt 0)

Yes. Use
{KeyWord:backup}.
webdiversity

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 722 posted 9:26 am on Aug 22, 2003 (gmt 0)

Another point to note is that if you try to use dynamic keyword titles with mispellings or no spaces then editorial will decline it for spelling.

Mispellings=no dynamic titles (unless you have a seperate ad campaign just for those without the dynamic titles.)

This 38 message thread spans 2 pages: < < 38 ( 1 [2]
Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved