Just to mention my favourites again, since I've seen them get mentioned by other people more than once recently, and AWA just *lurves* having us nag over and over again! B^>
1) Ability to have some campaigns on a timer such as "show only during local working hours of the user" or "show only from X to Y UTC on days of week A,B,C" or possibly "show only/mainly at the time that gives best conversion rate".
2) Know better what the Budget Optimizer is optimising for: I'd often (but not always) want to optimise for maximum conversions for a given budget, not maximum clicks. G has the numbers to know which clicks convert, and this would be an augmentation SmartPiercing(TM) since my ads would not even usually be shown on the MFAs and domain parks where they don't work well. This "maximise conversions" could apply to CPM campaigns too.
3) Be able to copy all "bad"/negative words between campaigns, or even have an "account" set. I don't want to pay the pervs to come to my pro-bono gallery site and be disappointed by the lack of pervy material... B^> But copying these words around is almost impossible in the Web UI at present.
I'd still like to see a simple message that says "Your ad has not yet been approved for Search/Content network Partners" under each ad that hasn't been approved.
It's complete guess work trying to figure out when an ad is actually running on these networks.
Time Zones! Showing stats by California Time works, but it would be soooo much nicer if we could pick our own time zone. Even better if this could be set at the campaign level.
I'd like a more sophisticated region-picking feature rather than the current country-by-country one. I run campaigns in three languages (Spanish, Portuguese and English) and it would be nice to have something like:
All Latin America
All Spanish (English, Portuguese)speaking countries
Western Europe, etc.
My apologies if this has come up before.
I want the ability to turn expanded broadmatch off. For well-targeted campaigns the feature just introduces undesirable targeting. I run into a silly expanded broadmatch mis-targeting about every week or two, just doing ad hoc competitive analysis.
Outstanding! This topic has taken on new life - thanks for that eWhisper.
I'll include all the ideas here in this week's Advertiser Feedback report, which goes out Thursday evening, as usual.
|Fixes I'm happy to see have been implemented (many of these suggestions were from WebmasterWorld threads)... |
Thanks also for noticing that many ideas have indeed been implemented.
PS: I will be out of the office tomorrow 1/10/06 for a family event. Back Wednesday, even farther behind than usual! ;)
When using the "Clean Sweep" option to find the negative keywords in an Adgroup, add an "uncheck all" option to the generated list. That would allow me to choose the words I want to add to the list instead of "unchoosing" the ones I don't want. Actually, it would allow the option to do either.
Having control over the timing of ad deliveries (times of the day). That would be utopia ;-)
Discussed before, but would like to remind:
The ability to leave myself notes all over the Client Center, so I can remind myself of what I've done and when and where I need to pick up next time, etc. When you have a lot of clients and a lot of campaigns/ad groups/keywords, this is just becoming increasingly more important.
In reports - it would be nice to have more options for time period - for example, some of my clients wanted to see their 2005 information for the entire year by months - if there's a way to do that in one report, I couldn't find it.
Another item just reminded me of this - we're more or less encouraged to report TOS violations if we notice them, but then it would be nice to at least get an acknowledgement or note regarding the resolution. I think Google could do this without giving away too many details of other people's business. For example, I reported a client's competitor that was using several different accounts for the same company in order to monopolize a few choice keywords, and Google said it looked hinky and they'd look into it, but I've never heard anything more and all the ads are still running.
Change the Campaign Negative Keywords interface to operate like the Adgroup Edit Keywords interface so we can copy and paste easily -- and because we're just all so used to it (good usability rule).
here's my big want, and i think it makes the most sense, for businesses and for google:
Link your Adsense account with your AdWords account so that you can bank Adsense revenue and turn it right back into advertising costs.
I figure that would be a no-brainer as Google could reduce paying people out and funnel more money back into itself.
I could see incentives too, like discounts, being offered to people who have both Adwords and Adsense accounts.
It would be great if goog could take into account conversion % in choosing which ad to show in an adgroup rather than strictly based on CTR%. Some ad text might have a lower ctr rate, but a higher conversion, and the conversion % is what really counts rather than ctr%. Or at least make this an option you can choose in case you dont have conversion tracking or want to only use ctr %.
1. Include negative keywords when using the Copy tool. Currently, you have to copy these manually.
2. Give advertisers a special Google Search URL (probably require login) and/or allow us to register one or more IP addresses for test use. Modify the TOS to allow us to click on competitors ads when using this interface, or from the registered IP address(s). Treat all clicks and impressions through this interface or IP address(s) as invalid. So, we can test appearance of our ads without running up impressions (and lowering CTR) as well as allowing us to check competitor's ads for TOS (redirect, etc.) without ourselves having to violate the TOS.
3. Seperate bids for Search Network.
4. Seperate reporting of CPC and CTR for Google Search and Search Network. Google Search stats are what Google uses to determine ad position. But these stats are opaque to us unless we are running only on Google Search.
5. Add a checkbox or some other kind of indication showing (a) that an ad requires a review (b) that a required review has been completed. Date and time of last review would be nice, too. I guess a check box + date/time would be best. I know that Google already has this internally, so please give it to us directly.
6. Keywords using regular expressions or some similar syntax:
A couple things I would personally like.
1. The ability to pause an ad rather than an entire ad group.
2. The ability to see what things in your account are queued for review. Sometimes it's a keyword, sometimes it's an ad, and sometime I have no clue why my ad wont show.
3. Be able to budget ad groups instead of just the campaign.
I'd like to be able to add credit cards to my adwords account like 'card 1', 'card 2' etc, and then have a couple of dropdown boxes where I can select:
Primary Card: "card 2"
Backup Card: "card 1"
I sometimes want to swap charge cards, but the only way to do this currently is put dummy card details in one of the credit card fields (it won't let you put the same card as 1 and 2 and I only have 2 cards for the business).
Some excellent ideas here - for which I thank you all. I get such a kick out of seeing this thread prosper.
There are so many ideas in fact (and some on the longish side *cough* eWhisper) that I'll just paste a few of the shorter ones into the Advertiser Feedback Report, and then link to the entire thread.
So keep those posts coming, as many folks here read the report over the weekend. ;)
Some tweaks on jtara's suggestions:
1. On allowing advertisers to do research, allow us to use Google Maps to indicate where we want to see search results from. Maybe you can add this as a feature to Google Accounts for personalized search.
2. Rather than completely separate bidding on the search network, an 80% solution would be to allow us to designate a % bid relative to what we bid on Google. So, if the search network does better for us than Google, we can bid, say, 120%.
In the Ad Group view, where we see the performance by keyword, I would like to be able to specify WHICH conversions go into that conversion statistic. For example, I have a couple clients for whom I track three different types of conversions - a sale, a lead (which is a request for quote) and a signup (which is a catalog request). I can run reports that will tell me the lead and signup numbers; what I REALLY want to see in the conversion stats in the Ad Group view is just the sales conversions. But for other clients, I want to track the inquiry (lead) or signup (catalog), so for those clients, I would specify THOSE values. Having them all lumped in together is somewhat misleading.
Also, I *desperately* need more than 25 campaigns, in order to be able to more closely control budget. If I can't open up multiple accounts, all I can do is NOT advertise whole sections of products while I bump up against that limit.
Selecting and editing a single keyword and not just its CPC and URL.
Display the internal IDs for campaigns, ad groups, creatives, etc. in the web UI to simplify the use of simple command-line API utilities, such as ones that might allow you to pause/unpause campaigns or adgroups (as from a cron job), undelete ads, etc.
These are simple API programs in theory. But you need the IDs, and they are nowhere to be found in the web UI. You have to first use the API to retrieve the IDs, then store them somewhere (database, spreadsheet, etc.)
Alternately, allow these to be accessed in the API by name, rather than just by ID. Or provide functions that, given a name, will return an ID.
Something that'd be pretty cool, although a bit niche I'm guessing:
For those of us who use the API a fair bit to run keyword optimisation, it'd be really handy if Google could automate the delivery of stats to our servers.
i.e. massive keyword report runs, as soon as it's finished, Google automatically FTPs to our server (using a highly restricted username/password) and deposits the CSV file in the directory there. We can then automate the processing of it from there.
I know it's just me being lazy, but it would be a fairly handy feature.
|Selecting and editing a single keyword and not just its CPC and URL. |
Not sure if I understand this one. Have you used the filtering at the AdGroup level, or done a search for that particular keyword and edited it from there?
I would like to see real-time click stats.
Also, why is the conversion displayed in % and not in numbers? I would like to have a choice.
I do not care about % but direct numbers, so plain number of conversions for each keyword would make my life easier.
(off topic) I see a lot of references to "conversions". Where do you see conversions? Is this only if you are using Google Analytics? Does Google Analytics change the items on the page in Adwords?
jtara, you can turn Conversion Tracking on and it will show you next to your clicks and impressions numbers.
you do not need analytics for that
jtara, try copying the link (to a campaign) from the campaign overview page. it will contain the campaign id. same for campaign -> adgroup.
|try copying the link (to a campaign) from the campaign overview page. it will contain the campaign id. same for campaign -> adgroup. |
Thanks! That's handy to know. I already wrote a little command-line utility to download the campaigns to a tab-seperated-value file. But this way I can conserve my anemic quota.
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