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This 159 message thread spans 6 pages: < < 159 ( 1 2 [3] 4 5 6 > >     
Google Adwords Features I'd Like to See, #6
Continued. Share ideas for making your life easier
eWhisper




msg:1149294
 2:14 pm on Jan 8, 2006 (gmt 0)

Continued from AdWords Changes I'd like to see #5 [webmasterworld.com].

Duplicate AdGroup Feature. Allow AdGroups to be duplicated, or at least have the Copy/Move tool retain keyword/ad history as it pertains to approval and ad quality score.

Allow Domain Parking to be a separate bid (like content network).
Allow Search Network to be separate bid (like content network).

Warning when reaching max times for changing daily budget.

Allow the Analytics URL Builder [adwords.google.com] to accept several keywords at a time with the other parameters being the same (i.e. build the tracking code for an entire adgroup at once).

Allow users to see an ad as 'approved' or 'pending' approval as opposed to just 'disapproved'.

In the ad diagnostic tool, add a preview so one can see the results from an IP targeted search.

In the ad diagnostic tool, if selecting 'region' as an option - remember the last country chosen (i.e. add that parameter to the cookie).

In the Google FAQs, add a 'change history' so one can see what policies/questions have been updated and what's the same.

Fix the Traffic Estimator API results so that the API results match the same query done through the direct AdWords interface.

Allow for conversion information, analytics information, and custom date ranges to be shown on the MCC page (add a 'customize this page feature' and let us select what we'd like to view).

Improve search functionality. If I search for 'blue widget', only bring me back results for blue widget not all results for blue and all results for widget.

Allow for negative 'themes'. Google has a very good filter for adult vs non adult results in the SERPs. Allow an account to choose adult or non adult (among others) so that an ad is never shown for an adult search if it's a non adult account.

Allow for ads and keywords to be paused instead of just deleted.

Ability to remove or change permissions on a Google account.
Centralized interface to control permissions of Google accounts (i.e. If I set up my team with hundreds of different Google accounts, let me specify a master Google Account and adjust permissions for all accounts at once. Could even let me create Google account within this interface and adjust permissions there - the new Google accounts are becoming a mess with client account, MCC accounts, analytics accounts, API access, personal accounts, etc). -- This might be my top wish list item at present as the accounts are so confusing to manage with a large list of them & it's really confusing clients who have their own accounts as well.

Fixes I'm happy to see have been implemented (many of these suggestions were from WebmasterWorld threads):
Separate bidding for content vs search.
MCC reports - showing 'account' as a column.
Improvements to saving report templates.
SSL error being fixed on the majority of the AdWords help pages.
Ad Diagnostic tool allowing for regional selection.
Integration of Google maps with the IP targeting feature.
Move/Copy keywords ad text.
Back up payment information.
Auto URL tagging for Google Analytics (FYI - this is under 'My Account' > 'User Preferences' - it's pretty well hidden).

 

JKelly




msg:1149354
 11:55 pm on Feb 9, 2006 (gmt 0)

Actually I just noticed there is already a mouseover, so I would suggest just removing the <b> tags from it.

AdWordsAdvisor




msg:1149355
 3:22 am on Feb 10, 2006 (gmt 0)

I've just pasted all the latest ideas into the Advertiser Feedback Report - and, as always, many thanks for keeping this thread alive. ;)

AWA

wrgvt




msg:1149356
 8:36 pm on Feb 11, 2006 (gmt 0)

OK, this is a small nit, but it's annoying. Certain numbers are trademarked, like 501. Now you'd think software would realize that if I enter a price like $501.99, it would realize it's a price and not a trademark violation. Entering the exception request doesn't take long, but this is the type of thing you'd think software could figure out quite easily.

oneoddsock




msg:1149357
 8:27 pm on Feb 14, 2006 (gmt 0)

I'd like to be able to enter IP addresses into the campaign negative keywords area to help deal with malicious clicking of adwords..

related [webmasterworld.com...]

oos

AdWordsAdvisor




msg:1149358
 12:02 am on Feb 16, 2006 (gmt 0)

Let's see now... approximately 28 hours until I paste all the new ideas from this thread into Thursday's Advertiser Feedback Report.

I hope there are a few more to add by then. ;)

BTW, did I mention I now have a short weekly meeting to discuss the top ideas from this thread with a bunch of key players? A very good chance to be heard by the right folks, in my opinion. ;)

AWA

PS: I think this is as good a time as any to mention that I'll away from the office from 2/17/06 through 2/21/06, and won't be present and posting.

Murdoch




msg:1149359
 2:25 am on Feb 16, 2006 (gmt 0)

Just some seconding of notions that have been previously expressed:

-Ads on timers (with own time zone choosable)

-Pausing ads individually (could be nicely integrated with the above)

-Maximum # of total keywords to an account, separated into any number of campaigns/adgroups. (I understand this is a data retrieval issue but at least make it higher than 25)

-Put the campaign Avg. Pos on the first page

Elsewhen makes a good mention of tracking metrics, and I think this in particular is the next step in search marketing. AT&T tracks the metrics of our phone calls, how long before imdividual click metrics are readily available? Gosh it's nerdy to be this excited...

jtara




msg:1149360
 3:12 am on Feb 16, 2006 (gmt 0)

I'd be happy if they'd just TELL US what our keyword, etc. limits are!

There's no way to know what your keyword limit is until you are actually approaching it.

I know these vary by account. So, give us some place in the UI where it tells us what they are. Don't make us guess.

AdWordsAdvisor




msg:1149361
 3:54 am on Feb 17, 2006 (gmt 0)

The latest ideas are now going into the Advertiser Feedback Report, which will go out in about two hours. Any last minute additions?

Many thanks!

AWA

PS: Just another reminder that I'll away from the office from 2/17/06 through 2/21/06, and won't be present and posting. Back on Wednesday 2/22/06. I'll miss all y'all. ;)

jtara




msg:1149362
 6:27 am on Feb 17, 2006 (gmt 0)

{matchtype} E=exact, P=phrase, B=broad

{keyword-id} Internal ID of the keyword - for those using the API, this could be a better way of putting the keyword into the destination URL

{ifsearchnetwork}

Israel




msg:1149363
 5:26 am on Feb 19, 2006 (gmt 0)

The same navigation links that are at the top of the ad's keyword list (campaign summary¦adgroup) should be at the bottom too.

If you've made changes within the ad group, the back button won't help. You've got to scroll back to the top to return from whence you came.

Israel

dmorison




msg:1149364
 4:17 pm on Feb 22, 2006 (gmt 0)

Average time-to-convert info to complement conversion rate statistics would be handy...

cline




msg:1149365
 8:39 pm on Mar 3, 2006 (gmt 0)

I'd like to see Google drop its practice of bolding terms in the Adwords display url that match the search terms. While this practice makes sense for the organic listings, for the ad listings its largest effect is to reward domain-name keyword stuffing, which IMO is not worthy of such rewards. A better user experience would be created by only using keyword bold on the ad text, not the display url.

eWhisper




msg:1149366
 3:44 am on Mar 5, 2006 (gmt 0)

When running MCC reports, have an option for allowing child MCC info to be pulled into the report as well.

DamonHD




msg:1149367
 11:51 am on Mar 5, 2006 (gmt 0)

Hi,

This crosses the AdWords/AdSense boundary, so please bear with me:

Ability to exclude advertisers/publishers by:

1) Display URL (so I can be assured that visitors won't even see anything that says (say) ebay in the URL).

2) Fragment of display URL (eg a regex, so (say) .*ebay.* will wipe out ALL the ebay affiliates).

3) Publisher ID, so that zapping one MFA by a publisher takes the others out too, which should help keep the filter lists smaller.

4) Publisher/advertiser age. I bet that excluding any advertiser/publisher less than (say) 6 months (but let me choose the probation period) would give AS/AW time to weed out the most egregious publishers/advertisers before I get near them. (Dorothy Parker: "Time wounds all heels.")

5) Negative keywords, everywhere, at top level!

6) Publishers/advertisers that >1% of other AW/AS users have explicitly excluded for whatever reason (let me choose the percentage).

7) Minimum payout for CPC and CPM to show an ad (AS side); minimum average CTR of page to have my ad shown (AW).

8) Have all of the above work WITHOUT FAIL for the search and content networks too.

9) Possible geo-sensitive or by-IP-address exclusion of particular parts of the networks. When we find a fiend's IP address, or a competitor, or a mad teenager, or our own test machine, exclude all clicks or ad displays etc, from them.

10) Have all of the above work at top level in AS/AW across all sites/campaigns etc, so that we can slap-and-forget!

** And also: show when filters are no longer effective, eg because an AS/AW account has been permanently cancelled, or the filter is simply not triggered for a long time, so that we can clear it from the filter list and save a tree or CPU cycle or ruptured blood vessel.

Most of these should be quite cheap computationally and many have the advantage of being numerical, so that each user can decide what level of risk/reward works for them.

And most have a logical application on both the AW and AS sides. (AWA: could you convey this list to ASA?)

Rgds

Damon

eWhisper




msg:1149368
 12:23 am on Mar 7, 2006 (gmt 0)

The advanced search link still isn't listed under the tools in many MCCs.

Please put it back.

cline




msg:1149369
 1:05 pm on Mar 7, 2006 (gmt 0)

I wish the avg. position shown at the campaign and adgroup levels reflected only the avg. search position, not an average of search and content.

AdWordsAdvisor




msg:1149370
 1:47 am on Mar 8, 2006 (gmt 0)

The advanced search link still isn't listed under the tools in many MCCs.

Please put it back.

You should be seeing that pretty darn soon, eWhisper.

Also, thanks to everyone for the latest feedback. It'll be going into the Advertiser Feedback report on Thursday evening, as usual.

AWA

HitProf




msg:1149371
 10:42 am on Mar 8, 2006 (gmt 0)

Is it me, or is the "search ad" tool missing? I'm sure it was included in May last year. The current search function does not include the destination url.

cline




msg:1149372
 1:19 pm on Mar 9, 2006 (gmt 0)

Please bring back the totals line for Estimate Traffic function for adding new keywords. This line lets us have a quick check to see if we've made a stupid mistake, typically leaving a "-" out.

cline




msg:1149373
 12:19 am on Mar 10, 2006 (gmt 0)

I wish Adwords would test all interface changes before implementing them to ensure that they were Firefox/Mozilla compliant.

Soze




msg:1149374
 4:15 am on Mar 10, 2006 (gmt 0)

I'm not going to read all of these so I'll just assume no one mentioned it. If they did, awsome. It needs to be a feature.

It would be awsome to be able to pause actual ads rather than adgroups. Would greatly speed up the process of rewriting effective ads. There may be a time when you want to revert to an older ad but would have lost its history if it were deleted. I know it has happened to me.

That, or allow people to undelete ads. I have deleted some on accident and was furious.

cline




msg:1149375
 1:38 pm on Mar 10, 2006 (gmt 0)

The ability to pause ads is one of the most commonly requested features.

jim2003




msg:1149376
 2:07 pm on Mar 10, 2006 (gmt 0)

I would like to see the addition of a "settings" link in the ad group view. The link should hide currently visible information about the destination url for each keyword, replacing that info with word "settings". When clicking on "settings" redundant information about keyword specific bids should become visible to the user.

TRex




msg:1149377
 7:57 pm on Mar 10, 2006 (gmt 0)

I have an extremely large adwords campaign and not all of my adgroups are mutually exclusive. I'd love to be able to pull up ALL the duplicate KWs for this site. Just run 1 report of duplicate KWs and take care of it.

eWhisper




msg:1149378
 8:04 pm on Mar 10, 2006 (gmt 0)

In the MCC reports, I'd enjoy another column 'mcc'. Would be useful to know which MCC an account is actually in.

(Note: I'm very happy the 'account' column was added a while ago for the same report.)

AdWordsAdvisor




msg:1149379
 10:10 pm on Mar 10, 2006 (gmt 0)

As I mentioned in another thread, it has been an exceptionally busy week - so much so that I even missed my Thursday deadline for the Advertiser Feedback Report this week. First time ever, so far as I recall, in 154 weeks!

I'll be passing on the latest posts later this evening. As always, many thanks. Your continued feedback is highly valued within the AdWords team, and by the company as a whole.

AWA

exmoorbeast




msg:1149380
 8:43 pm on Mar 12, 2006 (gmt 0)

someone else mentioned this....

in addition to {ifsearch} {ifcontent} and {keyword}, please allow us to pass more information in tracking URLs... for example:
{matchtype} = the type of matching that led to the click (exact, phrase, broad)
{bid} = the amount that was bid for that particular click
{cost} = the amount that the advertiser was actually charged for that click
{position} = the position of the ad that was clicked
{adtitle} = the title of the ad that was clicked (useful when an advertiser is performing a/b ad-text testing
{description1} = the first description line of the ad that was clicked
{description2} = the second description line of the ad that was clicked
{displayurl} = the display URL of the ad that was clicked

That would be insane...a great suggestion! Thanks whoever that was!

elsewhen




msg:1149381
 2:07 am on Mar 13, 2006 (gmt 0)

thanks exmoorbeast, it was me... i have been requesting these additional parameters for a long time, but so far, i haven't seen any movement. it would really help improve ROI for us.

another suggestion... on the final review page before we submit a new ad, we are shown everything that we input (creative, keywords, bids) except the destination URL. i think it would be a good idea to include it. (i just discovered an incorrect destination URL from a previous ad, and i think this sort of thing could be reduced if it was displayed for the advertiser for review.)

dmorison




msg:1149382
 6:31 am on Mar 14, 2006 (gmt 0)

It's great that this thread really is listened to - just noticed a tweak to the UI that may/may not have been the result of a previous request :)

Anyway; in relation to my earlier post; I would like to ask for some consistency throughout the AdWords interface with regards to language targetting. At the moment; it would seem that the display used when all languages are chosen can be any of the following:

* "All Languages"
* Language 1,Language 2,Language 3 (the FULL list)
or
* [NOTHING]

I've got a bit of an uncomfortable feeling at the moment as since I noticed this inconsistency I am seeing more and more instances of it; and I'm now really not quite sure exactly what lanaguages my ads are targetting. I know I am seeing some referrals from google.de, google.fi etc. etc.; but i'm just not quite sure...!

sem4u




msg:1149383
 11:03 am on Mar 16, 2006 (gmt 0)

I know that I have mentioned this before, and I think others have as well, but I would love to be able to pause individual keywords (not just ad groups).

srainwater




msg:1149384
 11:11 pm on Mar 16, 2006 (gmt 0)

Like many other folks, I would like control over the time the ads are served. Failing this, I would like Google to adopt a more reasonable start of advertising day. Currently it's midnight PST. Why not 6 AM PST?

However, more than that, I would like a way to see budget consumption on a daily basis. I want to know by what time the budget is consumed. This seems like such a simple thing. Right now, the best you can do is a few trial searches each hour to derive an estimate. I want a simple "your budget was spent by 11:23 am" or a bar graph or something. It's nearly impossible to convince a client to increase the budget when you have no numbers to show him why.

Finally, I would like to see the top 5 bids for each keyword. Google used to provide this information; now it's a guessing game. It wastes a lot of time and is highly frustrating. BTW, Overture still provides this info.

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