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Premium service level for large advertisers
Let us take care of the advertising so you can take care of everything else.
with the official announcement of Premium listings coming to an end. Google have now announced Full service for large advertisers.
this will be a very interesting route for agencies who in the past didnt really understand their BROAD match from their EXACT Match.
probably the reason why you may possibly have seen ads by BIG corporations for strange 4 word searches which seemed totally irrelevant
whats the take by PPC managers and other adwords advertisers on this?
(thanks to "mistah" for bringing this to our attention)
[edited by: Shak at 10:36 pm (utc) on June 17, 2003]
For many an agency that has no clue on Adwords, but have the clients with big budgets, the opportunity to talk to an expert will be of immense benefit, although I would have to question this expertise to those agencies that do Adwords well.
Better client reporting would probably be good, having to just do a print of a google adwords report and present it with a bill is a bit tacky, professional monthly invoices would be better, with a wealth of stats and graphs, possibly with trends and industry feedback.
I'd also like to see different terms for the agencies that may have large and small clients, just because an advertiser may spend say £500 a month, if an agency has 20 of those clients, that's a lot of ads that will have to be self-serviced, yet the collective budget is significant enough to warrant all the clients benefitting from a better level or service by using the agency.
There's a bunch of buzzwords, let's hope the walk is as good as the talk.
Is this the same thing as Premium service?
I got the impression that we could take several of our clients (even the smaller £500pm ones) and by grouping them all together, G will take care of the whole thing for you.
Does this sound right? Your takes makes more sense to be honest.
(They're sending me through stuff on this tmrw so if theres anything useful in it, I'll cut & paste)