I needed to evaluate the budget for a larger campaign for next Mothers's Day and asked Google adwords support for some help as the traffic estimator is saying that only few people are looking for Mother's Day.
I was told they could not help me with this and I should be looking for product searches to make a budget and not for words related to Mothers's Day. As this is not the point of the campaing I asked from when the data of the traffic estimator was collected (I thought it was the last 2 months). Adwords support told me they did not know what period was used for the traffic estimator.
Is there really some secret behind those things that they are not able to tell this?