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Google AdWords Forum

    
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google adwords
EyeDesign




msg:1159214
 5:46 am on Nov 14, 2005 (gmt 0)

very small ad budget, but how do I still get ads in the running to get clicked on and still turn some orders so that I can afford more adwords?

Do I choose ONE keyword?
Do I choose a small list of them regarding my site, but keep the daily budget small?

I haven't been able to get something going for awhile and maybe I am just a typical rookie. I look online for tips and the etc., but really just realize I have to do what works for me. What is that, when nothing has so far? Any tips that people have for making a keyword work for me on adwords, even in a fierce competitve industry, would be greatly appreciated.

 

Tropical Island




msg:1159215
 10:39 am on Nov 14, 2005 (gmt 0)

Do I choose ONE keyword?
Do I choose a small list of them regarding my site, but keep the daily budget small?

Look for keywords that maybe are not as heavily searched as your main term. Look for misspellings, other ways of describing your product, use both the AdWords and Overture keyword tools to find obscure keywords at lower costs. Put up as many of these as you can think of.

Make sure the wording in your ad reflects your product.

Use the budget feature to regulate your costs.

Make sure languages and countries options are correctly chosen. Advertise in only those languages and countries where there is potential.

Use AdSense on your site to help defray the cost of AdWords.

Remember - you gotta spend money to make money.

Keep trying. It sometimes takes awhile to figure AdWords out.

EyeDesign




msg:1159216
 5:02 pm on Nov 14, 2005 (gmt 0)

Thank you for the tips. Just one thing, you say to use adsense on my site to offset the cost. I have been doing this to some degree of sucess, but then I read that adsense on an ecommerce site is not a good thing. What to believe?

Tropical Island




msg:1159217
 5:56 pm on Nov 14, 2005 (gmt 0)

but then I read that adsense on an ecommerce site is not a good thing.

We have AdSense on most every page of our sites.
They generate about 25% more then what we pay in AdWords.

In addition our vacation properties which the sites support are full most of the time.

Conclusion: AdSense does not affect the real buyers. It only gives an exit path to those who weren't going to purchase anyway or who were searching for something different then what you are offering.

It was never our intention to actually have a surplus from AdSense over AdWords - it's just the way it worked out once we had optimised the sites.

EyeDesign




msg:1159218
 6:14 pm on Nov 14, 2005 (gmt 0)

Well I thought the same thing. I was getting a nice check from Google when I first started adsense. Not so much anymore, but I have been optimizing as much as possible that last year.

I always figured that with adsense, it's just another revenue stream. My orders haven't stop flowing in, so it must not make that much of a difference. Plus, when I read it's not good to have adsense, but then I see large sites like buy.com incorperate it into their search, i wonder.....I guess I should just stick with what I believe and not be so influenced by what I read.

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