homepage Welcome to WebmasterWorld Guest from 54.167.10.244
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Visit PubCon.com
Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

    
Does editing the destination URL affect anything?
I know edited the title or desc does, but ...
limitup




msg:1141097
 11:10 pm on Sep 15, 2005 (gmt 0)

Does editing the destination URL for an ad affect anything in regards to the "past performance" etc. that positioning is partially based on? I know that editing the title or description does, but what about just the destination URL? I assume if I edit the destination URL the ad might be put on hold for a day or so, but when it comes back online will everything be exactly like it was before in terms of my CPC etc?

 

bnhall




msg:1141098
 11:11 pm on Sep 15, 2005 (gmt 0)

I believe it does reset everything but you should check with Adwords support to be sure.

limitup




msg:1141099
 12:01 am on Sep 16, 2005 (gmt 0)

I sure hope not. Doesn't make sense that it would. Can anyone think of a single reason why they would want to reset all your stats just because you changed the URL i.e. to implement your own tracking, etc.

hooloovoo22




msg:1141100
 12:46 am on Sep 16, 2005 (gmt 0)

officially our rep confirmed it is possible as destination url is one of the parameters used in their quality score.

from my experience yes it does. Even changing one parameter (if you track this way) can and did affect us until we built up enough clicks to reach close to where we were prior to the change. 15 days later it is still not fully recovered. The amount that we were hit was not catastrophic, but definitely saw a little blip.

limitup




msg:1141101
 2:09 am on Sep 16, 2005 (gmt 0)

It just doesn't make sense to me. What does your destination URL have to do with anything? Title, description and display URL are the only things that make up your ad, so it seems these are the only things that can affect your ad's performance. What am I missing here?

Dr_X




msg:1141102
 3:04 am on Sep 16, 2005 (gmt 0)

What am I missing here?
That any time google can reset your stats, they will? :-\

I have only one thought why G would reset based on a changed destination URL. That is, if your destination page has already been reviewed and approved (i guess to run on partner sites) then you change the URL, they must review it again. Personally, wish they would just pause the ad until they have had a chance to look at the landing page rather than reset it completly. It's rediculous.

Also, if they're so worried that someone would get one page reviewed, then later change, then that can be done simply by changing the content of the page rather than the url. But then again, I see frequent scans from google on the same destination urls so it's possible they get a checksum of the page to be sure it hasn't changed.

-Dr.X

limitup




msg:1141103
 3:28 am on Sep 16, 2005 (gmt 0)

There has to be more to it. They are not THAT retarded. It would be easy enough for their system to just pause your ad until the new destination URL was approved...

Dr_X




msg:1141104
 3:33 am on Sep 16, 2005 (gmt 0)

They are not THAT retarded.
I object. 'retarded' implies at least some brain matter. None has been introduced into evidence.

-Dr.X

patient2all




msg:1141105
 5:16 am on Sep 16, 2005 (gmt 0)

But then again, I see frequent scans from google on the same destination urls so it's possible they get a checksum of the page to be sure it hasn't changed.

But what action would/do they take based on a change in the checksum? I know my ads aren't taken down for review based on content change.

Would the checksum be calculated against the source, scraping the page contents or what?

I can't see how they could use that for much. So many pages are dynamic. Bestseller lists change, RSS feeds change, guestbooks change if they are monitoring the page content itself.

An ad or content rotator in the source that never changes but reads from a data source could produce significantly different pages for different users.

Besides all of us who constantly tweak our pages.

I think you're giving them too much credit. They'd have a never ending job trying to keep up with changed content however they were calculating a checksum, don't you think?

Only the Supreme Being knows when we change our page content and that ain't Google!

patient2all

danger




msg:1141106
 6:19 am on Sep 16, 2005 (gmt 0)

editing the destination url WILL wipe out your ads CTR. I specifically asked an adwords rep whether or not this would be the case and I was told I could edit the url without fear of it affecting CTR.

I made the change and CTR was reset to zero - all I did was add?kw={keyword} to the end. The original ad was deleted and a new one created in it's place. G just dodged the issue when I complained.

dont edit your detination url. use the tried and trusted method of creating a new ad and lettingit build CTR, and then delete the old one.

Dr_X




msg:1141107
 1:15 pm on Sep 16, 2005 (gmt 0)

Hi Patient2all!

I think you're giving them too much credit.
Probably :-)

Only the Supreme Being knows when we change our page content and that ain't Google!
Shh, don't give G any ideas.

When I said "it's possible they get a checksum", I should have phrased that differently. More like, "I'm only guessing 'cuz I can't think of any reson for the freaquent scans."

Nor can I think of any good reason for google to reset the ad just because you change the destination url when all it would take to avoid that is to change the landing page's content.

Yep, I use dynamicly generated pages too. Based on the {keyword} element and the refering url. So the only thing a google scan will turn up is the generic results for when the cgi program fails to detect what the user was intending to find. Also, since I always think I must be doing something wrong, I'm constantly changing my content in hopes of getting more clickers to be buyers. So if the checksum would be detrimental to googles ability to deliver, I guess I would have noticed it by now. Or not. :-D

-Dr.X

netmeg




msg:1141108
 3:13 pm on Sep 16, 2005 (gmt 0)

but but but... if everything is all about the quality score now, and that relies heavily on relevance, wouldn't the destination page have some impact on that? i.e. if I were offering a particular product, it'd probably be considered more relevant if my destination url went directly to the info/order page for that item, rather than to the home page of my site, which might include that item, along with 799 other items as well.

hooloovoo22




msg:1141109
 3:55 pm on Sep 16, 2005 (gmt 0)

if they didn't account for destination url maybe an adwords aftermarket kw auction could start. Calling all advertisers you can't rank as high as me: bid to put your own landing page on my subdomain behind my high quality ad. yea...it's extreme, but anything is possible.

I don't realy keep an eye on how often they check those pages, but I think I'll start monitoring that one.

hooloovoo22




msg:1141110
 3:57 pm on Sep 16, 2005 (gmt 0)

also, for those very worried about this I changed one parameter in all our urls for 100k keywords and they weren't completely reset. So not all doom and gloom.

inasisi




msg:1141111
 4:03 pm on Sep 16, 2005 (gmt 0)

hooloovoo22,

Did you change the URL for the Ad or for the Keyword. If it is for the Ad, I have definitely seen the CTR being reset to zero. If it is for the Keyword, then you are correct. It does not reset the CTR for the Ad.

hooloovoo22




msg:1141112
 4:17 pm on Sep 16, 2005 (gmt 0)

I guess I should clarify...I was referring to changing destination url for keyword level.

In my opinion, it's good practice to never mess around with an ad that's been approved, but others may disagree. It's been discussed here many times and AdwordsAdvisor has said you can't have premium position after ANY change to an ad since it will be reviewed (2-5 daysish).

eWhisper




msg:1141113
 5:41 pm on Sep 16, 2005 (gmt 0)

Guess it's time to share a bit more data from my initial experiments with AdWords as I think it's amusing, and seems to fit into this discussion.

The destination URL definitely makes a difference.

In my experimentation, I made an ad for 'Advertising Platforms'.

The destination URLs included:
Google.com
Yahoo.com
AdWords.com
Google.com/AdWords
AdWords.Google.com
Overture.com
searchmarketing.yahoo.com
etc (think you get the theme).

There was a large difference in pricing for the exact same keywords and ad text.

Initially, for 'advertising platform' Google was the most expensive, Yahoo the least, and Overture in the middle.

What became more interesting was Google seemed to have a few issues determine google.com/adwords and adwords.com (think that has todo with the redirect).

The next part that was interesting is that adwords.google.com and google.com/adwords (which both end up at the same page) actually gave different pricing; however, adwords.com and google.com/adwords had the exact same pricing (seems that might be due to the redirect).

It's now pretty common for us to check various URLs, redirect pages, etc in ad writing. If you come up with a URL that has min CPCs, then just create that directory and move a landing page to that location.

There is quite a bit of experimentation than can be done with the new system and URLs - I suggest you check a few different ways of writing URLs these days when creating new ads.

hooloovoo22




msg:1141114
 5:59 pm on Sep 16, 2005 (gmt 0)

can you elaborate a little bit..and maybe even conjecture ;)

Were you only changing the destination url at keyword level? Was display and destination urls always different and if so what was display url set to? and any opinions you care to share on the minimum bid or price discrepancy?

nice test by the way...good choice of subjects

patient2all




msg:1141115
 11:36 pm on Sep 16, 2005 (gmt 0)

When I said "it's possible they get a checksum", I should have phrased that differently. More like, "I'm only guessing 'cuz I can't think of any reson for the freaquent scans."

Dr X,

I would say perhaps the scans are to make sure the page is online. I have had ads suspended with the reason "site offline" or similar wording probably because of some 'net glitch or the hosting company was rebooting at 3 in the morning.

On the other hand, I had an ad where the destination URL contained an upper case letter for a folder that the Linux host of course took for a different name.

I found this on my own after noticing it had never gotten an impression and always it alwaysresolved to a 404.

Does that suggest the ad was never reviewed by a human when placed?

patient2all

Dr_X




msg:1141116
 1:28 pm on Sep 17, 2005 (gmt 0)

I would say perhaps the scans are to make sure the page is online.

Yes. That is definatly at least one thing the scans do. But scanning my servers every day, and every link in my ads, it would seem that google could just write algo that tells them that 50 ads are on the same server and use the same cgi program. Then they can check one ad in that group. That would cut traffic WAY back. Since they don't do that, it implies (to me anyway) that the scans have more than that one prpose.

Does that suggest the ad was never reviewed by a human when placed?

That's what it would suggest to me. If it was supposed to be reviewed by a human, then maybe google places the responsability of manual review of specific accounts to specific people and your reviewer was just a slacker ;-P

If I ran a search engine, and offered an adwords style program, I would definatly include the content of the landing page as one of those mysterious quality score things. I would call it "other relevancy factors" or something clever like that.

But that's just me. I'll go stay at a Holliday Inn tonight and see if I get any better ideas. :-)

-Dr.X

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved