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Phone number allowed on Ad?
Putting phone number on Add
silverbytes




msg:1135563
 4:57 pm on Nov 10, 2005 (gmt 0)

I saw ads with phone number on Ad. I thought you couldn't do that. Is that practice allowed by Adwords?

If the call probably they don't click...

 

briggidere




msg:1135564
 5:06 pm on Nov 10, 2005 (gmt 0)

not sure on the phone number thing but, why would you want to do that anyway, unless it was in a very uncompetitive sector with none or only a couple of competitors doing adwords.

if they don't click - CTR= 0%
(Highly unlikely to have the above as someone will click on the ad whether the phone no is there or not)

max cpc x 0 = 0

so the ad would eventually drop down and down, making you raise the mac cpc to keep the position.

so if you have no competition it may work, but i wouldn't do it to be honest. just my opinions there.

Sanenet




msg:1135565
 5:14 pm on Nov 10, 2005 (gmt 0)

Yes, you can do it. Opinion varies as to why you would want to, but hey... search the forums for a list of the arguments!

SFReader




msg:1135566
 6:11 pm on Nov 10, 2005 (gmt 0)

Other reasons not to do it - it reduces relevence, it takes away from the few words available to present your message.

eWhisper




msg:1135567
 6:11 pm on Nov 10, 2005 (gmt 0)

Good thread [webmasterworld.com] on the subject.

silverbytes




msg:1135568
 9:10 pm on Nov 10, 2005 (gmt 0)

A good reason: free adverstising. You pay 0 and you are all over the net ;)

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