My site is based on a very specific subject that has a very high CPC. It is difficult to come up with alternative keywords as it is very niche. Obviously, this makes it very difficult to use AdWords to attract visitors.
Two questions if I may:
1. How can I use AdWords without paying $40+ CPC to attract visitors to this niche subject?
2. Why is it that AdWords wants $40 CPC, but my AdSense pays out .03 per click. Obviously I don't expect to get $40, but I figure I'd at least get an average of $1 per click.
The search engine network and the content network (which feeds the adsense listings) are totally different beasts. Many, if not most advertisers, for high cost words avoid the content network altogether.
It's very risky to pay a lot per click for ads that are run on the content network, due to the risk of fraud, as well as the likelihood of attracting a higher proportion of less targeted, relevant traffic.
You can try reducing the cost per click for ads running on Google, by trying to create ads that achieve a higher than average CTR, and thus pay less per click.
to beren, I'm not trying to parlay AdWords clicks into AdSense clicks. I have a new site that I'm trying to get initial visitors to before the search engines kick in and the site leaves the sandbox. I'm not looking to make money at this point - I just want visitors so they can test out the site, participate, and hopefully I can get some feedback. It's completely worth it at .05 a pop, but not $40. The question about AdSense was just because the huge difference in price was so obviously noticeable that the greed of it struck me.