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New 3rd-party tools based on Google's API?
Can't find many, where are they?
limitup




msg:1130596
 8:40 pm on Sep 8, 2005 (gmt 0)

With the release of the API I figured we'd see an onslought of 3rd-party utilities etc. that make using and managing your adwords account easier. But I can't seem to find too many of them. Does anyone know of a list or where I can find them? I'm trying to see what's available before we start developing our own ...

 

Import Export




msg:1130597
 10:47 am on Sep 9, 2005 (gmt 0)


There are actually quite a few including a program created by Yahoo :o)

I don't have my list in front of me but there are at least 8 mainstream programs currently available.

mark1111




msg:1130598
 1:07 pm on Sep 9, 2005 (gmt 0)

Could you post the list?

netmeg




msg:1130599
 2:53 pm on Sep 9, 2005 (gmt 0)

Bidrank just released one; unfortunately they hugely increased their pricing at the same time, so I haven't actually seen or used it. I think you can download a demo tho.

patient2all




msg:1130600
 2:47 am on Sep 10, 2005 (gmt 0)

I don't have my list in front of me but there are at least 8 mainstream programs currently available.

ImportExport,

Maybe when you're not that busy...... Pretty please!

patient2all

shorebreak




msg:1130601
 5:12 pm on Sep 10, 2005 (gmt 0)

A lot of companies *should* be using the API, but it's hard to know who's actually using it. Here's a partial list of who one would think is using it:

Efficient Frontier (my firm)
AtlasOnePoint
Did-It
KeywordMax
The Search Works (UK-based, Europe focused)
Referencement.com (France)
Performics (part of Doubleclick)

If a vendor is not using the API then they're not going to be able to do a good job efficiently manage campaigns with lots of keywords.

Import Export




msg:1130602
 12:10 am on Sep 11, 2005 (gmt 0)

Sorry it took so long. Here is a list of those using both Y!S and AW API's (figured list would be better to be complete). Enjoy :o)

Client Software:
-BidBuddy
-BidRank
-Dynamic Keyword Bid Maximizer
-PPC BidTracker
-PPC Pro

ASP Based:
-AtlasOnePoint
-Search Optimizer
-Maestro
-Keyword Max
-Epic Sky

There are many others, however it should be pointed out the neatest programs are those not available to the public! ;-)

Randaril




msg:1130603
 1:40 am on Oct 5, 2005 (gmt 0)

I've also been looking for client software to manage Adwords campaigns and adgroups.

I'm looking for software that you can actually create all your campaigns, adgroups, and ads (just the way you do in the online interface) and then upload all your changes to the adwords server... ;-)

Does anyone know of software like this that exists?

Tobias




msg:1130604
 10:09 am on Oct 5, 2005 (gmt 0)

I would be interested, too!

Please post all tools you know - Software, ASP Tools and - of course - those not available to the public ... :-)

Tobias




msg:1130605
 8:42 am on Oct 6, 2005 (gmt 0)

... Ok, I'll start and post some I've come across:

AWUploader (still in beta)
Inceptor
Searchignite

Langers




msg:1130606
 12:20 pm on Oct 6, 2005 (gmt 0)

AWUploader (still in beta)

Almost there :o)

shorebreak




msg:1130607
 2:57 pm on Oct 6, 2005 (gmt 0)

On a related topic, do you advertisers and 3rd parties think there should be API access fees? If so, what should they be?

Langers




msg:1130608
 3:03 pm on Oct 6, 2005 (gmt 0)

You mean Google charging for use of the API?

JKelly




msg:1130609
 7:25 pm on Oct 6, 2005 (gmt 0)

Do any of the ones posted enable remote access to the adwords diagnotic tool?

shorebreak




msg:1130610
 12:42 am on Oct 7, 2005 (gmt 0)

Yes, Google API access fees.

limitup




msg:1130611
 12:50 am on Oct 7, 2005 (gmt 0)

There shouldn't be any access fees for something that helps advertisers use Google's service more effectively and spend more money with Google ...

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