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Adwords Dynamic Keyword Insertion Now a BAD Thing?!?
szetela




msg:1133242
 11:47 pm on Aug 26, 2005 (gmt 0)

Folks,

The Adgroups of mine that are most badly affected by Adwords' new "Quality" ramking are those in which I'm using dynamic keyword insertion (e.g. {KeyWord:Top Brands}.

The account is for a retailer who sells thousands of brands.

In each of these ad groups, 90-100% of the keywords are now inactive, and the new minimum CPC's are 200%-1000% higher than our previous bid prices.

Given the fact that one of the main Quality factors is the use of the keyword in the ad text, perhaps this means that Adwords does not interpret dynamic insertion as inlcuding the keyword?

Seems like our only recourse is to create thousands of ad groups - one for each brand name.

Surely there are others in the same boat - what are your thoughst/experiences?

Thanks,

David

 

vphoner




msg:1133243
 8:47 pm on Aug 28, 2005 (gmt 0)

Do you have an ad running alongside the dynamic one to test if the keyword status helps? I have a lot of keyords where the minimum bids are outrageous and no ads appear.

szetela




msg:1133244
 9:27 pm on Aug 28, 2005 (gmt 0)

I'll try that and report back.

eWhisper




msg:1133245
 9:36 pm on Aug 28, 2005 (gmt 0)

Adwords considers the 'backup' portion of dynamic insertion as the keyword for the ad quality.

i.e. {KeyWord:backup} backup is what AdWords reads as being the ad text in this example.

It's too easy to create keywords that can't be shown with dynamic insertion for that one feature have a bearing on the ad quality score.

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