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|1-5 keywords vs. 500-600|
what do you do?
here is my question :)
should i advertise with "top" 5 keywords or should i go big and spend the same amount of money and be all over the place?
Please let me know.
IMO, any good ppc campaign includes both head-end, high-volume terms (which cost more and convert less) and low-volume tail terms (which cost less and convert better).
The top key words are likely to be more expensive then some of the less common ones that competing advertisers haven't bid.
Bid a lot of words and lower your bid amount. Coming up lower in the ads, but paying less per click.
I'd say there's a bit of a trade-off in the decision:
The top-5 words will probably have a higher CPC, resulting in a lower ROI. However, they will be easier to manage -- resulting in a higher ROI.
On the other hand, picking 600 other words will probably result in cheaper CPC (that ought to be the goal, right?) and higher ROI. But it may take much longer to manage, and that will hurt the ROI.
So for your situation, it will just depend on the cost of managing and how much you can optimize.
For my part -- 500 words is but a small step in the right direction. :o) Automation, process, and lots and lots of keywords is the scalabale way to go.
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