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AdWords vs AdWords Select
After several months of use, what's the verdict?
louponne




msg:1133647
 8:22 am on Jun 10, 2002 (gmt 0)

I've been testing Goggle AdWords for some time now, and getting no where near the results I get with OV. I haven't tried "AdWords Select" yet. Since with the "Select" you only pay per click, it seems like it would be a lot more cost effective. Is there any reason at all *not* to switch from AdWords to Adwords Select?

 

WindSun




msg:1133648
 8:57 am on Jun 10, 2002 (gmt 0)

Nope. That is all we have ever used.

CromeYellow




msg:1133649
 9:13 am on Jun 10, 2002 (gmt 0)

I second that. Adwords for us was all 'Oh, where did the money go?'

Adwords Select is more 'Oh, we haven't spent much money.'

So I like Select much better. :)

Cy

louponne




msg:1133650
 9:47 am on Jun 10, 2002 (gmt 0)

Thanks WindSun and CromeYellow for your replies! I guess there's no point at all to maintaining Adwords then. All campaigns should switch over to Adwords Select!

Boaz




msg:1133651
 10:01 am on Jun 10, 2002 (gmt 0)

I must partly disagree. I have at least one case where the minimum CPC is $0.75 in AdWords Select, but using the "old" AdWords I get a CPC of $0.40-$0.50...

louponne




msg:1133652
 10:31 am on Jun 10, 2002 (gmt 0)

How is that possible???

Boaz




msg:1133653
 11:01 am on Jun 10, 2002 (gmt 0)

Because in AdWords Select the minimum CPC is sort of determined by what, for the same keyword, people paid per click using the old AdWords...

So if no one ever had a campaign for your keyword using the old AdWords, there's a good chance your minimum CPC will be $0.05.
But suppose someone had a campaign in the old AdWords for that keyword, paid for each impression $0.02, and got a click rate of 1 click for each 37 impressions. That means his average CPC was $.74 - so Google determined that the minimum CPC for that keyword in AdWords Select will be $.74.
Now suppose you decide not to use AdWords Select for that keyword but the old AdWords, and get a click every 20-25 impressions - that means you're paying a CPC of $.40-$.50, while in AdWords Select you would pay a CPC of $.75...

smatsmax




msg:1133654
 11:02 am on Jun 10, 2002 (gmt 0)

The old Adwords is a CPM program, (unless they changed it recently) cost per thousand impressions, so i assume the cpc price for the old Adwords above was worked out by the cost per impression and click through rate.

Boaz




msg:1133655
 11:33 am on Jun 10, 2002 (gmt 0)

So the way I see it, it all boils down to what's the average CPC one is paying in the old AdWords for a certain keyword versus the minimum CPC for that same keyword in AdWords Select.
For each keyword where you'll be paying up to $0.25 CPC in AdWords Select, I wouldn't bother with the old AdWords. More than that, and I would start checking case by case.

louponne




msg:1133656
 12:00 pm on Jun 10, 2002 (gmt 0)

Many thanks for the "google ad course", friends!

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