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Competitor tricks
How can I tell if my competitor is buying my business name as keywords?

5+ Year Member

Msg#: 7025 posted 8:29 am on Dec 6, 2005 (gmt 0)

Hi all,

When you search for my business name on G I am getting a few competitors sponsored ads at the top of the page and on the right hand side.

I'm not sure if they are buying my _exact_ business name as kerywords, is there anyway to find out?

I understand that if they are trading off the name of my business I may be in a position to do something about it, legally. My site is of course natural no 1 for my business name but these sponsored ads I feel are taking business away from me.

Any ideas?

Thanks in advance,



WebmasterWorld Senior Member 5+ Year Member

Msg#: 7025 posted 9:47 am on Dec 6, 2005 (gmt 0)

hi there,

if their ad shows when you search for "you company name" they are using it in their adwords campaign.
I am not sure if there is much you cna do about it if they are not using your company name in the title or body of the ad though.
This has happened to us but the company has used "our company name" as their title. i have contacted adwords a number of times but they do not seem interested in helping at all.
so all i can say, is good luck, i hope if you do anything about it, you get further than me.



WebmasterWorld Senior Member 10+ Year Member

Msg#: 7025 posted 10:12 am on Dec 6, 2005 (gmt 0)

Is it possible for an ad to show on your brand name through virtue of the expanded broad match logic?

To take the example that everybody is familiar with; you might bid on "vacuum cleaner" (without the quotes), and the expanded broad match algo starts showing your ad for "hoover".

I'm sure i've come across this issue on the affiliate forums in the case where a merchant does not allow bidding on their trademarks, yet their affiliate's ads are still showing; with the affiliate's swearing till they're blue in the face that they're not bidding on restricted keywords. To resolve the issue, affiliate's are having to use exact match in their keyword lists.


WebmasterWorld Senior Member 5+ Year Member

Msg#: 7025 posted 10:52 am on Dec 6, 2005 (gmt 0)


i think you've touched on a new topic here. if the expanded broad match shows up brand names, who is then infringing on the copyright. I would say that it is google in my opinion. courts may take a different view. i don't think expanded broad match should not include brand names but then someone at google would have to sift through 1000's of brand names removing them.
If affiliates know there is a chance of this happening there is always negative match to remove the brand names form your account.

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