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google adwords and lycos terra

 1:36 pm on Jun 3, 2003 (gmt 0)

Any opinions?

Dear Tripod User,
We would like to advise you of some changes to the way advertising will be displayed on Lycos Tripod UK.
We have entered into a close co-operation with one of the best known and most respected Internet companies in the world, Google.
Google’s Advertising network “Google AdWords” is the largest in the world and to improve the way we are displaying our advertising and to present it in a way that visitors to your website will perceive it as additional, valuable content, we will start to show text advertisements from the Google AdWords network.
These text adverts match the content of your page and will not be intrusive or annoying, but are intended to be valuable additional information just like you can find on Google’s own site.
As of June 3rd, we will integrate a frame (width: 140 pixels) in the right-hand side of each member page. This frame will contain sponsored (text only) links that match the content of every page where it is displayed and will be powered by our partner Google.
We're sure you will agree this new venture is mutually beneficial as it allows Lycos to continue to provide you with a superior free service and means that visitors to your website will see relevant ads in non intrusive formats.
We believe these changes are a step in the right direction and hope you continue to enjoy website building with Lycos Tripod.
Your Lycos Tripod Team



 7:14 pm on Jun 3, 2003 (gmt 0)

Palindrome X 2:

I think it should be nothing to worry about. Terra/Lycos is likely using the Google AdWords as an additional revenue source to defray the cost of your site (i.e. it lets Lycos make money and it lets you have a free site). I doubt you'll see any of that money, though.

The only instance where it may be a concern is if it's siphoning clicks away from affiliate sites you link to (like, Amazon UK for example). Considering that you're getting a free website, I think its a somewhat fair trade. The ads themselves turn out to be less intrusive and (generally) more relevant than other banners, which means fewer angry surfers. If it presents itself to be too much of a problem, you can always choose a different webpage provider or start paying for your site (I'm sure the payed sites have an option to disable the Google ads).


 7:53 pm on Jun 3, 2003 (gmt 0)

Im not sure but i would think this would push the free sites out and that would be counter productive but as i orginally said i'm not sure so thats why i am asking for different opinions. thanx


 9:56 am on Jun 6, 2003 (gmt 0)

If they are enforcing framesets, this could have implications on the SEO of Tripod sites.


 5:52 pm on Jun 5, 2003 (gmt 0)

Google and Lycos Europe today announced an agreement whereby Google will provide relevant content-targeted ads to the member pages of Europe's largest homepage building community, Lycos Tripod. This agreement extends the reach for Google advertisers to a potential of four million member pages of Lycos Tripod, while enabling Lycos Europe to generate revenue from one of its largest community products. Google's content-targeted advertising service will begin in the UK and Germany immediately, and will be introduced in France in July and in Denmark, Italy, Netherlands, Spain and Sweden in August.

that is just a little part,if i break some TOS please delete or cut...


 6:20 pm on Jun 5, 2003 (gmt 0)

From internetnews.com: Google, Lycos Europe Ink Content-Ad Deal [internetnews.com].

> if i break some TOS please delete or cut...

I am pretty sure that news URLs are acceptable.


 6:29 pm on Jun 5, 2003 (gmt 0)

Another story from netimperative:

michael heraghty

 6:40 pm on Jun 5, 2003 (gmt 0)

Interesting. Is targeted advertising now in the pipeline for blogs hosted on Blogger.com?


 6:44 pm on Jun 5, 2003 (gmt 0)

Congratulations Google.

Please stay away from Lycos's search results though.

We need a bit of competition.


 6:54 pm on Jun 5, 2003 (gmt 0)

The frame implementation by Lycos is very bad...their message boards have been humming with people whose websites are being taken over by the ad frame.

FWIW, I had a small hobby site that I moved a little while ago and am glad to have done so. I guess you get what you pay for.


 7:19 pm on Jun 5, 2003 (gmt 0)

>> hobby sites

yes, thats what comes to mind.

As a business to business advertiser - should I opt out of content ads?

As a business to consumer advertiser - should I not have the option to only opt in for content ads?

Or even better: customised opt in/outs?


 7:27 pm on Jun 5, 2003 (gmt 0)

Looking at the tripod sites - I see many members there running for decent hosting. A popup on your site is one thing, but a complete new right hand colum chock full of ads - ouch.


 7:43 am on Jun 6, 2003 (gmt 0)

It's seems that Lycos wants to compel all Tripod users to go away to host the content on their own domain.


 7:51 am on Jun 6, 2003 (gmt 0)

content-targeted advertising service will begin in the UK and Germany
immediately, and will be introduced in France in July and in Denmark,
Italy, Netherlands, Spain and Sweden in August..... These pages generate
approximately 450 million to 500 million page views per month.

That is some serious traffic, Content ads starting to gain ground across Europe. Interesting also several new languages will be covered.
From an advertizers POV however the quality of this traffic is rather questionable.

Lycos Europe is starving, they need to monetize their services urgently, but as said before I wonder if this is going to hurt their tripod memberbase.


 8:25 am on Jun 6, 2003 (gmt 0)

Seems a bit inconsistent to me.

400-500 million of which a big chunk will be personal homepages.

There must be a bunch of sites that generate 10 to 15 million page impressions that got declined because 20 million was the entry level. Imagine how they must feel.

We turn off content ads as soon as we set up campaigns, never had results worth a light.

It would be nice if it was an opt-in rather than an opt out.


 8:32 am on Jun 6, 2003 (gmt 0)

>20 million was the entry level

I'm not sure Google will stick to that in Europe. 20 Mil is one thing a large unified market as US, but a completely different thing in say, Denmark, with 6 Mill inhabitants.

>imagine how they must feel
The money goes to Lycos. The tripod sites are treated as one entity in this deal, so they easily qualify.


 5:14 pm on Jun 6, 2003 (gmt 0)

hi there...

> From an advertizers POV however the quality of this traffic is rather questionable.

I agree to that and got even more doubts if a position for adwords on these pages does not implicate more problems:

a) what are the WORDS that will be used for member pages. If I search for "widget" on google and get the ads on the right, well, thats understandable, but on private homepages? How do they select these words? If I find a private homepage on tripod while searching for "gadget" on ATW, do they analyze that?

b) I found at least 50 "private homepages" on tripod that were used to "suck" some PageRank from the memberlisting of tripod to distribute it to questionable SEO sites. That leads me to the thought that G might rather look into the targets of their own SERPS to find good places for AdWord Placement. Like: if you search for "widget" and you get "widget.xx" on the top positions of the SERP, why not placing AdWords there.

The more I think about, the more I find it a great way for G to put up some (more) reputation as one of the top traffic sites on the web(IPO?) rather than helping the AdWords to find the "right" traffic.

2 pennies, hope my english was good enough to make them count!


 10:13 pm on Jun 6, 2003 (gmt 0)


AFAIK those content ads (as opposed to adwords appearing on Google itself, where they sure know what you searched for) don't care at all about how you got to the page. You may have searched for gadgets on altavista, but if the page is about blue widgets you will see a few ads about blue widgets.

Perhaps they may also include info from the links texts leading to this page as the link graph is known to Google (used for pagerank calculations) anyway. So if you have plenty of links with anchor text red widgets then maybe you'll also see ads about red widgets.

I guess it's that whole theming idea coming into play again. What's the theme of your page? Well, there's your ads.

Or am I wrong?


 12:09 pm on Jun 7, 2003 (gmt 0)

This agreement extends the reach for Google advertisers to a potential of four million member pages of Lycos Tripod.

Sounds good, big reach - BUT many advertisers donīt like to have their ads shown on private pages. Lycos is a high quality website which is attractive for advertisers - the private pages are not high quality. You never know what the users put on these pages. In the Google Adwords control panel there should be a possibility to say no to all these private pages.


 1:57 pm on Jun 9, 2003 (gmt 0)

Well I was thinking that they might be using lycos to test themeing algo's. It seems like a good testing ground.


 2:02 pm on Jun 9, 2003 (gmt 0)

I'm also interested to know how Google knows which ads to place of which syndicated sites. Is it down to the content of the page?


 2:05 pm on Jun 9, 2003 (gmt 0)

It just kills me to see degradation in ad quality like this.

I just have to say that and I will spare you from the long diatribe as to why.

What's next G - GeoCities?


 2:57 am on Jun 11, 2003 (gmt 0)

How would this be counter productive?

Lycos provides a service that they don't charge users for. For that service they are going to put an Ad on your site. A text only ad that will open up a whole new window. Not one that will take the visitor away from your site. The days of free internet stuff is long long gone. I don't see how that would be counter productive. Plenty of people will in fact find an ad and click on it taking them to a place where they could purchase/get information from.


 3:21 pm on Jun 14, 2003 (gmt 0)

i use the service in a program, and having a sidebar on the page makes the service look unprofessional as well as complicating things with my forum

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