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Google to Add Urchin Web Analytics to Adwords
Free add-on for GAW users
Eurydice




msg:1138598
 6:24 am on Nov 14, 2005 (gmt 0)

Tomorrow Monday, Google will roll out Urchin web analytics as part of Adwords. Previously $199/month, it will be free.

 

Marcia




msg:1138599
 7:52 am on Nov 14, 2005 (gmt 0)

Yep,it's now called Google Analytics [google.com], but I don't think you have to necessarily be an Adwords customer to use it.

[edited by: eWhisper at 2:52 pm (utc) on Nov. 14, 2005]

jonknee




msg:1138600
 8:12 am on Nov 14, 2005 (gmt 0)

You don't need to be an AdWords user to use Google Analytics, but you will if you have more than 5 million page views monthly. However since there is no minimum spend, you could get free stats on a larger site by just signing up for AdWords.

SFReader




msg:1138601
 2:02 pm on Nov 14, 2005 (gmt 0)

The link above does not work.

Kings on steeds




msg:1138602
 2:10 pm on Nov 14, 2005 (gmt 0)

The Link Should Be

[google.com...]

a [url] tag gone strey. while i am here, i have added it to my site, i spoke to adword support, and adwords customers will get an extra tab in there adwords center, called "analytics" and you will be able to see your stats there, there is a bit of a delay, which is a little anyoing but a service like this for free who can complain.

eWhisper




msg:1138603
 2:56 pm on Nov 14, 2005 (gmt 0)

This is also interesting:
[google.com...]

The conversion university.

Since it's remotely hosted Urchin (v5.0), it'll still suffers from being a 3rd party cookie and not a 1st party one.

It's a very nice step in the right direction.

The question will become, does it show a Google logo on every page, does it show one on the confirmation page?

The displayed logo in the current system is one (of several) reasons some companies currently don't use the Google tracking system.

Kings on steeds




msg:1138604
 4:22 pm on Nov 14, 2005 (gmt 0)

I Have It Installed And Running On My site, and there are no logos, speaking to our accounts manager at goolge, the uk rollout will be tommrow, and will be advertisied with a msg in you account, a bit like the new keyword tool thingy was, all google adowrds staff are getting advanced trainging in how to use it, so they can help us, the whole thing is very slow, but i am told it will get better before uk rollout tommrow. MCC clients will get another tab with the abilty to view all reports for all clients and other cool things, i am told this is a few months away.

i will keep you informed.

AdWordsAdvisor




msg:1138605
 4:55 pm on Nov 14, 2005 (gmt 0)

Glad to see this has been noticed! ;) I just wanted to jump in on a couple of points:

Since it's remotely hosted Urchin (v5.0), it'll still suffers from being a 3rd party cookie and not a 1st party one.

Actually, Google Analytics uses a 1st party cookie.

The question will become, does it show a Google logo on every page, does it show one on the confirmation page?

No, one is not required to show a Google logo on any page to use Google Analytics.

This a day of many meetings for me, but I'll keep my eye on this thread and jump is when I can, as needed.

Have fun with this!

AWA

eWhisper




msg:1138606
 5:00 pm on Nov 14, 2005 (gmt 0)

Actually, Google Analytics uses a 1st party cookie.

Are you sure about this?

When I check the script, I'm seeing information being pulled from a 3rd party (google.com/urchin), not my website (1st party).

I'm not overly technically adept, but if you could find a good explanation of why this is a 1st party cookie while being placed and read for conversion - I'd be grateful.

limitup




msg:1138607
 5:16 pm on Nov 14, 2005 (gmt 0)

Of course it's a 3rd party cookie ...

eWhisper




msg:1138608
 5:17 pm on Nov 14, 2005 (gmt 0)

In regards to the cookies, there are two cookies being placed.

One is a first party.

Another one is a 3rd party by Google that contains AdSense click ID information. I find this a bit unusual as the Google account that's associated with this adwords account is not part of the AdSense program, the website in question is not using AdSense. Wonder what Google's doing with this second cookie information.

AdWordsAdvisor




msg:1138609
 7:50 pm on Nov 14, 2005 (gmt 0)

In regards to the cookies, there are two cookies being placed.

One is a first party.

Another one is a 3rd party by Google that contains AdSense click ID information. I find this a bit unusual as the Google account that's associated with this adwords account is not part of the AdSense program, the website in question is not using AdSense. Wonder what Google's doing with this second cookie information.

eWhisper, you'll know by now that I'm not extremely technical, and this is a new one on me. So, I've consulted with the GA team, and am told that only one cookie comes from Google Analytics, and that it is a first party cookie.

The other cookie you mention may come from another Google product, but is not associated with Google Analytics according to my best info. Might be worth it to check on another site or two?

AWA

Kings on steeds




msg:1138610
 7:51 pm on Nov 14, 2005 (gmt 0)

Can We Get A Google Analytics Forum?

how do we set tunnels and what are they exactly?

netmeg




msg:1138611
 8:15 pm on Nov 14, 2005 (gmt 0)

Is this thing gonna work with the MCC?

inasisi




msg:1138612
 9:45 pm on Nov 14, 2005 (gmt 0)

If Google gets access to my conversion stats, what is to stop them from increasing the Min CPC for all of my profitable keywords and wring me out of every cent of my profit? If atleast, the Min CPC policy had been very transparent I would have believed in Google but that is not the case either.

So even if I do use this Web Analytics feature, there is no way I am going to provide the proftability statistics to Google. That would be like having the wolf to look after my chicken :)

netmeg




msg:1138613
 9:48 pm on Nov 14, 2005 (gmt 0)

I can't even log in to the thing on account or any of my client's accounts. I would say it's not quite ready for prime time yet. Ten minutes and counting on the last attempt...

jkwilson78




msg:1138614
 11:46 pm on Nov 14, 2005 (gmt 0)

Will we be able to track which specific sites in the content network are sending traffic and sales with this new analytics package or is this still only available if you set up a content campaign based on CPM bids?

Also, when will the "analytics" tab be showing up in our accounts? I've signed up for an account but don't see how to link it with Adwords.

limitup




msg:1138615
 1:06 am on Nov 15, 2005 (gmt 0)

Will we be able to track which specific sites in the content network are sending traffic and sales with this new analytics package or is this still only available if you set up a content campaign based on CPM bids?

I don't think Google will ever offer this feature - it would officially show advertisers just how much money they are wasting due to all the crappy sites in the content network. It will just flat out make Google look bad.

With Site Targeting at least they can blame the crappy results on you since you picked the sites LOL.

It would also cost them a TON of profits if they made it easy to see which sites are sending crappy traffic AND allow you to block them. As it is now they can pretend they are trying to be helpful by letting you exclude sites, they just don't help you figure out which ones to block.

In my experience most sites would need to block 50% or more of the content network sites that send them traffic. With the content network being enabled by default, and most advertisers probably not changing that, you are talking about tons of lost revenue if they made it too easy.

Average joe advertiser believes Google when they say they have sophosticated targeting systems blah blah blah and would be shocked if they really knew where a lot of their ads were being shown. I would estimate that over half of the content network sites shouldn't even be allowed in the network, based on Google's own policies (that they apparently don't enforce).

Don't get me wrong, there is a ton of quality traffic to be had from the content network ... you just need a way to figure out which is which and block the bad traffic. I just don't see Google helping with this ...

Kings on steeds




msg:1138616
 9:15 am on Nov 15, 2005 (gmt 0)

I Have Been Told, that the UK launch is today, the tab will be between reports and my account.

yes this will be made avibul to mcc's, but as with most things, a little after it's general relese.

kona




msg:1138617
 9:55 am on Nov 15, 2005 (gmt 0)

Just to confirm that Urchin/Google Analytics uses 1st party cookies.

The cookies are set by Javascript that runs on your page. You can easily verify this by clearing your cookies and visiting your (tagged) homepage. You'll see 4 cookies from your own domain (_utmb, _utmc, _utmz, _utma).

netmeg




msg:1138618
 3:02 pm on Nov 15, 2005 (gmt 0)

We've set it up on three sites as a test, and I have some definite feedback I'd like to give on the product thus far - would be nice if there were a place to do so where it might do some good.

limitup




msg:1138619
 3:58 pm on Nov 15, 2005 (gmt 0)

We added the codes but when we do the check status thing it still says we haven't added the code. We've added the code hours ago and done the check status thing numerous times. Does it just take forever?

ThinkTank




msg:1138620
 4:08 pm on Nov 15, 2005 (gmt 0)

Hey all, how about we suggest Google put this right back into beta status? We signed up today - it wont accept the on-page code (maybe we should offer up some open source spider for the task) - we dont get stats - and "contact us" as usual is a dead end street! ... welcome to Google customer service!, Steve

brb - need to buy a 767 on customer satisfaction!

P.S.: try clicking on "home" (leads to [google.com...] ) when on [google.com...] ... just another example

JBrown




msg:1138621
 7:09 pm on Nov 15, 2005 (gmt 0)

AWA,

Do you have a general timeframe on when the tab will be added to our AdWords accounts?

I'm just trying to get a sense if that will be a few days, two weeks, etc.

thanks!

inasisi




msg:1138622
 8:17 pm on Nov 15, 2005 (gmt 0)

I do see it in one of my client's Adwords accounts but not the other.

netmeg




msg:1138623
 8:48 pm on Nov 15, 2005 (gmt 0)

Hmm, well, it shows up in each client's account in my MCC, but it only shows one Analytics account, and one report, when I've created reports for three different sites/clients. I don't think it's linked in to the MCC yet.

AdWordsAdvisor




msg:1138624
 8:56 pm on Nov 15, 2005 (gmt 0)

Do you have a general timeframe on when the tab will be added to our AdWords accounts?

I'm just trying to get a sense if that will be a few days, two weeks, etc.

thanks!

jbrown and others - thanks for your interest, and for your patience. ;)

The tab should be coming shortly. If I've learned one thing by posting here on WebmasterWorld it is to never mention an exact timeframe. It's almost like a jinx, and I end up being wrong in front of hundreds if not thousands of people. I do so hate that, and try to limit myself to being wrong in front of audiences of 10 or fewer. Heheh.

So I will just say "Soon". If pressed, I'd say "hours to days" as opposed to "days to weeks."

Sorry to not be more specific. And truly, thanks for wanting to give it a try, and for hanging in there.

In the end, I supspect you'll find it well worth the wait. ;)

AWA

DamonHD




msg:1138625
 9:10 pm on Nov 15, 2005 (gmt 0)

Hi AWA,

For the record, and it is to be expected in the stampede I'm sure, nearly 24 hours after putting in the tracking code and verifying it is OK with GA, not a single data point has emerged, but my first report is still is promised "within 12 hours".

Are you taking project-management training from me or something? B^>

Rgds

Damon

AdWordsAdvisor




msg:1138626
 2:47 am on Nov 16, 2005 (gmt 0)

JBrown, you should find your Analytics tab now, as should everyone else. ;)

DamonHD, you're quite correct about the stampede. An excellent mental picture, actually! The short story is that no data has been lost - we're just catching up. Your report will be appearing, though I can't speak to the exact timeframe at this moment.

I could be coaxed into saying "Soon", however. And once again, thanks to everyone for their patience.

AWA

DamonHD




msg:1138627
 10:20 am on Nov 16, 2005 (gmt 0)

Hi AWA,

My GA reports are no longer empty.

Ye-ha! Roll along little dogies!

Rgds

Damon

This 51 message thread spans 2 pages: 51 ( [1] 2 > >
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