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This 159 message thread spans 6 pages: < < 159 ( 1 2 3 [4] 5 6 > >     
Google Adwords Features I'd Like to See, #6
Continued. Share ideas for making your life easier
eWhisper




msg:1149294
 2:14 pm on Jan 8, 2006 (gmt 0)

Continued from AdWords Changes I'd like to see #5 [webmasterworld.com].

Duplicate AdGroup Feature. Allow AdGroups to be duplicated, or at least have the Copy/Move tool retain keyword/ad history as it pertains to approval and ad quality score.

Allow Domain Parking to be a separate bid (like content network).
Allow Search Network to be separate bid (like content network).

Warning when reaching max times for changing daily budget.

Allow the Analytics URL Builder [adwords.google.com] to accept several keywords at a time with the other parameters being the same (i.e. build the tracking code for an entire adgroup at once).

Allow users to see an ad as 'approved' or 'pending' approval as opposed to just 'disapproved'.

In the ad diagnostic tool, add a preview so one can see the results from an IP targeted search.

In the ad diagnostic tool, if selecting 'region' as an option - remember the last country chosen (i.e. add that parameter to the cookie).

In the Google FAQs, add a 'change history' so one can see what policies/questions have been updated and what's the same.

Fix the Traffic Estimator API results so that the API results match the same query done through the direct AdWords interface.

Allow for conversion information, analytics information, and custom date ranges to be shown on the MCC page (add a 'customize this page feature' and let us select what we'd like to view).

Improve search functionality. If I search for 'blue widget', only bring me back results for blue widget not all results for blue and all results for widget.

Allow for negative 'themes'. Google has a very good filter for adult vs non adult results in the SERPs. Allow an account to choose adult or non adult (among others) so that an ad is never shown for an adult search if it's a non adult account.

Allow for ads and keywords to be paused instead of just deleted.

Ability to remove or change permissions on a Google account.
Centralized interface to control permissions of Google accounts (i.e. If I set up my team with hundreds of different Google accounts, let me specify a master Google Account and adjust permissions for all accounts at once. Could even let me create Google account within this interface and adjust permissions there - the new Google accounts are becoming a mess with client account, MCC accounts, analytics accounts, API access, personal accounts, etc). -- This might be my top wish list item at present as the accounts are so confusing to manage with a large list of them & it's really confusing clients who have their own accounts as well.

Fixes I'm happy to see have been implemented (many of these suggestions were from WebmasterWorld threads):
Separate bidding for content vs search.
MCC reports - showing 'account' as a column.
Improvements to saving report templates.
SSL error being fixed on the majority of the AdWords help pages.
Ad Diagnostic tool allowing for regional selection.
Integration of Google maps with the IP targeting feature.
Move/Copy keywords ad text.
Back up payment information.
Auto URL tagging for Google Analytics (FYI - this is under 'My Account' > 'User Preferences' - it's pretty well hidden).

 

srainwater




msg:1149384
 11:11 pm on Mar 16, 2006 (gmt 0)

Like many other folks, I would like control over the time the ads are served. Failing this, I would like Google to adopt a more reasonable start of advertising day. Currently it's midnight PST. Why not 6 AM PST?

However, more than that, I would like a way to see budget consumption on a daily basis. I want to know by what time the budget is consumed. This seems like such a simple thing. Right now, the best you can do is a few trial searches each hour to derive an estimate. I want a simple "your budget was spent by 11:23 am" or a bar graph or something. It's nearly impossible to convince a client to increase the budget when you have no numbers to show him why.

Finally, I would like to see the top 5 bids for each keyword. Google used to provide this information; now it's a guessing game. It wastes a lot of time and is highly frustrating. BTW, Overture still provides this info.

poster_boy




msg:1149385
 12:55 am on Mar 17, 2006 (gmt 0)

"Next" button to move easily from campaign to campaign (like you can from ad group to ad group).

AdWordsAdvisor




msg:1149386
 2:05 am on Mar 17, 2006 (gmt 0)

Thanks to all for the new additions to this thread. Much appreciated.

As happened last week, and due to extreme busyosity, the AdWords Feedback Report will be sent on Friday - rather than the normal Thursday night, this week. So there's still time for your late breaking wish list items. ;)

AWA

poster_boy




msg:1149387
 2:18 am on Mar 17, 2006 (gmt 0)

small request... When using the Advanced Search tools and scrolling through a number of pages of results - the "revise search" link takes you back through all the results pages instead of directly to the criteria matching screen.

cline




msg:1149388
 11:30 pm on Mar 18, 2006 (gmt 0)

Adjust the expanded broadmatch algo to better defer to closer matches. Right now it's possible for an expanded broadmatch to appear instead of a broad match keyword that exactly matches or very closely matches the search term.

poster_boy




msg:1149389
 11:29 pm on Mar 26, 2006 (gmt 0)

find / edit CPC filtering to include conversion rate, cost per conversion.

netchicken1




msg:1149390
 11:38 pm on Mar 26, 2006 (gmt 0)

I don't know if this has been talked about but here goes...

I don't live in the US and so my check from google Adsence takes a while to arrive, not a problem, but i would like the income to be stored at Google, and used for adword campaigns.

Also as Google seems to be creating a paypal clone,I would really like the adsencee money to be accessable from there as well. This would save all the problems of using credit cards etc over the internet, and give me access to ready cash that can be used for net purchases.

rkhare




msg:1149391
 8:16 pm on Mar 27, 2006 (gmt 0)

but i would like the income to be stored at Google, and used for adword campaigns.

Also as Google seems to be creating a paypal clone,I would really like the adsencee money to be accessable from there as well. This would save all the problems of using credit cards etc over the internet, and give me access to ready cash that can be used for net purchases.

me too, transfering adsense money to adwords should be from immediate effect as anyway we are moving to single login system.

and the second suggestion of ready cash, I can wait for it few more months

traffick




msg:1149392
 10:11 pm on Mar 27, 2006 (gmt 0)

I've got the best AdWords interface suggestion of all time. And forgive me if someone else already mentioned it!

Mark from our office (we're funny this way, we use our real names) suggested it.

You know how in a luxury car all the seats and mirrors and stuff revert to a memory setting associated with a particular driver?

Or your desktop has your stuff on it in XP? And another user can use their own configuration, on the same machine?

Or there are "sound themes" you can save for Windows.

That type of thing.

Basically the suggestion is this: an awful lot of very detailed configuratin' goes on for high volume accounts to highlight certain product lines, bid appropriately, and yes even change the ad copy! -- just for the fast seasons like Christmas! Then, you change all kinds of stuff in the account, to make sure you adjust to changing seasonality.

And then, in October or November you now have to go and change it all back!

Yes, there are workarounds, but imagine if there was a memory setting so you could reset an account to exactly how it was on, say, December 3, 2005, when you had everything as near as optimized to that season as it could be. One button press, and you get "that" account. And you could still modify from there, knowing some of your other saved seasonal configurations are also on file.

Wouldn't that be a time-saver! And money-maker!

Cheers,

Andrew

eWhisper




msg:1149393
 11:31 pm on Mar 27, 2006 (gmt 0)

Just an FYI on Andrew's Post - there are ways that this can be done now.

We regularly make back-ups (bulk outposts) of certain accounts. If at a later date we want the account restored to a certain time period, we just send in the old outpost as an account overwrite.

cline




msg:1149394
 2:54 am on Mar 29, 2006 (gmt 0)

As you all at Adwords well know, there are a bunch of software companies out there selling software services for managing Adwords bidding. Do what you did with Urchin: Give away such software services. Your advertisers are paying plenty. Give them something extra. You'll make them happy, and you'll smile all the way to the bank.

If your CFO really feels the need to cover the extra expenses, just charge the API credits on a cost basis. That's the most you need to charge. Your PhD economist friends will tell you (as Jakob Nielsen already has) that any value created in making PPC advertising more efficient, the net profits from that value will quickly end up in the pocket of the PPC provider [useit.com].

TRex




msg:1149395
 1:36 am on Mar 30, 2006 (gmt 0)

When I enter in keywords and some "do not meet editorial requirements" I'd like AdWords to tell me which ones they don't like!

rkhare




msg:1149396
 3:01 pm on Mar 30, 2006 (gmt 0)

Reporting is not real-time. Clicks and impressions received in the last 3 hours may not be included here.

this string to be replacedd with " Last updated XX minutes back. Next update may take upto 3 hours to report"

cline




msg:1149397
 7:24 pm on Apr 1, 2006 (gmt 0)

Bring back the Keyword Sandbox. For certain types of keyword research it was superior to the new Keyword Tool.

rkhare




msg:1149398
 6:13 am on Apr 2, 2006 (gmt 0)

I also need adwords to work on local time. I am in India which is around -13.30 hours Pacific time. My adword day starts at around 13.30 hours local time, that is almost half working day gone. A bit odd for analyzing performance of your ads.

Most of my daily budget is getting utilized when I am sleeping zzzzzzzzzzzzz.

xor0




msg:1149399
 7:40 am on Apr 5, 2006 (gmt 0)

Yes please bring back the keyword sandbox. It does different (very useful) things than the current tool.

jim2003




msg:1149400
 5:38 pm on Apr 6, 2006 (gmt 0)

I doubt any ideas are new at this time, but here is part of my wish list of items that would be useful:

1)ability to separate results from google search and google search partners. I believe that at times the CTR from these too are significantly different. Given the obscene increases in minimum cpcs people have been experiencing, it would be helpful to know which ads are "poor performers" on the google search. It would be good to see if these keywords are heading for trouble. Currently the that information may be masked if the words do well on the search partners network.

2)a numerical indication of a landing page quality score. While I can understand some of the reasons why google would want to keep secret the specific factors it measures for landing pages, having a numerical score would 1)help advertisers know if it is their ads or thier landing pages driving down ad rank and increasing min. cpc's. and 2) if the score changes do to alterations to the landing page the advertiser would have some idea if the changes they made caused a problem. A tool could then be created that would give a score for a landing page. That way an advertisers could measure pages before going live with them.

3)some indiciation of if/when a landing page was most recently reviewed.

4)a method for submitting a landing page for review after changes have been to it in an attempt to "reactivate" inactive keywords.

Personally I am not sure I have ever had an inactive keyword spontaneously go back active.

cline




msg:1149401
 9:18 pm on Apr 12, 2006 (gmt 0)

Make the option to create a Local Business Ad a function of the campaign targeting. Show the option to create a Local Business Ad only if regional targeting has been chosen.

poster_boy




msg:1149402
 6:11 am on Apr 13, 2006 (gmt 0)

When dismissing messages such as:

- Campaign daily budget(s) may be too high.
- Your account budget is currently set to end before your ad campaign(s).

... keep them from coming back.

Vamm




msg:1149403
 11:39 am on Apr 18, 2006 (gmt 0)

When a new campaign cannot be activated immediately, or the change cannot be applied immediately (e.g. pending manual review for whatever reason), clearly mark it as such ("Pending review"). Would be nice to have an ETA as well ("Pending review in about 10 hours").

Got a site-targeted campaign that does not activate. All parameters read good but zero impressions. Don't know if it is still under review (no action required on my part) or I made an error and need to investigate it myself. The above feature would be helpful.

Label_Lady




msg:1149404
 1:51 pm on Apr 18, 2006 (gmt 0)

I wish we would be notified when ads have been disapproved, instead of checking one day and then all of a sudden the ad is flagged.
No previous notice!
Our site has had entire blocks of keywords disapproved because the editorial staff didn't bother to see that we do not sell beer and wine, just custom labels for same.

jkwilson78




msg:1149405
 1:16 pm on Apr 27, 2006 (gmt 0)

The ability to block certain keywords from showing on Google search or the search network or just let us bid on the search network by itself.

I have a keyword that converts at 7% on the search network at about $14 per conversion. Same keyword on Google Search - 1.1% conversion at $90+ per conversion.

It's a constant struggle to find the right bid positions and CPC to take into account the vastly different conversion rates.

I have separate campaigns but if you lower the CPC on the Google Search campaign the ad from the Search network campaign justs kicks in.

Unfortunately, it drives so many sales I can't just stop bidding on the keyword all together.

Kiska




msg:1149406
 9:59 pm on Apr 27, 2006 (gmt 0)

Reports that can be pulled based on time breakdowns. So if I want to compare day by day I can, or hour by hour.

poster_boy




msg:1149407
 11:21 pm on Apr 27, 2006 (gmt 0)

A way to delete or cancel pending reports that are stuck in the 'limit of 5' report queue.

AdWordsAdvisor




msg:1149408
 10:53 pm on Apr 28, 2006 (gmt 0)

The latest ideas are now included in the Advertiser Feedback Report, which goes out later tonight.

As always, many thanks. ;)

AWA

cline




msg:1149409
 6:38 pm on May 1, 2006 (gmt 0)

If a technical problem is discovered, please post warnings about it. For example, on problem with Position Preference and the Bid Tool [webmasterworld.com ] there should be a warning posted on the bid tool page about this issue until it is resolved.

The key issue here is not that there is a technical issue. Adwords is a big complex system and mistakes will happen. The key issue is alerting users about these problems.

venrooy




msg:1149410
 2:31 am on May 2, 2006 (gmt 0)

This has probably already been mentioned - but I'd like to see conversion numbers for each ad. - I'd rather sort my ads based on conversions, than CTR.

DamonHD




msg:1149411
 11:30 am on May 2, 2006 (gmt 0)

Hi venrooy,

Yes, my related point is that I'd rather that the Budget Optimizer optimise by conversion than CTR too, since conversion is what I care about...

Rgds

Damon

JKelly




msg:1149412
 7:11 pm on May 2, 2006 (gmt 0)

Just in case these have not already been mentioned ...

1) If I only want to adverise on one site in their search network I don't want to advertise on all of them just to get the clicks on the one I want. So the ability for advertisers to specify which sites on the search network they want their ad to appear on on a CPC basis.

2) I want to opt into their search network but only if I can specify a CPC different from the one on google.com like I can on the content network. So the ability to specify ones CPC on the search network like one can on the content network.

3) I want to opt into their search network but only if I can compare the performance differences between the different search network sites or at least all search network sites as a group vs google.com search. So the ability to filter stats by specific domains on the search network or at least break out the stats for the search network from the google.com stats.

AdWordsAdvisor




msg:1149413
 9:23 pm on May 3, 2006 (gmt 0)

Wednesday already? Unbelievable.

Thanks for the latest posts to this thread, and please keep them coming. I'll include the latest crop in the Advertiser Feedback report later in the week - it's now going out on Friday night instead of Thursday, BTW. So lots of time.

AWA

poster_boy




msg:1149414
 9:26 pm on May 3, 2006 (gmt 0)

Not sure it's already been stated, but match "Add/Update Multiple Keyword" headings in the Adwords Editor to the headings from the exported outpost.

Pain to have to move/delete columns in order to dump data back in.

In fact, the ideal would be a bulk upload feature that could accept a full file.

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