netmeg

msg:1107016 | 4:09 pm on Aug 31, 2005 (gmt 0) |
I heard a rumor that there was some beta testing of longer (Overture style) Adwords ads, but it was just a rumor.
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Robino

msg:1107017 | 4:25 pm on Aug 31, 2005 (gmt 0) |
I'm not seeing it. Google is constantly testing new layouts and formats, so this wouldn't surprise me. <edit> Yes, I do see it now. I opened IE and did the search and sure enough...four lines. Seems strange that they would contact that site to test something like this though.
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Murdoch

msg:1107018 | 4:54 pm on Aug 31, 2005 (gmt 0) |
I see it too. That's too bad I was just getting good at maximizing 35 characters per line. I suppose it will still be 35 characters except we get 4 to fill in, which makes sites with multiple exclusive benefits and specials that much happier (I'm sure I will be when/if it's released.) You think the fact that the minimum bid update's impact on eliminating small-time sponsors has something to do with increasing the amount of ad space, considering there will be less people advertising. If so it will be REALLY important to be in the top 5 sponsors now.
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jotafk

msg:1107019 | 10:41 pm on Aug 31, 2005 (gmt 0) |
So this means: 1 line more for each advertiser = less number of advertisers seen on a page = more competition = higher bids = more money for google = less money for advertiser (maybe?)
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corbing

msg:1107020 | 11:59 pm on Aug 31, 2005 (gmt 0) |
Actually it's two additional lines. You can do a whole lot with two more lines. Also, it's amazing out much the four line ad stood out against all the two liners. It really caught my eye. You're right, if this does get implemented it probably will cut the number of advertisers per page by half.
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