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Would someone teach me?
Whoever knows how to make money
violin

5+ Year Member



 
Msg#: 6450 posted 9:57 pm on Sep 16, 2005 (gmt 0)


Whoever knows how to make money on Google Adwords
(I have REALLY TRIED) for quite a while...if anyone will show me I would really appreciate it.

Regards,

Violin

 

zeus661

10+ Year Member



 
Msg#: 6450 posted 10:04 pm on Sep 16, 2005 (gmt 0)

Send me $49.95 and I can help you.

violin

5+ Year Member



 
Msg#: 6450 posted 10:24 pm on Sep 16, 2005 (gmt 0)

How long will you help me?

violin

5+ Year Member



 
Msg#: 6450 posted 11:56 pm on Sep 16, 2005 (gmt 0)

Thank you..I would appreciate the help

Violin

eWhisper

WebmasterWorld Administrator ewhisper us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 6450 posted 1:16 am on Sep 17, 2005 (gmt 0)

I'd start by reading the posts linked to from this thread and absorbing that info first:
[webmasterworld.com...]

Aftwards, you should watch the videos at the AdWords learning center:
[google.com...]

Those two areas should give you a solid foundation of the basics.

ember

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 6450 posted 1:17 am on Sep 18, 2005 (gmt 0)

Violin, Zeus is yanking your chain. Don't pay anyone to teach you. There is no one way to make money with AdWords. Follow eWhisper's advice.

alwaysthinking

5+ Year Member



 
Msg#: 6450 posted 1:49 am on Sep 18, 2005 (gmt 0)

Yo... Yo... Yo...

Let's be clear with our posts!

ember: "There is no one way to make money with AdWords."

While this might be a true statement "straight-up"... Your statement is too "open for misinterpretation." I don't think this is what the poster is asking (I don't think).

Here's how I'd answer the questions (although now that I stuck my nose into the thread and I AM answering the question... it isn't "would")...

Adwords should not be conceived as a "revenue generator" unto itself...

It is a VEHICLE for helping an Adwords Advertiser move toward profitably marketing whatever goods or services they are marketing.

In other words... Adwords is simply an Advertising Medium/Platform... It does NOT produce revenue itself. It enables a seller of goods/services to market their product in an economic manner to the widest possible online market, but does not guarantee profitability.

Perhaps this is the most succinct definition for Adwords:

Google's contextual advertising program which allows small business people to market head-to-head on the Internet with International corporations in a convenient, economical fashion.

You should have a business before utilizing Adwords... as Adwords is NOT a busniess unto istelf...

OR... You have to have something tangible with value to sell to make money...

(although "intangibles" can also produce revenue - such as online "real estate" if you possess great web presence to help enable an Advertiser's reach their target market)...

ember

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 6450 posted 2:23 am on Sep 18, 2005 (gmt 0)

It seems kind of obvious that AdWords is an advertising medium. What else would it be?

alwaysthinking

5+ Year Member



 
Msg#: 6450 posted 2:41 am on Sep 18, 2005 (gmt 0)

ember...

I'm going to GREAT extremes trying to interpret violin's question: "how to make money on Google Adwords"

Which I interpret as "how to make money with advertising..."

Questions like these (aimlessly contrived) are obviously inherently inexplicable...

sort of like Bill Cosby's question... "Why is there Air?"

If Violin cares to better define the parameters of his'her question, then perhaps a member of this forum could provide a better answer.

Until Violin's refinement of inquiry... I reply with obtuseness in kind...

ember

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 6450 posted 3:42 am on Sep 18, 2005 (gmt 0)

Always, I think you have too much time on your hands.

violin

5+ Year Member



 
Msg#: 6450 posted 4:23 am on Sep 18, 2005 (gmt 0)


Hi everyone,

To define a little better about my question... "how to succeed on Google Adwords."

I cannot get enough "Clicks" to my affiliate site.

I have the different word analyzers...I wont name them.I have used 1000's of keywords.

I have good ads on Google (I suppose)?
The Clicks that I do get convert "very well."

I cannot get but a few clicks a day.

I have worked on this until I have almost fallen off of the chair.

I do not know what my problem is?

I appreciate any input that I can get.

Warmest Regards,

Violin

violin

5+ Year Member



 
Msg#: 6450 posted 4:39 am on Sep 18, 2005 (gmt 0)

I realize that Adwords is an advertising site.

I am advertising on Adwords...I can only get a few clicks a day...with that in mind... you know that I am not doing Adwords correctly.

Correct?

Warmest Regards,

Violin

grandpa

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 6450 posted 5:56 am on Sep 18, 2005 (gmt 0)

I've been working on improving AdWords results for our company for almost two weeks now. And I am having success. Success comes at a price of some serious time, and a little programming effort on my part.

What am I doing? First, I look at what keywords people are using to find the site. Note, this can be a completely different set of keywords than what I think are good for our product.

I look at those user generated keywords, in the search engine. Do I have a page above the fold? If yes, I can set that keyword aside for the moment. If I can't see a page of mine at first glance then the keyword is a potential candidate for an ad.

Now I sort out those keywords I want to focus on, and get them organized into what will eventually become an Ad Group. My AdGroups are getting overhauled into tighter segments. In other words, Red Widgets and Blue Widgets each get their own Ad Group? Why, look at the recent changes with AdWords and you'll understand. I'm trying to improve not only my ad performance, but pay less for each click in the process. By exerting tighter control over the Ad Groups I can significantly improve my Quality Score for an Ad Group. Improved quality scoring ultimately means better performing ads for less cost.

There's more to all this than I've mentioned, but I'm still sorting it all out. In the last two weeks I've seen ads that were rarely seen move into the Up North or top listings, and I've reduced the cost for those very same ads.

Two things I'm waiting for now... Christmas Shopping season and the time to implement similar changes to Overture.

dougl

5+ Year Member



 
Msg#: 6450 posted 8:09 am on Sep 18, 2005 (gmt 0)

Violin,

As grandpa suggests, it could be lots of things, but one simple problem to check might be your campaign budget; make sure it is set to at least the recommended amount.

If I'm right you can thank me by sending $49.95 to the New Orleans charity of your choice, else send it to Zeus, for the latest copy of his e-book on the subject.

Cheers

violin

5+ Year Member



 
Msg#: 6450 posted 3:44 pm on Sep 18, 2005 (gmt 0)


dougl,

The budget is set on what they reccommend.

Do all of you on this forum get enough clicks on Google to make the effort put into Google Adwords worthwhile?

I got a Real Estate license and learned how to do that
....the "apprenticeship" in the Brokers office was GREAT.Most people can take a good Real Estate course and pass the State test....it is the APPRENTICESHIP
that teaches you you how to do R.E.

Google Adwords is very complicated.

Would anyone mind answering my above question?

Warm regards,

Violin

grandpa

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 6450 posted 4:14 pm on Sep 18, 2005 (gmt 0)

get enough clicks on Google to make the effort put into Google Adwords worthwhile

We get sales over here. I guess you can call that enough clicks. Sales more than cover the cost and effort. Short of giving away the store I can't think of anything else to say..

violin

5+ Year Member



 
Msg#: 6450 posted 7:41 pm on Sep 18, 2005 (gmt 0)


This message is to "alwaysthinking"

You are exactly right. right about what?
Google Adwords Advertising.

You defined exactly what it must take to succeed
in advertising on Google Adwords.

Warm Regards,

Violin

zeus661

10+ Year Member



 
Msg#: 6450 posted 8:54 pm on Sep 18, 2005 (gmt 0)

YES, I was hanking your chain.

Study then test, Study more then test more. Soon it will get the hang.

alwaysthinking

5+ Year Member



 
Msg#: 6450 posted 12:25 am on Sep 19, 2005 (gmt 0)

violin - I found that the more specifically that you can state your question in the WW forums... the more helpful some of the experienced webmasters can be with detailed answers. If a question is too vague... it's very difficult to provide a meaningful answer.

LaDonna

5+ Year Member



 
Msg#: 6450 posted 1:04 am on Sep 19, 2005 (gmt 0)

I hope it is OK to jump in on Violins topic. I too have the same question. I am new to e-commerce and adwords (still sitting in the sandbox also) Real numbers, 5% click thru rate with about 56 clicks per day with 7 keywords. Once on my site receiving about 1 sale per 400-500 clicks. My site it good(easy to navigate, done by a professional designer, etc), but in a very competitive market. Even offering free shipping on all orders, still not getting the orders I need to even come close to covering my adwords advertising costs.
I would apppreciate any assistance, and hopefully this would help Violin also.

violin

5+ Year Member



 
Msg#: 6450 posted 1:29 am on Sep 19, 2005 (gmt 0)


I have ads running on Google.

I am an affilite with a site.

The ads are on Google.

I get around 2 clicks a day on my Google ads.
Most of the time(not all of the time) 1 out of 2
will convert to a sale.

Question: How can I get more clicks on my Google ads?

Plus: If I CANNOT GET MORE CLICKS ON GOOGLE....

..where else can I put this affiliate link for people to see it and click on it?

I know you cannot spam..I do not have an opt-in list.
I do not have a Newsletter..(which builds an opt-in relationship) If I had a Newsletter.. I do not know where to start...to send it out..because you cannot send out email because of SPAM.
I hope no one gives me the Dunce cap tonight.

I need guidance.

Warm Regards,

Violin

Hiccup

5+ Year Member



 
Msg#: 6450 posted 3:34 am on Sep 19, 2005 (gmt 0)

To increase your clicks on adwords follow these rules:

1.) Never buy and ebook that tells you how, it's a rip off
2.) Increase your Max CPC, and check it using the ad diagnostic tool. If your ad is not appearing, increase the max cpc until it does. (On the tool, there is link that says, "view ad in google" or something to that effect. Use it.)
3.) Make your daily budget at least double what they recommend. They really like $1,000 daily budgets for some reason...($30k per month maybe). BUT never increase it to more then you can blow in a day.
4.) Take crappy keywords and either delete them or put them in their own campaign so they don't affect the CTR of your good keywords.
5.) Always write multiple ads, (two to start), and dispose of the lower perfomer after awhile. If you use two ads, adwords will rotate them automatically. Always try to beat the ctr with the new ad copy. Changes can be as simple as changing the word "easy" to "fast".
6.) Look for related industry keywords, misspellings, competition keywords and urls of competition or anything that the surfer would type in to locate your subject. Overtures keyword tool is great for this. Googles keyword tool is ok for this.
7.) You can have the number one spot at ANY TIME. But you'll pay dearly for it. (just increase your max cpc substantially and you'll see)
8.) Google's "Traffic Guesstimator" is wrong 99% of the time, don't use it.
9.) Always use broad match, phrase match AND exact match, you'll be surprised at which ones work best.
10.) Always display the keyword in the title using {keyword:default phrase}
11.) Don't put thousands of keywords auto generated by services like word tracker into the account all at once, your ads will never be shown because your daily budget cannot handle large amounts of keywords.
12.) Once you find your best producing keywords, increase the bid on them slightly to get more profits and protect their positions.
13.) Make your copy stand out and be relevant.
14.) Once your CTR is above 10% you will pay less per click for the same or better position. ( they reward you for relevant, high click through ads.)
15.) The best way to learn all this is by tinkering with the system, finding what works and what doesn't.

That's a good start for you. Now go make some money.

RicDee

10+ Year Member



 
Msg#: 6450 posted 10:50 am on Sep 19, 2005 (gmt 0)

Violin
How many of your keyword have an "Average Position" of 8 or less?
Ric

AlienPsychic51

5+ Year Member



 
Msg#: 6450 posted 7:55 pm on Sep 19, 2005 (gmt 0)

violin

I don't think you mentioned how much competition you have in the particular market that you are trying to compete in.

Are there a lot of other ads?
Are your ads running near the top of the list of ads?
How many impressions are you getting?

Answers to those questions might narrow things down a bit for the people who know how to successfully run a campaign.

humblebeginnings

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 6450 posted 8:39 pm on Sep 19, 2005 (gmt 0)

Hiccup,

What a great reply, thanks so much for this explanation of how to deal with Adwords!
Saw a lot of info that was completely new to me.
I will start implement your advice right away!

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 6450 posted 8:45 pm on Sep 19, 2005 (gmt 0)

4.) Take crappy keywords and either delete them or put them in their own campaign so they don't affect the CTR of your good keywords.

I also take my BEST performing keywords and segregate them into their own campaigns, so I can use different strategies for them than I do for the average or poor performing words.

Also, consider making separate campaigns for the Search Network and the Content Network - they perform very differently (at least in my various markets) and should be dealt with differently.

patient2all

10+ Year Member



 
Msg#: 6450 posted 5:00 am on Sep 20, 2005 (gmt 0)

Yeah, thanks Hiccup!

I pasted that in my AdWord notes folder for future reference.

patient2all

elguiri

10+ Year Member



 
Msg#: 6450 posted 11:16 am on Sep 20, 2005 (gmt 0)

I've also saved your post for later, Hiccup.

Here's another question if you don't mind. You said:

4.) Take crappy keywords and either delete them or put them in their own campaign so they don't affect the CTR of your good keywords.

I presume crappy means low CTR. What about those thousands of phrases that might occur once every month but convert quite well. Are those crappy too? Should they be treated differently?

violin

5+ Year Member



 
Msg#: 6450 posted 5:08 pm on Sep 20, 2005 (gmt 0)

Yes,

I would like to know the answer to that,also.

Thanks,
Violin

Yeah,I have three(3) clicks on Google,today.

Violin

grandpa

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 6450 posted 5:29 pm on Sep 20, 2005 (gmt 0)

To pull a phrase from an AdGroup I would look at the CTR and the Conversion Rate. If a phrase has a low CTR but an excellent Conversation Rate I would be inclined to leave it. After all, we don't really know all the factors of the Quality Score, but an educated guess would say that the Conversion Rate is a factor.

What do I consider excellent? The lower the CTR, the higher the conversions. I'm looking at one from last month with almost 40% conversion, and less than 1% CTR. It's staying. And I can try to improve the CTR by upping the spend a little.

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